{"id":7127,"date":"2016-02-25T08:17:12","date_gmt":"2016-02-25T07:17:12","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=7127"},"modified":"2016-02-25T09:36:48","modified_gmt":"2016-02-25T08:36:48","slug":"comment-une-journee-media-se-presente-t-elle-aujourdhui","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/comment-une-journee-media-se-presente-t-elle-aujourdhui\/","title":{"rendered":"Comment une \u2018journ\u00e9e m\u00e9dia\u2019 se pr\u00e9sente-t-elle aujourd\u2019hui ?"},"content":{"rendered":"

En se basant sur TouchPoints*, un outil de planification multim\u00e9dia, on a distill\u00e9 l\u2019infographie suivante au Royaume-Uni. Celle-ci donne une belle image du comportement m\u00e9dia complexe d\u2019un consommateur contemporain.<\/p>\n

La diff\u00e9rence entre la population totale et les Millennials est mise davantage encore en exergue ici. Par exemple le fait que 24 % des Millennials lisent au moins une fois par mois un magazine via une appli\/un navigateur (vs. 16 % de la population adulte totale).<\/p>\n

Bonne lecture !<\/p>\n

\"Touchpoints<\/a><\/p>\n

La vid\u00e9o de cette infographie\u00a0ICI<\/a>.<\/p>\n

*TouchPoints est un planificateur de canaux multim\u00e9dia pour le secteur m\u00e9dia tout entier au Royaume-Uni. Il est r\u00e9alis\u00e9 en int\u00e9grant les mesures d\u2019audience par m\u00e9dia avec l\u2019\u00e9tude \u2018hub\u2019. Pour plus d\u2019infos, rendez-vous ici<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

En se basant sur TouchPoints*, un outil de planification multim\u00e9dia, on a distill\u00e9 l\u2019infographie suivante au Royaume-Uni. Celle-ci donne une belle image du comportement m\u00e9dia complexe d\u2019un consommateur contemporain. La diff\u00e9rence entre la population totale et les Millennials est mise davantage encore en exergue ici. Par exemple le fait que…<\/p>\n","protected":false},"author":2,"featured_media":6951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-7127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"\nComment une \u2018journ\u00e9e m\u00e9dia\u2019 se pr\u00e9sente-t-elle aujourd\u2019hui ? - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"TouchPoints*, un outil de planification multim\u00e9dia, on a distill\u00e9 l\u2019infographie suivante au Royaume-Uni\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/comment-une-journee-media-se-presente-t-elle-aujourdhui\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment une \u2018journ\u00e9e m\u00e9dia\u2019 se pr\u00e9sente-t-elle aujourd\u2019hui ? 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