{"id":10408,"date":"2016-11-03T08:12:35","date_gmt":"2016-11-03T07:12:35","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=10408"},"modified":"2016-11-02T15:41:41","modified_gmt":"2016-11-02T14:41:41","slug":"online-magazine-media-41-effectiever","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/online-magazine-media-41-effectiever\/","title":{"rendered":"Online magazine media 41% effectiever"},"content":{"rendered":"<p>Adverteerders die samenwerken met magazine mediamerken online, kunnen meer impact verwachten van hun campagnes. En dat tot <strong>+41% op KPI\u2019s zoals aankoopoverweging, aankoopintentie en aanbeveling<\/strong>. Dat zijn straffe bevindingen uit de recente \u2018Metrics that Matter\u2019-studie die werd uitgevoerd in het Verenigd Koninkrijk. In vergelijking met andere online omgevingen zijn magazine media significant effectiever.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-online-impact.png\"><img decoding=\"async\" class=\"alignnone wp-image-10410\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-online-impact.png\" alt=\"Graph online magazines\" width=\"550\" height=\"309\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-online-impact.png 1643w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-online-impact-300x169.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-online-impact-1024x575.png 1024w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><br \/>\n<\/a>De studie onderzocht niet alleen online campagnes, maar ook de impact van multiplatform adverteren via magazine media. Door zowel print als digital te gebruiken konden de resultaten zelfs twee keer zo hoog liggen!<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-10411\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-print-plus-digital.png\" alt=\"Graph print plus digital\" width=\"551\" height=\"309\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-print-plus-digital.png 1633w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-print-plus-digital-300x168.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-print-plus-digital-1024x575.png 1024w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><br \/>\nCampagnes met zowel display als advertorial of native advertising, realiseerden bijna\u00a0<strong>20% meer impact op merk-KPI\u2019s<\/strong> vergeleken met alleen display. De oorzaak hiervan volgens de onderzoekers? \u00a0Door gebruik te maken van meerdere platforms kan de campagne ook diverse merkattributen be\u00efnvloeden, in het bijzonder vertrouwen en innovatie. Lezers zien magazine media als betrouwbaar en geloofwaardig en dat straalt af op de magazinereclame.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-display-plus-native.png\"><img decoding=\"async\" class=\"alignnone wp-image-10409\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-display-plus-native.png\" alt=\"Grafiek display plus native\" width=\"550\" height=\"308\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-display-plus-native.png 1641w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-display-plus-native-300x168.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/Grafiek-display-plus-native-1024x573.png 1024w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><br \/>\n<\/a>In vergelijking met andere media zijn magazine media sterk in het oproepen van associaties met kwaliteit en relevantie voor merken. Ander onderzoek bevestigt dit ook: magazine media websites genereren <strong>18% meer interactie en de interactietijd is zelfs 30% hoger<\/strong> in vergelijking met andere online omgevingen. Print magazines zijn dan nog altijd de beste keuze voor relevantie.<\/p>\n<blockquote><p>\u201cMagazines achieve deep human connections with their audiences, leading to a more attentive consumer who is more open to commercial messaging and more inclined to trust what they discover there. In an age of adblocking and declining receptivity to advertising, this is a powerful environment for brands.\u201d\u00a0<span style=\"font-size: 12px;\"><em>Sue Todd, CEO Magnetic<\/em><\/span><\/p><\/blockquote>\n<p>Onderstaand de volledige presentatie van het onderzoek:<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/w5x4TuyEYbu0tB\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Metrics that matter 2016\" href=\"\/\/www.slideshare.net\/magazinemediaBE\/metrics-that-matter-2016\" target=\"_blank\">Metrics that matter 2016<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/magazinemediaBE\" target=\"_blank\">magazinemediaBE<\/a><\/strong><\/div>\n<div style=\"margin-bottom: 5px;\"><\/div>\n<div style=\"margin-bottom: 5px;\"><a href=\"http:\/\/magnetic.media\/insight\/spark-2016-metrics-that-matter\" target=\"_blank\">Meer over deze studie vindt u hier<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerders die samenwerken met magazine mediamerken online, kunnen meer impact verwachten van hun campagnes. En dat tot +41% op KPI\u2019s zoals aankoopoverweging, aankoopintentie en aanbeveling. Dat zijn straffe bevindingen uit de recente \u2018Metrics that Matter\u2019-studie die werd uitgevoerd in het Verenigd Koninkrijk. In vergelijking met andere online omgevingen zijn magazine&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[122,79],"class_list":["post-10408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-online","tag-roi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online magazine media 41% effectiever - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"De studie onderzocht online campagnes en de impact van multiplatform adverteren via magazine media. 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