{"id":139,"date":"2014-06-17T07:35:47","date_gmt":"2014-06-17T06:35:47","guid":{"rendered":"http:\/\/www.magazinemedia.be\/chad-de-persgroep-advertising-meet-de-impact-van-uw-advertentie\/"},"modified":"2015-07-07T14:05:37","modified_gmt":"2015-07-07T13:05:37","slug":"chad-de-persgroep-advertising-meet-de-impact-van-uw-advertentie","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/chad-de-persgroep-advertising-meet-de-impact-van-uw-advertentie\/","title":{"rendered":"CHAD, De Persgroep Advertising meet de impact van uw advertentie"},"content":{"rendered":"<p><span>De Persgroep Advertising heeft een jarenlange traditie in impactmeting (wie kent de Impactbarometer of Brand Value Check niet?) en wilde deze expertise nog een niveau hoger tillen. Het leidde tot de lancering van CHAD, wat staat voor Check your Ad. <\/span><\/p>\n<p><b><span>CHAD meet niet alleen de basiswaarden van impact (kwantitatief), maar voegt daar \u2013 indien gewenst \u2013 nog tot drie extra vragenmodules aan toe. \u00e2\u0080\u009cDeze kwalitatieve vragenlijsten (in totaal zijn er zeven) behandelen thema&#8217;s als merkimago, call-to-action of de informatiewaarde van de campagne en worden aan zo&#8217;n 200 respondenten gesteld\u00e2\u0080\u009d, klinkt het bij Ilse De Schutter, head of marcom B2B bij De Persgroep Advertising. Ze vervolgt: \u00e2\u0080\u009cWe kozen bewust voor een groot aantal vragenmodules waarvan er telkens drie naar eigen goeddunken kunnen ingezet worden. De doelstellingen van elke campagne zijn immers anders.\u00e2\u0080\u009d<\/span><\/p>\n<p><span>Volgens Ilse De Schutter \u00e2\u0080\u009cheeft CHAD verder het voordeel dat de resultaten van de barometers van kranten, magazines en online gebundeld worden in een database waardoor voortaan crossmediaal diepgaande analyses gemaakt kunnen worden en dat niet alleen op sector-, medium- en titelniveau, maar ook op parameters als formaat, creativiteit, content,\u00e2\u0080\u00a6 Zo wordt verder gebouwd op de data die we de afgelopen 27 jaar verzamelden.\u00e2\u0080\u009d<\/span><\/p>\n<p><span><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/IciParisXL.jpg\" alt=\"\" width=\"162\" height=\"216\"><\/span><\/p>\n<p><span>Tot slot nog dit: wie kiest voor de imagomodule, kan op basis daarvan zijn Brand ID card bekomen. Deze toont in een eenvoudige infographic hoe de consument het merk in kwestie ziet. Het was trouwens parfumketen Ici Paris XL die als eerste een advertentie verschenen in Dag Allemaal liet testen, tot en met Brand ID card.<\/span><\/p>\n<p><span>CHAD wordt gratis aangeboden. Bij elke meting worden 5 campagnes kwantitatief getest en is er 1 CHAD + op basis van het modulair onderzoek.<\/span><\/p>\n<p><span><span>Meer info? <span><strong><a href=\"http:\/\/www.persgroepadvertising.be\/nl\/onderzoeken\/chad\" target=\"_blank\">Klik hier.<\/a><\/b><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>Check your Ad. Dat voorstel doet De Persgroep Advertising aan adverteerders die de impact van hun campagne willen meten. CHAD bouwt voort op 27 jaar ervaring.<span><br \/><\/span><\/p>\n","protected":false},"author":1,"featured_media":140,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[21],"class_list":["post-139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-de-persgroep"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CHAD, De Persgroep Advertising meet de impact van uw advertentie - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/chad-de-persgroep-advertising-meet-de-impact-van-uw-advertentie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHAD, De Persgroep Advertising meet de impact van uw advertentie - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Check your Ad. 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