{"id":15102,"date":"2018-01-16T14:00:01","date_gmt":"2018-01-16T13:00:01","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=15102"},"modified":"2018-01-26T11:28:46","modified_gmt":"2018-01-26T10:28:46","slug":"bill-gates-bono-en-ar-in-nieuwe-editie-time-2","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/","title":{"rendered":"Bill Gates, Bono en AR in nieuwe editie TIME"},"content":{"rendered":"<p><em>Augmented Reality is niet nieuw (<a href=\"http:\/\/www.magazinemedia.be\/nl\/5-zintuigen-op-het-zicht\/\" target=\"_blank\">bekijk ook eerdere mooie voorbeelden<\/a>), maar wel altijd in ontwikkeling \u00e9n het lijkt een blijvertje te zijn voor magazines, zowel redactioneel als commercieel. Het geeft uitgevers een interessante manier om de relevantie van hun printmagazines te verhogen (net als gast-hoofdredacteurschap overigens) en video te integreren. TIME gebruikt het voor de eerste keer in zijn &#8216;Optimist&#8217; editie van 15 januari met Bill Gates als gast-hoofdredacteur.<\/em><\/p>\n<p>De Life VR-app is gratis te downloaden op elke smartphone, zodat er weinig drempel is om toegang tot de AR-effecten te krijgen. Deze &#8216;Optimist&#8217; editie is gewijd aan de redenen waarom mensen hoopvol mogen zijn over de toekomst en de inzet van goede doelen-iconen als Bill Gates en Bono maakt deze editie op zich al een aandachttrekker.<\/p>\n<p>Bekijk de video van de &#8216;making of&#8217; van de 15 januari-editie van TIME:<\/p>\n<p><iframe src=\"\/\/players.brightcove.net\/293884104\/SJa0Thl7_default\/index.html?videoId=5701218591001\" width=\"400\" height=\"250\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Op de cover staat het vijf-jarige jongetje Mohamad Nasir uit Ethiopie en met AR krijg je toegang tot zijn verhaal, verteld door Bill Gates. Gates ontmoette Mohamad in 2012, toen deze laatste twee weken oud was, en hij zet in het filmpje uiteen wat de verbeterde gezondheidszorg in Ethiopie betekent voor jonge kinderen en hun ouders. 20% van de kinderen in Ethiopie zal nooit 5 jaar oud worden:<\/p>\n<p><iframe src=\"\/\/players.brightcove.net\/293884104\/SJa0Thl7_default\/index.html?videoId=5701336420001\" width=\"400\" height=\"250\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Onderstaande video brengt de AR-infographic in beeld over het belang van gelijke behandeling van de sexen in het onderwijs, ingesproken door Bono.<\/p>\n<p><iframe src=\"\/\/players.brightcove.net\/293884104\/SJa0Thl7_default\/index.html?videoId=5701784482001\" width=\"400\" height=\"250\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Bron: <a href=\"http:\/\/time.com\/5084021\/optimism-ar\/\" target=\"_blank\">Time<\/a>\u00a0en <a href=\"https:\/\/www.mobilemarketer.com\/news\/time-magazines-optimist-issue-highlights-ar-storytelling\/514474\/?MPA_Daily_News_Roundup\" target=\"_blank\">Mobile Marketer<\/a><\/p>\n<p><em>Meer inspiratie?<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/ad-in-the-picture-ikea-makes-people-pee-on-this-ad-to-get-a-discount\/\" target=\"_blank\">Ad in the Picture: IKEA makes people pee on this ad to get a discount<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/5-zintuigen-op-het-zicht\/\" target=\"_blank\">5 zintuigen: op het zicht<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/vr-hype-of-money-maker\/\" target=\"_blank\">VR: hype of money maker?<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/hoe-effectief-een-lege-magazinecover-zijn-kan\/\" target=\"_blank\">Hoe effectief een lege magazinecover zijn kan<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/magazine-geeft-virtueel-kijkje-in-legendarische-studios\/\" target=\"_blank\">Magazine geeft virtueel kijkje in legendarische studio\u2019s<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Augmented Reality is niet nieuw (bekijk ook eerdere mooie voorbeelden), maar wel altijd in ontwikkeling \u00e9n het lijkt een blijvertje te zijn voor magazines, zowel redactioneel als commercieel. Het geeft uitgevers een interessante manier om de relevantie van hun printmagazines te verhogen (net als gast-hoofdredacteurschap overigens) en video te integreren&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":15104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[231,1176,1745,1746,1593],"class_list":["post-15102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-ar","tag-augmented-reality","tag-bill-gates","tag-bono","tag-time"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bill