{"id":730,"date":"2015-02-17T20:32:39","date_gmt":"2015-02-17T19:32:39","guid":{"rendered":"http:\/\/www.magazinemedia.be\/les-annonces-auto-au-mieux-dans-les-magazines\/"},"modified":"2022-12-19T10:56:56","modified_gmt":"2022-12-19T09:56:56","slug":"les-annonces-auto-au-mieux-dans-les-magazines","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-annonces-auto-au-mieux-dans-les-magazines\/","title":{"rendered":"Les annonces auto au mieux dans les magazines"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"MsoNormal\"><span lang=\"FR-BE\">Les annonces magazine sont cr\u00e9dibles et informatives. Compar\u00e9es aux publicit\u00e9s dans d&rsquo;autres m\u00e9dias, elles suscitent le plus de confiance et le moins d&rsquo;irritation. C&rsquo;est ce qui ressort d&rsquo;une \u00e9tude r\u00e9cente sur le secteur automobile en Belgique. Selon le consommateur belge, les magazines constituent m\u00eame la source d&rsquo;information la plus objective au sujet des voitures. Pour ce secteur, ils continuent donc \u00e0 jouer un r\u00f4le essentiel.<\/span><\/p>\n<p class=\"MsoNormal\"><!--break--><\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/Picture3.jpg\" alt=\"\" width=\"480\" height=\"352\" \/><\/p>\n<p class=\"MsoNormal\"><span lang=\"FR-BE\">Dans le cadre de l&rsquo;\u00e9tude, men\u00e9e \u00e0\u00a0 la demande de Newspaperswork (Newsworks), 2.510 Belges ont \u00e9t\u00e9 interrog\u00e9s sur la mobilit\u00e9, les marques automobiles et les m\u00e9dias. Plus de trois quarts des r\u00e9pondants pensent ne pas pouvoir se passer de leur voiture et pr\u00e8s de la moiti\u00e9 (44 %) a indiqu\u00e9 vouloir se procurer un nouveau v\u00e9hicule end\u00e9ans les trois ans. Les marques automobiles les plus pris\u00e9es des Belges sont Audi et Volkswagen.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"FR-BE\">Pour cette \u00e9tude, les consommateurs ont \u00e9t\u00e9 interrog\u00e9s en long et en large sur les sources d&rsquo;information qui entrent en jeu quand ils partent en qu\u00eate d&rsquo;un nouveau v\u00e9hicule. Dans de nombreux cas, les magazines figurent en premi\u00e8re position. Ainsi, le consommateur belge estime que les magazines s&rsquo;adressent le plus aux leaders d&rsquo;opinion et qu&rsquo;en tant que source d&rsquo;information ils sont le plus objectifs. <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"FR-BE\">Pour certains aspects, le showroom et les sites Web des marques jouent un r\u00f4le important, par exemple lorsqu&rsquo;il s&rsquo;agit d&rsquo;inciter \u00e0 visiter le point de vente et d&rsquo;inviter \u00e0 parler de voitures. L\u00e0\u00a0 aussi, les magazines s&rsquo;imposent d&rsquo;ailleurs toujours comme m\u00e9dia public num\u00e9ro un. Les journaux et les magazines sont aussi les m\u00e9dias avec lesquels le consommateur automobile s&rsquo;identifie le plus (\u00a0\u00bb c&rsquo;est proche de moi \u00ab\u00a0). <\/span><\/p>\n<p class=\"MsoNormal\">D\u00e9couvrez la pr\u00e9sentation avec tous les r\u00e9sultats de l&rsquo;\u00e9tude ici :<\/p>\n<p><iframe src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/44799984\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"> <\/iframe><\/p>\n<div><strong> <a title=\"Belgen, mobiliteit en media\" href=\"\/\/www.slideshare.net\/magazinemediaBE\/autostudie\" target=\"_blank\" rel=\"noopener\">Belgen, mobiliteit en media<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/magazinemediaBE\" target=\"_blank\" rel=\"noopener\">magazinemediaBE<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Les annonces magazine sont cr\u00e9dibles et informatives. Compar\u00e9es aux publicit\u00e9s dans d&rsquo;autres m\u00e9dias, elles suscitent le plus de confiance et le moins d&rsquo;irritation. C&rsquo;est ce qui ressort d&rsquo;une \u00e9tude r\u00e9cente sur le secteur automobile en Belgique. Selon le consommateur belge, les magazines constituent m\u00eame la source d&rsquo;information la plus&#8230;<\/p>\n","protected":false},"author":1,"featured_media":731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les annonces auto au mieux dans les magazines - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les annonces auto au mieux dans les magazines - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Les annonces magazine sont cr\u00e9dibles et informatives. Compar\u00e9es aux publicit\u00e9s dans d&rsquo;autres m\u00e9dias, elles suscitent le plus de confiance et le moins d&rsquo;irritation. C&rsquo;est ce qui ressort d&rsquo;une \u00e9tude r\u00e9cente sur le secteur automobile en Belgique. Selon le consommateur belge, les magazines constituent m\u00eame la source d&rsquo;information la plus...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-17T19:32:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T09:56:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"853\" \/>\n\t<meta property=\"og:image:height\" content=\"632\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@nick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@nick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/\"},\"author\":{\"name\":\"@nick\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\"},\"headline\":\"Les annonces auto au mieux dans les magazines\",\"datePublished\":\"2015-02-17T19:32:39+00:00\",\"dateModified\":\"2022-12-19T09:56:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/\"},\"wordCount\":333,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/\",\"name\":\"Les annonces auto au mieux dans les magazines - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2015-02-17T19:32:39+00:00\",\"dateModified\":\"2022-12-19T09:56:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les annonces auto au mieux dans les magazines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\",\"name\":\"@nick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les annonces auto au mieux dans les magazines - WE MEDIA Magazine Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/","og_locale":"fr_FR","og_type":"article","og_title":"Les annonces auto au mieux dans les magazines - WE MEDIA Magazine Media","og_description":"&nbsp; Les annonces magazine sont cr\u00e9dibles et informatives. Compar\u00e9es aux publicit\u00e9s dans d&rsquo;autres m\u00e9dias, elles suscitent le plus de confiance et le moins d&rsquo;irritation. C&rsquo;est ce qui ressort d&rsquo;une \u00e9tude r\u00e9cente sur le secteur automobile en Belgique. Selon le consommateur belge, les magazines constituent m\u00eame la source d&rsquo;information la plus...","og_url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2015-02-17T19:32:39+00:00","article_modified_time":"2022-12-19T09:56:56+00:00","og_image":[{"width":853,"height":632,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/thumbnail.png","type":"image\/png"}],"author":"@nick","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@nick","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/"},"author":{"name":"@nick","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde"},"headline":"Les annonces auto au mieux dans les magazines","datePublished":"2015-02-17T19:32:39+00:00","dateModified":"2022-12-19T09:56:56+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/"},"wordCount":333,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"articleSection":["Research"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/","url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/","name":"Les annonces auto au mieux dans les magazines - WE MEDIA Magazine Media","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2015-02-17T19:32:39+00:00","dateModified":"2022-12-19T09:56:56+00:00","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/auto-advertenties-staan-het-best-magazines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/fr\/"},{"@type":"ListItem","position":2,"name":"Les annonces auto au mieux dans les magazines"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde","name":"@nick"}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/comments?post=730"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media\/731"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media?parent=730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/categories?post=730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/tags?post=730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}