{"id":900,"date":"2015-05-04T10:11:12","date_gmt":"2015-05-04T09:11:12","guid":{"rendered":"http:\/\/www.magazinemedia.be\/les-consommateurs-continuent-a-chercher-de-linspiration-dans-le-media-magazine\/"},"modified":"2015-08-24T09:54:26","modified_gmt":"2015-08-24T08:54:26","slug":"les-consommateurs-continuent-a-chercher-de-linspiration-dans-le-media-magazine","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-consommateurs-continuent-a-chercher-de-linspiration-dans-le-media-magazine\/","title":{"rendered":"Les consommateurs continuent \u00e0 chercher de l\u2019inspiration dans le m\u00e9dia magazine"},"content":{"rendered":"<p><span lang=\"NL\"><span lang=\"FR-BE\">Les magazines sont le m\u00e9dia que inspire le plus. Ce n\u2019est pas nous qui l&rsquo;affirmons mais Verra Budimlija, Chief Strategy Officer de MEC \u00e0 Londres, sur le site Web de Magnetic, \u00e0 l\u2019occasion de la publication r\u00e9cente de l\u2019\u00e9tude \u00a0\u00bb The Rules of Attraction \u00ab\u00a0. <\/span><\/span><span lang=\"NL\"><span lang=\"FR-BE\">Voyons ce que dit l&rsquo;\u00e9tude sur l&rsquo;inspiration et le m\u00e9dia magazine.<\/span><\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/vJNNSdQbxAs\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Tout d&rsquo;abord, 87 % des r\u00e9pondants estiment que le contenu magazine les inspire et leur donne des id\u00e9es. Sur cette base, la quasi-totalit\u00e9 d&rsquo;entre eux est aussi d\u00e9j\u00e0\u00a0 pass\u00e9e \u00e0\u00a0 l&rsquo;action, en visitant un point de vente ou en achetant quelque chose.<\/p>\n<p>Comme l&rsquo;ont \u00e9galement <a href=\"http:\/\/www.slideshare.net\/magazinemediaBE\/the-magazine-experience\" target=\"_blank\">r\u00e9v\u00e9l\u00e9 d&rsquo;autres \u00e9tudes<\/a>, les magazines servent avant tout \u00e0\u00a0 glaner des id\u00e9es et des informations utiles et \u00e0\u00a0 apprendre quelque chose de nouveau. C&rsquo;est encore plus vrai pour ce qu&rsquo;on appelle les \u2020\u02dcsuper users&rsquo; de marques magazines, \u00e0\u00a0 savoir ceux qui, outre le print, consomment les contenus magazines sur minimum un \u00e9cran.<\/p>\n<p>L&rsquo;inspiration ne provient toutefois pas seulement du contenu r\u00e9dactionnel, mais aussi des publicit\u00e9s. Plus que pour tout autre m\u00e9dia,\u00a0 les consommateurs estiment que les publicit\u00e9s dans les magazines leur donnent des id\u00e9es, les incitant ensuite \u00e0\u00a0 agir.<\/p>\n<p><iframe src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/adEZqliB678Jig\" width=\"476\" height=\"400\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>D\u00e9couvrez aussi la <a href=\"http:\/\/www.magazinemedia.be\/fr\/le-m%C3%A9dia-magazine-plus-attrayant-que-jamais-28-d%E2%80%99interaction-en-plus#overlay-context=nl\/magazine-media-attractiever-dan-ooit-28-meer-interactie\" target=\"_blank\">pr\u00e9sentation sur &lsquo;belonging&rsquo; (appartenance) ici<\/a>.<\/p>\n<p><em>Concernant l&rsquo;\u00e9tude\u00a0: Ces deux derni\u00e8res ann\u00e9es, \u00e0\u00a0 la demande de PPA\/Magnetic*, le bureau d&rsquo;\u00e9tudes de march\u00e9 Crowd DNA \u00a0a interrog\u00e9 plus de 15.000 consommateurs magazines sur leurs interactions avec les marques magazines, sous toutes leurs formes et sur diff\u00e9rents appareils. On en a distill\u00e9 les six Rules of Attraction\u00a0: profondeur, statut, appartenance, inspiration, influence et croissance: <a href=\"http:\/\/www.magnetic.media\" target=\"_blank\">www.magnetic.media<\/a>.<\/em><\/p>\n<p><em>Les r\u00e9sultats de The Rules of Attraction ont \u00e9t\u00e9 r\u00e9sum\u00e9s en six pr\u00e9sentations tr\u00e8s compl\u00e8tes. Dans les semaines \u00e0\u00a0 venir, nous vous proposerons les quatre pr\u00e9sentations suivantes.<br \/>\n<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les magazines sont le m\u00e9dia que inspire le plus. Ce n\u2019est pas nous qui l&rsquo;affirmons mais Verra Budimlija, Chief Strategy Officer de MEC \u00e0 Londres, sur le site Web de Magnetic, \u00e0 l\u2019occasion de la publication r\u00e9cente de l\u2019\u00e9tude \u00a0\u00bb The Rules of Attraction \u00ab\u00a0. Voyons ce que dit l&rsquo;\u00e9tude&#8230;<\/p>\n","protected":false},"author":1,"featured_media":901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1560],"class_list":["post-900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-magnetic-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les consommateurs continuent \u00e0 chercher de l\u2019inspiration dans le m\u00e9dia magazine - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-consommateurs-continuent-a-chercher-de-linspiration-dans-le-media-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les consommateurs continuent \u00e0 chercher de l\u2019inspiration dans le m\u00e9dia magazine - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Les magazines sont le m\u00e9dia que inspire le plus. Ce n\u2019est pas nous qui l&rsquo;affirmons mais Verra Budimlija, Chief Strategy Officer de MEC \u00e0 Londres, sur le site Web de Magnetic, \u00e0 l\u2019occasion de la publication r\u00e9cente de l\u2019\u00e9tude \u00a0\u00bb The Rules of Attraction \u00ab\u00a0. 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