Gates, Bono en AR in nieuwe editie TIME - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"De editie van TIME magazine van 15 januari 2018 met Bill Gates als gast-hoofdredacteur gebruikt Augmented Reality voor relevantie en video integratie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bill Gates, Bono en AR in nieuwe editie TIME - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"De editie van TIME magazine van 15 januari 2018 met Bill Gates als gast-hoofdredacteur gebruikt Augmented Reality voor relevantie en video integratie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-16T13:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-26T10:28:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/01\/1850_top1_205_thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"205\" \/>\n\t<meta property=\"og:image:height\" content=\"273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Bill Gates, Bono en AR in nieuwe editie TIME\",\"datePublished\":\"2018-01-16T13:00:01+00:00\",\"dateModified\":\"2018-01-26T10:28:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/\"},\"wordCount\":279,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"AR\",\"augmented reality\",\"Bill Gates\",\"Bono\",\"Time\"],\"articleSection\":[\"Cases &amp; Inspiration\"],\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/\",\"name\":\"Bill Gates, Bono en AR in nieuwe editie TIME - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2018-01-16T13:00:01+00:00\",\"dateModified\":\"2018-01-26T10:28:46+00:00\",\"description\":\"De editie van TIME magazine van 15 januari 2018 met Bill Gates als gast-hoofdredacteur gebruikt Augmented Reality voor relevantie en video integratie.\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bill Gates, Bono en AR in nieuwe editie TIME\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bill Gates, Bono en AR in nieuwe editie TIME - WE MEDIA Magazine Media","description":"De editie van TIME magazine van 15 januari 2018 met Bill Gates als gast-hoofdredacteur gebruikt Augmented Reality voor relevantie en video integratie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/","og_locale":"nl_BE","og_type":"article","og_title":"Bill Gates, Bono en AR in nieuwe editie TIME - WE MEDIA Magazine Media","og_description":"De editie van TIME magazine van 15 januari 2018 met Bill Gates als gast-hoofdredacteur gebruikt Augmented Reality voor relevantie en video integratie.","og_url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2018-01-16T13:00:01+00:00","article_modified_time":"2018-01-26T10:28:46+00:00","og_image":[{"width":205,"height":273,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/01\/1850_top1_205_thumb.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/"},"author":{"name":"","@id":""},"headline":"Bill Gates, Bono en AR in nieuwe editie TIME","datePublished":"2018-01-16T13:00:01+00:00","dateModified":"2018-01-26T10:28:46+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/"},"wordCount":279,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["AR","augmented reality","Bill Gates","Bono","Time"],"articleSection":["Cases &amp; Inspiration"],"inLanguage":"nl-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/","url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/","name":"Bill Gates, Bono en AR in nieuwe editie TIME - WE MEDIA Magazine Media","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2018-01-16T13:00:01+00:00","dateModified":"2018-01-26T10:28:46+00:00","description":"De editie van TIME magazine van 15 januari 2018 met Bill Gates als gast-hoofdredacteur gebruikt Augmented Reality voor relevantie en video integratie.","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/"},{"@type":"ListItem","position":2,"name":"Bill Gates, Bono en AR in nieuwe editie TIME"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/15102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/comments?post=15102"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/15102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media\/15104"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media?parent=15102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/categories?post=15102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/tags?post=15102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}