{"id":13462,"date":"2017-09-27T08:02:43","date_gmt":"2017-09-27T06:02:43","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=13462"},"modified":"2017-09-27T13:58:33","modified_gmt":"2017-09-27T11:58:33","slug":"passion-response-study-wint-gouden-insight-award","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/passion-response-study-wint-gouden-insight-award\/","title":{"rendered":"Met passie en vertrouwen is engagement verzekerd"},"content":{"rendered":"<p><em>Magazinelezers zijn zeer sterk ge\u00ebngageerd, omdat magazine-content (off- en online) over hun passie gaat. Die passie en het vertrouwen dat ze in hun magazinemerk hebben, maakt dat ze merkboodschappen met dezelfde openheid en engagement ontvangen. Dat maakt magazine media tot een effectief reclamemedium. Voila, de Passion Response Study in 3 zinnen samengevat.<\/em><\/p>\n<p>Deze studie van <a href=\"http:\/\/www.magazines.org.au\/\" target=\"_blank\">Magazine Networks Australia<\/a> won FIPP\u2019s Gouden Insight Award 2017. De Awards bekronen onderzoek dat de effectiviteit van magazinemerken voor adverteerders aantoont.<\/p>\n<p>Zoals Magazine Networks Australia het zelf zegt: \u201cMagazines verliezen meer reclamebestedingen dan ze zouden moeten. Daarom willen wij magazines weer op de kaart zetten als professioneel gemaakte \u2018passie\u2019-content. We positioneren magazines als een medium dat response genereert, dirigeert en activeert door middel van het vertrouwen van de gebruikers.\u201d<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/08\/Passion-Response-study-samenvatting.png\"><img decoding=\"async\" class=\"alignnone wp-image-13464\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/08\/Passion-Response-study-samenvatting.png\" alt=\"Passion Response - main conclusions\" width=\"602\" height=\"395\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/08\/Passion-Response-study-samenvatting.png 934w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/08\/Passion-Response-study-samenvatting-300x197.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\n<p>Een aantal belangrijke conclusies:<\/p>\n<ul>\n<li><strong>46%<\/strong> van print-magazinelezers gaat na het lezen online verder, bv naar de magazine- of merkwebsiste voor meer informatie<\/li>\n<li>de combinatie van print &amp; digital magazinecontent heeft <strong>meer impact<\/strong> dan een van beide afzonderlijk, ook als het gaat om advertenties<\/li>\n<li>magazinelezers <strong>besteden 29% meer<\/strong> aan hun passies &amp; interesses dan gemiddelde consumenten<\/li>\n<li>zij zijn actiever op sociale media en zullen sneller <strong>informatie delen<\/strong>, on- en offline<\/li>\n<li>voor online magazinelezers geldt dat nog sterker. Ze vinden <strong>merken ook belangrijker<\/strong> en vertellen anderen vaker over producten<\/li>\n<li>magazines worden lang en herhaaldelijk gelezen. 82% van de lezers noemt hun magazinemoment een <strong>welkome onderbreking<\/strong><\/li>\n<li>hoe vaker een magazine opgepakt wordt, hoe hoger de <strong>merkherinnering<\/strong><\/li>\n<li>magazinelezers voelen zich <strong>ge\u00efnspireerd en be\u00efnvloed<\/strong> door de content, omdat ze geloven dat deze juist voor hen geselecteerd is<\/li>\n<li>magazinelezers <strong>vertrouwen<\/strong> magazines meer dan andere media als het gaat om merken en producten. Ze vertrouwen magazinecontent (print en digital) twee keer zo vaak als sociale media content.<\/li>\n<li><strong>61%<\/strong> van de lezers vinden dat magazines <strong>betrouwbare informatie<\/strong> geven over trends, producten en merken<\/li>\n<li>ze zijn gepassioneerder over magazinecontent en zijn ook <strong>meer bereid ervoor te betalen<\/strong> dan andere mediagebruikers. Dat geldt ook voor online magazines vs blogs en sociale media.<\/li>\n<li>magazines spelen een belangrijke rol in alle <strong>fases van het aankoopproces<\/strong>, het sterkst op vertrouwdheid, relevantie en advocacy. Tussen verschillende sectoren zijn hierin lichte verschillen \u2013 per sector is een \u2018consumer funnel\u2019 gemaakt.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/08\/Graph-impact-of-magazine-advertising.png\"><img decoding=\"async\" class=\"alignnone wp-image-13463\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/08\/Graph-impact-of-magazine-advertising.png\" alt=\"Graph: impact of magazine advertising\" width=\"601\" height=\"396\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/08\/Graph-impact-of-magazine-advertising.png 929w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/08\/Graph-impact-of-magazine-advertising-300x198.png 300w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/a><\/p>\n<p>Bekijk de presentatie van de <a href=\"https:\/\/www.slideshare.net\/magazinemediaBE\/passion-response-study-magazine-networks-australia\" target=\"_blank\">Passion Response Study hier<\/a><\/p>\n<p><a href=\"http:\/\/www.fippcongress.com\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-13279\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/07\/Banner-FIPP-London.jpg\" alt=\"Banner FIPP London 2017\" width=\"728\" height=\"90\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/07\/Banner-FIPP-London.jpg 728w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/07\/Banner-FIPP-London-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<p><em>Meer artikels over Award-winnend research:<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/new-influencer-ecosystem-wint-fipp-insight-awards\/\" target=\"_blank\">New Influencer Ecosystem wint FIPP Insight Awards<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/fipp-insight-awards-winning-research-revealed\/\" target=\"_blank\">FIPP Insight Awards: Winning research revealed<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/gen-narrators-invloedrijke-media-veelvraten\/\" target=\"_blank\">Gen-Narrators: invloedrijke media-veelvraten<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/tablet-dominant-bij-digitale-lezers\/\" target=\"_blank\">Tablet dominant bij digitale lezers<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/magazine-media-360-groeiende-vraag-naar-kwaliteitscontent-2\/\" target=\"_blank\">Magazine Media 360\u00b0: groeiende vraag naar kwaliteitscontent<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/de-q-factor-de-kwaliteit-van-reclame-impact-gemeten\/\" target=\"_blank\">De Q-factor, de kwaliteit van reclame-impact gemeten<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/space-goed-voor-een-silver-op-fipp-insight-awards\/\" target=\"_blank\">Space goed voor een Silver op FIPP Insight Awards<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Magazinelezers zijn zeer sterk ge\u00ebngageerd, omdat magazine-content (off- en online) over hun passie gaat. Die passie en het vertrouwen dat ze in hun magazinemerk hebben, maakt dat ze merkboodschappen met dezelfde openheid en engagement ontvangen. Dat maakt magazine media tot een effectief reclamemedium. Voila, de Passion Response Study in 3&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1285,76,243,1570,1569],"class_list":["post-13462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-awards","tag-fipp","tag-fipp-insight-awards","tag-magazine-networks-australia","tag-passion-response-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Passion Response Study wint Gouden Insight Award<\/title>\n<meta name=\"description\" content=\"Passion Response studie van Magazine Networks Australia won FIPP\u2019s Gouden Insight Award 2017 voor onderzoek dat effectiviteit van magazinemerken aantoont.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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