{"id":964,"date":"2015-06-01T08:49:13","date_gmt":"2015-06-01T07:49:13","guid":{"rendered":"http:\/\/www.magazinemedia.be\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes\/"},"modified":"2015-07-14T15:30:32","modified_gmt":"2015-07-14T14:30:32","slug":"les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes\/","title":{"rendered":"Les marques magazines au top gr\u00e2ce \u00e0 une strat\u00e9gie multi-plateformes"},"content":{"rendered":"<p class=\"MsoNormal\">Le m\u00e9dia magazine est un facteur constant dans la vie du fan. Les jeunes (&lt; 25 ans) donnent le ton dans l&rsquo;acceptation et l&rsquo;utilisation de nouveaux &lsquo;touchpoints&rsquo; magazine. Au Royaume-Uni, 96 % de ce groupe d\u00e9clare lire le m\u00e9dia magazine.<\/p>\n<p class=\"MsoNormal\">Verra Buimlija, CSO de MEC, s&rsquo;exprime comme suit sur les d\u00e9veloppements en mati\u00e8re de m\u00e9dia magazine\u00a0:<\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\">\u00ab\u00a0We&rsquo;re not seeing magazines in silos any more. The fact you can bake in social&#8230; additional content that can sit alongside the paper format is hugely exciting for clients.\u00a0\u00bb\u0080\u009d<\/span><\/p>\n<p class=\"MsoNormal\"><a href=\"https:\/\/www.youtube.com\/embed\/OMB5pfm8eI4\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes_0.jpeg\" alt=\"\" width=\"298\" height=\"163\" \/><\/a><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\">Verra Buimlija, Chief Strategy Officer, MEC<\/span><\/p>\n<p class=\"MsoNormal\">Il s&rsquo;av\u00e8re que les plateformes num\u00e9riques renforcent r\u00e9ellement le m\u00e9dia magazine, parce qu&rsquo;elles enrichissent et diversifient l&rsquo;exp\u00e9rience magazine. Les mots magiques sont accessibilit\u00e9, rapidit\u00e9 et personnalisation. Chaque plateforme a ainsi une fonction et un moment sp\u00e9cifiques aux yeux du consommateur, comme l&rsquo;avait d\u00e9j\u00e0 d\u00e9montr\u00e9 l&rsquo;\u00e9tude Connected Consumers de Time Inc., couronn\u00e9e aux FIPP Awards en 2014. Le graphique ci-dessous pr\u00e9sente les r\u00e9sultats de l&rsquo;\u00e9tude &lsquo;Rules of Attraction&rsquo; (\u00e0 lire dans le sens des aiguilles d&rsquo;une montre)\u00a0:<\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/dNZSDTJ3yZmME5\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes_1.png\" alt=\"\" width=\"645\" height=\"240\" \/><\/a><\/p>\n<p class=\"MsoNormal\">On constate notamment que l&rsquo;interaction avec le contenu via le mobile a fortement augment\u00e9 (+62 % l&rsquo;an dernier), la pr\u00e9vision \u00e9tant que cette tendance perdurera assur\u00e9ment encore quelque temps. Par ailleurs, dans tous ses modes de parution le m\u00e9dia magazine conserve ses fonctions essentielles\u00a0: donner des id\u00e9es\/inspirer, d\u00e9tendre et fournir des conseils pratiques.<\/p>\n<p class=\"MsoNormal\">\u00a0Ci-dessous, vous trouverez la pr\u00e9sentation compl\u00e8te sur la &lsquo;Croissance&rsquo; bas\u00e9e sur l&rsquo;\u00e9tude &lsquo;Rules of Attraction&rsquo; de Magnetic.<\/p>\n<p class=\"MsoNormal\"><a href=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/dNZSDTJ3yZmME5\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes_2.jpeg\" alt=\"\" width=\"328\" height=\"170\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>Le temps est r\u00e9volu o\u00f9 les magazines paraissaient toutes les semaines ou tous les mois. L\u2019\u00e9tude \u2018The Rules of Attraction\u2019 r\u00e9v\u00e8le qu\u2019aujourd\u2019hui 22 % du public maintient un contact quotidien avec sa marque magazine favorite (contre 12 % il y a un an).<\/p>\n","protected":false},"author":1,"featured_media":965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1560],"class_list":["post-964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-magnetic-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les marques magazines au top gr\u00e2ce \u00e0 une strat\u00e9gie multi-plateformes - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"strat\u00e9gie multi-plateformes, magazines\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les marques magazines au top gr\u00e2ce \u00e0 une strat\u00e9gie multi-plateformes - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"strat\u00e9gie multi-plateformes, magazines\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-01T07:49:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-14T14:30:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/Capture%20d'\u00e9cran%202015-06-01%2010.18.17.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"867\" \/>\n\t<meta property=\"og:image:height\" content=\"753\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@nick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@nick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes\/\"},\"author\":{\"name\":\"@nick\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\"},\"headline\":\"Les marques magazines au top gr\u00e2ce \u00e0 une strat\u00e9gie multi-plateformes\",\"datePublished\":\"2015-06-01T07:49:13+00:00\",\"dateModified\":\"2015-07-14T14:30:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes\/\"},\"wordCount\":281,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"Magnetic\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-marques-magazines-au-top-grace-a-une-strategie-multi-plateformes\/\",\"name\":\"Les marques magazines au top gr\u00e2ce \u00e0 une strat\u00e9gie multi-plateformes - 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