{"id":7830,"date":"2016-04-15T13:27:38","date_gmt":"2016-04-15T12:27:38","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=7830"},"modified":"2016-04-28T11:35:10","modified_gmt":"2016-04-28T10:35:10","slug":"le-papier-plus-sexy-le-print-est-toujours-hot","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-papier-plus-sexy-le-print-est-toujours-hot\/","title":{"rendered":"Le papier\u2026 plus sexy ? Le print est toujours hot"},"content":{"rendered":"<p>Des professionnels du monde de l\u2019\u00e9dition, du marketing et de la conception digitale r\u00e9p\u00e8tent \u00e0 qui veut l&rsquo;entendre que le print n\u2019est plus de ce temps. Avec cette conviction, ils se tirent\u00a0une balle dans le pied, car des \u00e9tudes sur l\u2019utilisation m\u00e9dia r\u00e9v\u00e8lent qu\u2019aujourd\u2019hui encore, le print permet de gagner pas mal d\u2019argent. Une \u00e9tude n\u00e9erlandaise r\u00e9cente (Media:Tijd 2015*) d\u00e9montre que la lecture se fait effectivement toujours avant tout sur papier.<\/p>\n<p>Le N\u00e9erlandais investit dans les m\u00e9dias 8 heures et 33 minutes par jour en moyenne :<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/04\/tijdbesteding-aan-media.png\"><img decoding=\"async\" class=\"alignnone wp-image-7831\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/04\/tijdbesteding-aan-media-1024x730.png\" alt=\"grafiek tijdbesteding aan media\" width=\"598\" height=\"426\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/04\/tijdbesteding-aan-media-1024x730.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/04\/tijdbesteding-aan-media-300x214.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/04\/tijdbesteding-aan-media.png 1108w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/p>\n<p>Ce chiffre inclut le temps m\u00e9dia combin\u00e9 avec d\u2019autres occupations, comme la conduite automobile, le travail ou une autre utilisation m\u00e9dia. Voici quelques conclusions notables tir\u00e9es de l\u2019\u00e9tude\u00a0:<\/p>\n<ul>\n<li>L\u2019activit\u00e9 favorite est toujours la vision lin\u00e9aire sur \u00e9cran de t\u00e9l\u00e9vision.<\/li>\n<li>C\u00f4t\u00e9 \u00e9coute, on investit le plus de temps dans l\u2019\u00e9coute radio via un appareil radio, m\u00eame si l\u2019\u00e9coute audio via Internet est en plein essor.<\/li>\n<li>M\u00eame si la lecture digitale est en train de gagner du terrain, surtout chez les hommes et les gens ayant b\u00e9n\u00e9fici\u00e9 d\u2019une formation de niveau sup\u00e9rieur, ainsi qu\u2019au sein de la cat\u00e9gorie des 20 \u00e0 49 ans, la plupart des gens lisent principalement sur papier.<\/li>\n<li>Les jeunes sont en t\u00eate en communication et gaming.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/04\/mediatijd-per-drager.png\"><img decoding=\"async\" class=\"alignnone wp-image-7832\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/04\/mediatijd-per-drager.png\" alt=\"grafiek mediatijd per drager\" width=\"561\" height=\"437\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/04\/mediatijd-per-drager.png 774w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/04\/mediatijd-per-drager-300x234.png 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/a><\/p>\n<p>En 2015, la dur\u00e9e de lecture journali\u00e8re moyenne s\u2019\u00e9levait \u00e0 pr\u00e8s de trois quarts d\u2019heure\u00a0: 43 minutes pour \u00eatre pr\u00e9cis. Pendant la semaine, cette moyenne diminue d\u2019une minute, tandis que durant le week-end, elle augmente d\u2019une minute. Le journal est tr\u00e8s lu le matin et le livre le soir. D\u2019autres formes de lecture sont r\u00e9parties sur la journ\u00e9e de mani\u00e8re plus \u00e9gale.<\/p>\n<p>La lecture peut aussi \u00eatre scind\u00e9e selon la forme du m\u00e9dia : soit\u00a0sur papier et par voie num\u00e9rique. La lecture digitale comprend par exemple la lecture d\u2019un magazine sur tablette ou celle d\u2019une appli d\u2019information sur un smartphone. Lors d\u2019une journ\u00e9e moyenne, la part des r\u00e9pondants lisant sur papier s\u2019\u00e9l\u00e8ve \u00e0 39 %, contre 20 % pour ceux qui s\u2019adonnent \u00e0 la lecture num\u00e9rique. Les hommes, les r\u00e9pondants ayant b\u00e9n\u00e9fici\u00e9 d\u2019une formation de niveau sup\u00e9rieur et ceux dans la cat\u00e9gorie des 20 \u00e0 49 ans sont surrepr\u00e9sent\u00e9s dans la lecture num\u00e9rique par rapport \u00e0 la lecture sur papier.<\/p>\n<p>Source\u00a0: Print Pakt, <a href=\"http:\/\/www.mediatijd.nl\/\" target=\"_blank\">Media:Tijd<\/a> (seulement en n\u00e9erlandais)<\/p>\n<p><span style=\"font-size: 12px;\">* <em>Media:Tijd est le fruit d\u2019une collaboration entre Nationaal Luister Onderzoek (NLO), Nationaal Onderzoek Multimedia (NOM), Stichting KijkOnderzoek (SKO), Buitenreclame-onderzoek (BRO) et Sociaal en Cultureel Planbureau (SCP) et dresse la carte de la consommation, des activit\u00e9s, des supports et des contenus m\u00e9dia.<\/em><\/span><\/p>\n<p><span style=\"font-size: 12px;\"><em>Dans le cadre de Media:Tijd 2015, 2.904 r\u00e9pondants ont tenu un journal pendant quatre jours, voire plus, sur leur emploi du temps. 596 d\u2019entre eux ont \u00e9t\u00e9 recontact\u00e9s. Les enregistrements dans le journal avaient lieu dans des espaces-temps de 10 minutes, au cours desquels les r\u00e9pondants consignaient leurs activit\u00e9s d&rsquo;au moins 5 minutes.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des professionnels du monde de l\u2019\u00e9dition, du marketing et de la conception digitale r\u00e9p\u00e8tent \u00e0 qui veut l&rsquo;entendre que le print n\u2019est plus de ce temps. Avec cette conviction, ils se tirent\u00a0une balle dans le pied, car des \u00e9tudes sur l\u2019utilisation m\u00e9dia r\u00e9v\u00e8lent qu\u2019aujourd\u2019hui encore, le print permet de gagner&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1022],"class_list":["post-7830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-concours"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le print est hot !<\/title>\n<meta name=\"description\" content=\"Print est hot ! 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