{"id":896,"date":"2015-04-29T09:56:21","date_gmt":"2015-04-29T08:56:21","guid":{"rendered":"http:\/\/www.magazinemedia.be\/les-dos-en-les-donts-de-la-publicite-sur-tablette\/"},"modified":"2015-07-10T17:04:33","modified_gmt":"2015-07-10T16:04:33","slug":"les-dos-en-les-donts-de-la-publicite-sur-tablette","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-dos-en-les-donts-de-la-publicite-sur-tablette\/","title":{"rendered":"Les do\u2019s en les don\u2019ts de la publicit\u00e9 sur tablette"},"content":{"rendered":"<p>Au Canada, nos coll\u00e8gues ont organis\u00e9 un webinar sur le th\u00e8me de la publicit\u00e9 dans les \u00e9ditions digitales. D\u00e9couvrez leurs tuyaux pour une publicit\u00e9 de qualit\u00e9 sur tablette.<\/p>\n<p class=\"Default\"><b>D&rsquo;abord, relevons ceci\u00a0<\/b>: les taux de clic des publicit\u00e9s num\u00e9riques sont extr\u00eamement limit\u00e9s, c&rsquo;est bien connu. Des \u00e9tudes r\u00e9v\u00e8lent toutefois qu&rsquo;il existe une diff\u00e9rence essentielle entre les tablettes et les plus petits \u00e9crans, ansi qu&rsquo;entre les applis et le Web\u00a0:<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-1_4.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3304\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-1_4.png\" alt=\"Grafiek\" width=\"480\" height=\"323\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-1_4.png 480w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-1_4-300x202.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p><b>Comment r\u00e9aliser la meilleure publicit\u00e9 possible pour tablette\u00a0?<\/b> Qu&rsquo;elle est &lsquo;bonne&rsquo; signifie qu&rsquo;elle capte l&rsquo;attention, mais aussi qu&rsquo;elle engage et incite \u00e0 l&rsquo;action.<\/p>\n<p class=\"Default\">La premi\u00e8re r\u00e8gle g\u00e9n\u00e9rale semble plus qu&rsquo;\u00e9vidente, mais si les Canadiens la citent, ce n&rsquo;est pas pour rien\u00a0: cr\u00e9ez une annonce qui soit vraiment faite pour les tablettes. Id\u00e9alement, le design est interactif et clairement destin\u00e9 \u00e0 la tablette. Le graphique montre combien la diff\u00e9rence est grande entre des annonces statiques (r\u00e9pliques print) et interactives (digitales) lorsqu&rsquo;il s&rsquo;agit de passer \u00e0 l&rsquo;action.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-2_1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3306\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-2_1.png\" alt=\"Grafiek\" width=\"480\" height=\"347\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-2_1.png 480w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-2_1-300x217.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>DO\u00a0:<\/p>\n<ul>\n<li>Agrandissez le caract\u00e8re. Le body devrait \u00eatre 50 % plus grand qu&rsquo;en print.<\/li>\n<li>Cr\u00e9ez des strates interactives afin que le texte prenne vie.<\/li>\n<li>Utilisez des annonces soit faciles \u00e0 scroller (verticalement), soit multi-\u00e9crans (horizontalement).<\/li>\n<li>Int\u00e9grez des \u00e9l\u00e9ments clairs de call-to-action qui montrent que plus de contenu est disponible.<\/li>\n<\/ul>\n<p>DON&rsquo;T\u00a0:<\/p>\n<ul>\n<li>N&rsquo;utilisez pas les formats print standards.<\/li>\n<li>Ne fourrez pas trop dans une &lsquo;page&rsquo;.<\/li>\n<li>Ne vous limitez pas \u00e0 une seule &lsquo;page&rsquo; ou un seul \u00e9cran.<\/li>\n<li>Ne cr\u00e9ez pas de petits &#8217;boutons&rsquo; et n&rsquo;utilisez pas de labels ou d&rsquo;ic\u00f4nes \u00e9quivoques.<\/li>\n<\/ul>\n<p>Il est bien plus efficace d&rsquo;int\u00e9grer des boutons et des ic\u00f4nes largement connus et utilis\u00e9s, qui sont imm\u00e9diatement clairs pour tout le monde, comme dans l&rsquo;exemple suivant\u00a0:<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-3_0.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3307\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-3_0.png\" alt=\"Grafiek\" width=\"480\" height=\"64\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-3_0.png 480w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/04\/grafiek-3_0-300x40.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>Evitez aussi d&rsquo;utiliser des \u00e9l\u00e9ments de design qui ressemblent \u00e0 des boutons ou \u00e0 la navigation du site. Cela engendre de la frustration et de la confusion chez l&rsquo;utilisateur, car cliquer ne donne pas le r\u00e9sultat escompt\u00e9.<\/p>\n<p>Plus une annonce contient des \u00e9l\u00e9ments interactifs, plus l&rsquo;engagement du lecteur sera grand, comme le r\u00e9v\u00e8lent plusieurs \u00e9tudes (lire aussi <a href=\"http:\/\/www.magazinemedia.be\/fr\/academy\/topic\/pop\" target=\"_blank\">Academy\/Proof of Performance \u2013 chapitre 4<\/a>). Une utilisation innovante et pertinente des options interactives compte donc parmi les atouts les plus puissants. En g\u00e9n\u00e9ral, la vid\u00e9o retient l&rsquo;attention le plus longtemps et de plus, les possibilit\u00e9s sont l\u00e9gion et continuent toujours \u00e0 se d\u00e9velopper.<\/p>\n<p>D&rsquo;autres options strat\u00e9giques en vue de rendre une annonce sur tablette plus efficace sont\u00a0:<\/p>\n<ul>\n<li>le sponsoring d&rsquo;\u00e9ditions compl\u00e8tes ou le &lsquo;take-over&rsquo; d&rsquo;une \u00e9dition sp\u00e9ciale\u00a0;<\/li>\n<li>l&rsquo;utilisation de petits extras au niveau du contenu, tels que des recettes, des diaporamas ou vid\u00e9os &lsquo;comment faire&rsquo;, des listes (de courses) faciles \u00e0 partager, etc.\u00a0;<\/li>\n<li>un clic direct vers le Webshop (&lsquo;one-click shopping&rsquo;)\u00a0;<\/li>\n<li>le lancement automatique de diaporamas, de vid\u00e9os et d&rsquo;animations\u00a0;<\/li>\n<li>de l&rsquo;animation (pulsations, mouvements) sur les boutons et la navigation dans l&rsquo;annonce\u00a0;<\/li>\n<li>le partage de l&rsquo;annonce via les m\u00e9dias sociaux tout en mettant en exergue la &lsquo;shareability&rsquo; dans l&rsquo;annonce m\u00eame.