{"id":840,"date":"2015-04-14T06:00:00","date_gmt":"2015-04-14T05:00:00","guid":{"rendered":"http:\/\/www.magazinemedia.be\/etude-cadres-et-dirigeants-dans-un-contexte-professionnel-aussi-les-magazines-sont-performants\/"},"modified":"2022-12-19T10:56:56","modified_gmt":"2022-12-19T09:56:56","slug":"etude-cadres-et-dirigeants-dans-un-contexte-professionnel-aussi-les-magazines-sont-performants","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/etude-cadres-et-dirigeants-dans-un-contexte-professionnel-aussi-les-magazines-sont-performants\/","title":{"rendered":"Etude Cadres et Dirigeants : dans un contexte professionnel aussi, les magazines sont performants"},"content":{"rendered":"

Fin mars, TNS Media a publi\u00e9 les r\u00e9sultats de l’\u00e9tude Cadres et Dirigeants bisannuelle. Celle-ci fournit \u00e0 nouveau une foison d’informations sur l’utilisation professionnelle des m\u00e9dias. Les magazines y enregistrent de tr\u00e8s bons scores.<\/p>\n

Ainsi, lors d’un jour moyen, 77 % des cadres se servent de magazines dans un contexte professionnel. Les magazines devancent ainsi la radio (41 %), la t\u00e9l\u00e9vision (46 %) et les journaux (76 %). Seuls les sites Web sont consult\u00e9s quotidiennement,\u00e0 des fins professionnelles, par un nombre encore plus important de r\u00e9pondants.<\/p>\n

78 % des personnes interrog\u00e9es estiment que les magazines sont ‘plut\u00f4t utiles’, voire ‘tr\u00e8s utiles’. Avec un tel score, il n’y a que la TV (91 %) et les journaux (81 %) qui font encore mieux. Les magazines sont alors appr\u00e9ci\u00e9s\/utilis\u00e9s pour suivre le march\u00e9, rester au courant des activit\u00e9s et des projets de la concurrence, obtenir des informations sur des biens ou des services pratiques et pour la publicit\u00e9. 36 % des r\u00e9pondants l’indiquent. Seul Internet obtient un score sup\u00e9rieur (46 %), ce qui peut para\u00eetre un peu bizarre. Lorsqu’on se penche sur les r\u00e9sultats sectoriels, ce sont surtout l’automobile, la finance, la gastronomie, la d\u00e9coration, la mode, le multim\u00e9dia et les voyages qui sortent du lot.<\/p>\n

Terminons par une jolie cerise sur le g\u00e2teau\u00a0: toujours dans un contexte professionnel, les magazines sont consult\u00e9s et consomm\u00e9s tout au long de la journ\u00e9e. M\u00eame entre 6 et 9 heures du matin, 10 % des r\u00e9pondants les lisent. Comme dans un contexte B2C, ici aussi on voit l’audience grimper le soir (dans ce cas apr\u00e8s 18 heures).<\/p>\n

Envie d’en lire plus ? Cliquez ICI<\/a>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"\n

Les magazines forment un m\u00e9dia essentiel dans un contexte professionnel. C\u2019est ce qui ressort\u00a0une nouvelle fois de l\u2019\u00e9dition la plus r\u00e9cente de l\u2019\u00e9tude Cadres et Dirigeants. Un exemple\u00a0? Chaque jour, 77% des cadres les consultent.<\/span><\/p>\n","protected":false},"author":1,"featured_media":841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"\nEtude Cadres et Dirigeants : dans un contexte professionnel aussi, les magazines sont performants - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/kaderledenstudie-magazines-scoren-een-professionele-context\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etude Cadres et Dirigeants : dans un contexte professionnel aussi, les magazines sont performants - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Les magazines forment un m\u00e9dia essentiel dans un contexte professionnel. 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