{"id":930,"date":"2015-05-18T07:30:00","date_gmt":"2015-05-18T06:30:00","guid":{"rendered":"http:\/\/www.magazinemedia.be\/plongez-dans-le-media-magazine\/"},"modified":"2015-07-10T16:53:16","modified_gmt":"2015-07-10T15:53:16","slug":"plongez-dans-le-media-magazine","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/plongez-dans-le-media-magazine\/","title":{"rendered":"Plongez dans le m\u00e9dia magazine !"},"content":{"rendered":"<p>Ce moment magazine est une raison majeure de l&rsquo;efficacit\u00e9 de la publicit\u00e9 magazine. Ou comme le dit Jane Wolfson, Head of Commercial Strategy &amp; <a>Activation chez <\/a>Initiative UK : \u00a0\u00bb Au moment o\u00c3\u00b9 on lit un magazine, sur papier ou en ligne, on est vraiment impliqu\u00e9. Par cons\u00e9quent, on \u00e9tablit une relation plus intense avec ce qu&rsquo;on lit. \u00a0\u00bb Des \u00e9tudes d\u00e9montrent \u00e0 chaque fois que les lecteurs magazine ont vraiment de l&rsquo;int\u00e9r\u00eat pour le contenu (seulement 5 % fait quelque chose \u00e0 cot\u00e9), tant r\u00e9dactionnel que commercial. Les lecteurs sont d\u00e9contract\u00e9s et prennent le temps (40 \u00e0 60 minutes par \u00e9dition) de s&rsquo;informer sur les nouvelles tendances et les produits in\u00e9dits. C&rsquo;est ce qui explique pourquoi les lecteurs magazine remarquent beaucoup plus souvent les annonces que les publicit\u00e9s dans d&rsquo;autres m\u00e9dias.<\/p>\n<p><iframe title=\"Immersion\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Yb5TmGNyPeQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>\u00ab\u00a0For advertisers, the most extraordinary thing about the magazine environment is that not only is there a relevant audience in place, but there is an audience fully-engaged, engaged in a way that almost no other media can achieve.<\/em><em>We all know that when we pick up a magazine, that we actually spend real time consuming it and we&rsquo;re truly immersed in it. We tend to be quite focused on it. We&rsquo;re not simultaneously doing half a dozen other things.\u00a0\u00bb<\/em><\/p>\n<p>Douglas McCabe, CEO, Enders Analysis<\/p>\n<p><iframe src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/AB0hAqgS67G4yN\" width=\"476\" height=\"400\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>D\u00e9couvrez aussi les pr\u00e9sentations sur<a href=\"http:\/\/www.magazinemedia.be\/fr\/les-consommateurs-continuent-%C3%A0-chercher-de-l%E2%80%99inspiration-dans-le-m%C3%A9dia-magazine\" target=\"_blank\"> l&rsquo;inspiration<\/a> et <a href=\"http:\/\/www.magazinemedia.be\/fr\/le-m%C3%A9dia-magazine-plus-attrayant-que-jamais-28-d%E2%80%99interaction-en-plus\" target=\"_blank\">l&rsquo;appartenance<\/a>.<\/p>\n<p><em>* Concernant l&rsquo;\u00e9tude : Ces deux derni\u00e8res ann\u00e9es, \u00e0 la demande de PPA\/Magnetic*, le bureau d&rsquo;\u00e9tudes de march\u00e9 Crowd DNA a interrog\u00e9 plus de 15.000 consommateurs magazine sur leurs interactions avec les marques magazine, sous toutes leurs formes et sur diff\u00e9rents appareils. On en a distill\u00e9 les six Rules of Attraction : profondeur, statut, appartenance, inspiration, influence et croissance. Voir aussi : <a href=\"http:\/\/www.magnetic.media\" target=\"_blank\">www.magnetic.media<\/a><\/em><\/p>\n<p><em>Les r\u00e9sultats de The Rules of Attraction ont \u00e9t\u00e9 r\u00e9sum\u00e9s en six pr\u00e9sentations enrichissantes. Dans les semaines \u00e0 venir, nous vous proposerons les trois pr\u00e9sentations restantes .<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p class=\"MsoNormal\"><span lang=\"FR-BE\">Pendant la lecture, le m\u00e9dia magazine entra\u00eene son public dans un autre monde. Il cr\u00e9e alors un moment me-time, un temps d\u2019arr\u00eat, une fuite de la r\u00e9alit\u00e9. Magnetic Media<span>*<\/span> appelle cela \u00a0\u00bb immersion \u00ab\u00a0.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1560],"class_list":["post-930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-magnetic-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plongez dans le m\u00e9dia magazine ! - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/plongez-dans-le-media-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plongez dans le m\u00e9dia magazine ! - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Pendant la lecture, le m\u00e9dia magazine entra\u00eene son public dans un autre monde. 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