{"id":9370,"date":"2016-08-03T11:27:32","date_gmt":"2016-08-03T10:27:32","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=9370"},"modified":"2016-08-22T09:47:24","modified_gmt":"2016-08-22T08:47:24","slug":"le-top-3-de-lirritation-publicitaire-pop-ups-mobile-video-pre-roll","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-top-3-de-lirritation-publicitaire-pop-ups-mobile-video-pre-roll\/","title":{"rendered":"Le top 3 de l\u2019irritation publicitaire\u00a0: pop-ups, mobile, vid\u00e9o pr\u00e9-roll"},"content":{"rendered":"<p>Quelqu\u2019un a dit r\u00e9cemment\u00a0: \u00a0\u00bb Lorsqu\u2019il s\u2019agit de publicit\u00e9s pr\u00e9-roll, tout ce que les gens regardent c\u2019est l\u2019ic\u00f4ne &lsquo;Sautez la pub&rsquo; \u00ab\u00a0. <a href=\"http:\/\/www.magazinemedia.be\/fr\/pourquoi-les-gens-se-servent-de-ad-blockers\/\">L\u2019\u00e9tude r\u00e9cente qu\u2019a men\u00e9e Hubspot<\/a>\u00a0autour des ad blockers ou bloqueurs de pub confirme ce constat. Seuls les pop-ups et la publicit\u00e9 sur GSM causent encore plus d\u2019irritation.<\/p>\n<p>Le graphique ci-dessous montre ce que des r\u00e9pondants dans quatre pays pensent \u00e0 propos de la publicit\u00e9. Cette fois, nous sommes tr\u00e8s contents de voir que les annonces magazines figurent en derni\u00e8re position. Le peu d\u2019irritation que suscite la publicit\u00e9 magazines et sa grande appr\u00e9ciation en g\u00e9n\u00e9ral courent comme un fil rouge \u00e0 travers toutes les \u00e9tudes des derni\u00e8res ann\u00e9es\u00a0: les gens sont invariablement positifs. Le caract\u00e8re des p\u00e9riodiques et le moment magazine font que le m\u00e9dia se d\u00e9cline en un environnement extr\u00eamement propice et efficace pour les marques.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/08\/Chart-of-the-week-less-popular-ads.jpeg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-9367\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/08\/Chart-of-the-week-less-popular-ads.jpeg\" alt=\"Graph advertising popularity\" width=\"960\" height=\"684\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/08\/Chart-of-the-week-less-popular-ads.jpeg 960w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/08\/Chart-of-the-week-less-popular-ads-300x214.jpeg 300w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.magazinemedia.be\/fr\/pourquoi-les-gens-se-servent-de-ad-blockers\/\">Cliquez ici<\/a>\u00a0pour d\u00e9couvrir les raisons pour lesquelles les gens ont recours aux bloqueurs de pub.<\/p>\n<p>Articles connexes\u00a0:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/sorrell-convaincu-de-leffet-dengagement-des-magazines\/\" target=\"_blank\">Sorrell convaincu de l\u2019effet d\u2019engagement des magazines<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/la-tv-et-les-magazines-sont-peut-etre-bien-les-medias-publicitaires-par-excellence\/\" target=\"_blank\">\u201d La TV et les magazines sont peut-\u00eatre bien les m\u00e9dias publicitaires par excellence \u201c<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/qui-regarde-encore-les-annonces-magazines-70-des-lecteurs\/\" target=\"_blank\">Qui regarde encore les annonces magazines ?<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-annonces-auto-au-mieux-dans-les-magazines\/\" target=\"_blank\">Les annonces auto au mieux dans les magazines<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/proof-of-performance-7\/\" target=\"_blank\">Proof of performance: Comparing magazines and other media<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/big-wraps\/why-magazine-media\/\" target=\"_blank\">Why magazine media?<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/sorrell-equation-monsieur-martin-vous-parle\/\" target=\"_blank\">The Sorrell Equation : Monsieur Martin vous parle<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Quelqu\u2019un a dit r\u00e9cemment\u00a0: \u00a0\u00bb Lorsqu\u2019il s\u2019agit de publicit\u00e9s pr\u00e9-roll, tout ce que les gens regardent c\u2019est l\u2019ic\u00f4ne &lsquo;Sautez la pub&rsquo; \u00ab\u00a0. L\u2019\u00e9tude r\u00e9cente qu\u2019a men\u00e9e Hubspot\u00a0autour des ad blockers ou bloqueurs de pub confirme ce constat. Seuls les pop-ups et la publicit\u00e9 sur GSM causent encore plus d\u2019irritation. Le&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1359],"class_list":["post-9370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-magazinereclame-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le top 3 de l&#039;irritation publicitaire<\/title>\n<meta name=\"description\" content=\"Irritation publicitaire : le top 3 : pop-ups, mobile, vid\u00e9o pr\u00e9-roll. Le graphique montre ce que des r\u00e9pondants dans 4 pays pensent de la publicit\u00e9. 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