<\/li>\n<\/ul>\n<p>Envie d&rsquo;en savoir encore plus\u00a0? Visionnez <a href=\"http:\/\/www.magazinescanada.ca\/advertising\/webinar-series\" target=\"_blank\">le webinar<\/a> et <a href=\"http:\/\/www.magazinescanada.ca\/uploads\/File\/AdServices\/Webinar\/AdWebinarDigitalEditions.pdf\" target=\"_blank\">la pr\u00e9sentation<\/a> sur Magazines Canada<\/p>\n","protected":false},"excerpt":{"rendered":"\n<p><span lang=\"FR-BE\">Dans les pays anglo-saxons, les \u00e9ditions num\u00e9riques des magazines cartonnent. Chez nous, leur \u00e9closion est un peu plus lente, mais ici aussi on pr\u00e9voit une forte croissance dans les ann\u00e9es \u00e0 venir. De ce fait, nous aimons tendre l\u2019oreille pour entendre ce que des experts exp\u00e9riment\u00e9s, au-del\u00e0 de nos fronti\u00e8res, ont \u00e0 dire \u00e0 ce sujet.<\/span><\/p>\n","protected":false},"author":1,"featured_media":897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1169],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-advertising-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les do\u2019s en les don\u2019ts de la publicit\u00e9 sur tablette - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les do\u2019s en les don\u2019ts de la publicit\u00e9 sur tablette - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Dans les pays anglo-saxons, les \u00e9ditions num\u00e9riques des magazines cartonnent. Chez nous, leur \u00e9closion est un peu plus lente, mais ici aussi on pr\u00e9voit une forte croissance dans les ann\u00e9es \u00e0 venir. De ce fait, nous aimons tendre l\u2019oreille pour entendre ce que des experts exp\u00e9riment\u00e9s, au-del\u00e0 de nos fronti\u00e8res, ont \u00e0 dire \u00e0 ce sujet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-29T08:56:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-10T16:04:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/grafiek%201_6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1011\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@nick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@nick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/\"},\"author\":{\"name\":\"@nick\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\"},\"headline\":\"Les do\u2019s en les don\u2019ts de la publicit\u00e9 sur tablette\",\"datePublished\":\"2015-04-29T08:56:21+00:00\",\"dateModified\":\"2015-07-10T16:04:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/\"},\"wordCount\":565,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"advertising\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/\",\"name\":\"Les do\u2019s en les don\u2019ts de la publicit\u00e9 sur tablette - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2015-04-29T08:56:21+00:00\",\"dateModified\":\"2015-07-10T16:04:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les do\u2019s en les don\u2019ts de la publicit\u00e9 sur tablette\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\",\"name\":\"@nick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les do\u2019s en les don\u2019ts de la publicit\u00e9 sur tablette - WE MEDIA Magazine Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/","og_locale":"fr_FR","og_type":"article","og_title":"Les do\u2019s en les don\u2019ts de la publicit\u00e9 sur tablette - WE MEDIA Magazine Media","og_description":"Dans les pays anglo-saxons, les \u00e9ditions num\u00e9riques des magazines cartonnent. Chez nous, leur \u00e9closion est un peu plus lente, mais ici aussi on pr\u00e9voit une forte croissance dans les ann\u00e9es \u00e0 venir. De ce fait, nous aimons tendre l\u2019oreille pour entendre ce que des experts exp\u00e9riment\u00e9s, au-del\u00e0 de nos fronti\u00e8res, ont \u00e0 dire \u00e0 ce sujet.","og_url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2015-04-29T08:56:21+00:00","article_modified_time":"2015-07-10T16:04:33+00:00","og_image":[{"width":1011,"height":680,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/grafiek 1_6.png","type":"image\/png"}],"author":"@nick","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@nick","Dur\u00e9e de lecture est.":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/"},"author":{"name":"@nick","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde"},"headline":"Les do\u2019s en les don\u2019ts de la publicit\u00e9 sur tablette","datePublished":"2015-04-29T08:56:21+00:00","dateModified":"2015-07-10T16:04:33+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/"},"wordCount":565,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["advertising"],"articleSection":["Research"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/","url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/","name":"Les do\u2019s en les don\u2019ts de la publicit\u00e9 sur tablette - WE MEDIA Magazine Media","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2015-04-29T08:56:21+00:00","dateModified":"2015-07-10T16:04:33+00:00","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-dos-en-donts-van-tablet-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/fr\/"},{"@type":"ListItem","position":2,"name":"Les do\u2019s en les don\u2019ts de la publicit\u00e9 sur tablette"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde","name":"@nick"}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/comments?post=896"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media\/897"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/categories?post=896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/tags?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}