Print Power bundled the best creative print work from Cannes Lions 2021 in a booklet: For the love of print. You can download your own free copy here. Get the inspiration for your next magazine media campaign from these award winners. Why not go for gold yourself in 2022?
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Print Power wants to create a movement of marketers that champions the role of print in the mix. “Because like us, they believe in its exceptional effectiveness”, writes Ulbe Jelluma in the intro of the book.
“Just two years ago in Cannes, Peter Field and the IPA presented a disappointing report on the decline in the effectiveness of creativity. It showed that in a 12-year period until 2008, creatively awarded campaigns were around 12 times as efficient as non-awarded campaigns. But that has now dropped to just four. And he points the finger at the obsession with short-termism.
Print provides the perfect foil for short-termism and offers a unique space for advertising creativity to thrive. As we’ve just seen at Cannes Lions 2021, print is a gloriously versatile conduit for endless innovation that can profoundly emote, connect and brand-build.”
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