{"id":694,"date":"2015-02-04T08:00:00","date_gmt":"2015-02-04T07:00:00","guid":{"rendered":"http:\/\/www.magazinemedia.be\/les-fans-des-medias-sociaux-raffolent-des-magazines\/"},"modified":"2022-12-19T10:56:56","modified_gmt":"2022-12-19T09:56:56","slug":"les-fans-des-medias-sociaux-raffolent-des-magazines","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-fans-des-medias-sociaux-raffolent-des-magazines\/","title":{"rendered":"Les fans des m\u00e9dias sociaux raffolent des magazines"},"content":{"rendered":"

A premi\u00e8re vue, cela peut sembler quelque peu surprenant, mais les consommateurs qui sont particuli\u00e8rement actifs sur les m\u00e9dias sociaux sont aussi de grands fans des magazines. C’est ce qui ressort des chiffres d’audience qu’a publi\u00e9s l’institut de mesure AudiPresse pour le march\u00e9 fran\u00e7ais.<\/p>\n

\"\"L’examen des chiffres de nos voisins hexagonaux nous livre quelques enseignements marquants. Il appara\u00eet ainsi que les grands fans de nouvelles technologies sont aussi des lecteurs magazine assidus\u00a0: par exemple, qui dispose d’une tablette lit en moyenne 6,3 titres de presse (tandis que la moyenne g\u00e9n\u00e9rale est de 6). Les r\u00e9pondants fortement actifs sur les r\u00e9seaux sociaux enregistrent des scores encore plus \u00e9lev\u00e9s\u00a0: de 6,8 pour les adeptes de Twitter \u00e0 7,3 pour les utilisateurs Google+\u00a0! Les fans de Facebook, quant \u00e0 eux, s’en tiennent \u00e0 la moyenne.<\/p>\n

Ces r\u00e9sultats remarquables proviennent donc de l’\u00e9tude d’audience presse men\u00e9e en France par AudiPresse. Du 1er<\/sup> juillet 2013 au 30 juin 2014, 35.000 r\u00e9pondants (15+) ont \u00e9t\u00e9 interrog\u00e9s. Ils ont \u00e9t\u00e9 sond\u00e9s sur leur comportement de lecture de quotidiens et de magazines, tant sur papier qu’en version PDF.<\/p>\n

En g\u00e9n\u00e9ral, l’\u00e9tude r\u00e9v\u00e8le d’ailleurs des chiffres impressionnants\u00a0: 49,7 millions de Fran\u00e7ais lisent tous les mois un magazine et\/ou un quotidien. Cela revient \u00e0 quelque 97 % de la population 15+. La presse reste donc un m\u00e9dia particuli\u00e8rement solide chez nos voisins hexagonaux. Et que penser de ce chiffre encore plus inou\u00ef\u00a0: 49 % (soit 1 Fran\u00e7ais sur 2) lit tous les jours un magazine\u00a0!<\/p>\n

\"\"<\/p>\n

Pour terminer, ajoutons encore ceci\u00a0: les titres de presse hors magazines TV se lisent principalement chez soi (69 %). Quand on s’y adonne \u00e0 l’ext\u00e9rieur, cela se passe au travail (11 %), dans les transports en commun (6,3 %), chez des parents ou des amis (6,2 %) ou dans une salle d’attente (5,2 %). Pour des raisons \u00e9videntes, les magazines TV sont lus principalement chez soi (94%).<\/p>\n

Plus d’info? Cliquez ici<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A premi\u00e8re vue, cela peut sembler quelque peu surprenant, mais les consommateurs qui sont particuli\u00e8rement actifs sur les m\u00e9dias sociaux sont aussi de grands fans des magazines. C’est ce qui ressort des chiffres d’audience qu’a publi\u00e9s l’institut de mesure AudiPresse pour le march\u00e9 fran\u00e7ais. L’examen des chiffres de nos voisins…<\/p>\n","protected":false},"author":1,"featured_media":695,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[338],"class_list":["post-694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-magazines-fr"],"acf":[],"yoast_head":"\nLes fans des m\u00e9dias sociaux raffolent des magazines - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/fans-van-social-media-zijn-gek-op-magazines\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les fans des m\u00e9dias sociaux raffolent des magazines - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"A premi\u00e8re vue, cela peut sembler quelque peu surprenant, mais les consommateurs qui sont particuli\u00e8rement actifs sur les m\u00e9dias sociaux sont aussi de grands fans des magazines. 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