{"id":951,"date":"2015-05-27T09:11:39","date_gmt":"2015-05-27T08:11:39","guid":{"rendered":"http:\/\/www.magazinemedia.be\/space-sadjuge-un-silver-aux-fipp-insight-awards\/"},"modified":"2015-07-10T16:45:02","modified_gmt":"2015-07-10T15:45:02","slug":"space-sadjuge-un-silver-aux-fipp-insight-awards","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/space-sadjuge-un-silver-aux-fipp-insight-awards\/","title":{"rendered":"Space s\u2019adjuge un Silver aux FIPP Insight Awards"},"content":{"rendered":"<p class=\"MsoNormal\">Dans la liste des laur\u00e9ats, on retrouve des \u00e9diteurs renomm\u00e9s comme Cond\u00e9 Nast et Axel Springer, mais aussi les associations \u0153\u0093uvrant pour le m\u00e9dia magazine d&rsquo;Allemagne, d&rsquo;Espagne et d&rsquo;Inde. Aux c\u00f4t\u00e9s d&rsquo;une agence m\u00e9dia belge\u00a0: Space.<\/p>\n<p class=\"MsoNormal\">\u00a0\u00bb Cette \u00e9tude s&rsquo;est r\u00e9v\u00e9l\u00e9e tr\u00e8s informative, en particulier parce qu&rsquo;elle d\u00e9montre comment une agence m\u00e9dia consid\u00e8re les magazines et <a>leur<\/a> place parmi les autres m\u00e9dias \u00ab\u00a0, dixit Guy Consterdine, insight consultant pour la FIPP. \u00a0\u00bb Pulsar 2.a r\u00e9partit la &lsquo;consumer journey&rsquo; en trois \u00e9tapes\u00a0:&rsquo;Discover&rsquo;, &lsquo;Engage&rsquo; et &lsquo;Act&rsquo;. Les r\u00e9sultats font appara\u00eetre que le m\u00e9dia magazine joue un r\u00f4le pr\u00e9cieux dans chacune de ces trois \u00e9tapes et je trouve cela encourageant, surtout parce que \u00e7a n&rsquo;\u00e9mane pas d&rsquo;un \u00e9diteur. \u00ab\u00a0<\/p>\n<p class=\"MsoNormal\">Des cases gagnants, Consterdine a aussi retenu qu&rsquo;en ces temps num\u00e9riques, les atouts typiques aux magazines print ne font toujours aucun doute, que les valeurs de marque des magazines se r\u00e9percutent \u00e9galement \u00a0sur leurs plates-formes digitales et que le journalisme sur les sites de contenu est synonyme d&rsquo;impact. \u00a0\u00bb La combinaison des atouts journalistiques, des valeurs de marques v\u00e9hicul\u00e9es et de l&rsquo;engagement fait en sorte que, aux dires du consommateur, les sites Web des \u00e9diteurs magazine sont les plus pr\u00e9cieux de tous les m\u00e9dias. Cela engendre une grande efficacit\u00e9 pour les annonceurs \u00ab\u00a0, conclue-t-il.<\/p>\n<p class=\"msocomoff\" align=\"left\">Plus d&rsquo;info\u00a0: <span lang=\"NL-BE\"><a href=\"http:\/\/www.fipp.com\/news\/fippnews\/conde-nast-immediate-media-axel-springer-win-fipp-insight-awards\"><span lang=\"FR-BE\">http:\/\/www.fipp.com\/news\/fippnews\/conde-nast-immediate-media-axel-springer-win-fipp-insight-awards<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p class=\"MsoNormal\"><span>La semaine derni\u00e8re, les FIPP Insight Awards ont \u00e9t\u00e9 d\u00e9cern\u00e9s \u00e0 Amsterdam. Parmi les prix pour les meilleures \u00e9tudes promouvant l\u2019utilisation du m\u00e9dia magazine, relevons une belle performance belge\u00a0: Space a remport\u00e9 un Silver avec son \u00e9tude Pulsar 2.a.<\/span><\/p>\n","protected":false},"author":1,"featured_media":952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1055],"class_list":["post-951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-fipp-insight-awards-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Space s\u2019adjuge un Silver aux FIPP Insight Awards - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/space-sadjuge-un-silver-aux-fipp-insight-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Space s\u2019adjuge un Silver aux FIPP Insight Awards - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"La semaine derni\u00e8re, les FIPP Insight Awards ont \u00e9t\u00e9 d\u00e9cern\u00e9s \u00e0 Amsterdam. Parmi les prix pour les meilleures \u00e9tudes promouvant l\u2019utilisation du m\u00e9dia magazine, relevons une belle performance belge\u00a0: Space a remport\u00e9 un Silver avec son \u00e9tude Pulsar 2.a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/space-sadjuge-un-silver-aux-fipp-insight-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-27T08:11:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-10T15:45:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/Consterdine.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"323\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@nick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@nick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/space-sadjuge-un-silver-aux-fipp-insight-awards\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/space-sadjuge-un-silver-aux-fipp-insight-awards\/\"},\"author\":{\"name\":\"@nick\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\"},\"headline\":\"Space s\u2019adjuge un Silver aux FIPP Insight Awards\",\"datePublished\":\"2015-05-27T08:11:39+00:00\",\"dateModified\":\"2015-07-10T15:45:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/space-sadjuge-un-silver-aux-fipp-insight-awards\/\"},\"wordCount\":261,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"FIPP Insight Awards\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/space-sadjuge-un-silver-aux-fipp-insight-awards\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/space-sadjuge-un-silver-aux-fipp-insight-awards\/\",\"name\":\"Space s\u2019adjuge un Silver aux FIPP Insight Awards - 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