{"id":6666,"date":"2016-01-20T14:22:23","date_gmt":"2016-01-20T13:22:23","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=6666"},"modified":"2016-01-20T14:44:25","modified_gmt":"2016-01-20T13:44:25","slug":"les-6-etudes-magazines-les-plus-frappantes-de-2015","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-6-etudes-magazines-les-plus-frappantes-de-2015\/","title":{"rendered":"Les 6 \u00e9tudes magazines les plus frappantes de 2015"},"content":{"rendered":"<p>2015 fut une belle ann\u00e9e pour les sp\u00e9cialistes du m\u00e9dia magazine. Bon nombre d\u2019\u00e9tudes ont mis en \u00e9vidence les forces du m\u00e9dia. Voici notre top 6\u00a0!<\/p>\n<p><strong>1. Print Campaign Analysis (Millward Brown)<\/strong><\/p>\n<p>Au Royaume-Uni, Millward Brown a pass\u00e9 au peigne fin plus de 1.000 \u00e9tudes d\u2019impact avant de conclure que sur des param\u00e8tres de persuasion comme la pr\u00e9f\u00e9rence de marque et l\u2019intention d\u2019achat le print obtient les meilleurs scores. Combin\u00e9 \u00e0 la TV et \u00e0 l\u2019on-line aussi, le print fait plus que sa part du travail.<\/p>\n<p>Lire plus <a href=\"http:\/\/www.magazinemedia.be\/fr\/des-etudes-dannonceurs-le-prouvent-la-publicite-print-augmente-le-plus-lintention-dachat\/\" target=\"_blank\">ICI<\/a>.<\/p>\n<p><strong>2. Moments that Matter (PPA\/Magnetic)<\/strong><\/p>\n<p>Notre pendant britannique PPA\/Magnetic a \u00e9tudi\u00e9 le lien entre les consommateurs et la consommation m\u00e9dia, et ce aupr\u00e8s de pas moins de 15.000 lecteurs magazine. \u2018Moments that matter\u2019 d\u00e9montre que les magazines se distinguent surtout dans la cr\u00e9ation de moments de \u2018r\u00e9compense agr\u00e9able\u2019 et d\u2019\u2018information utile\u2019 pour les consommateurs.<\/p>\n<p>Lire plus\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/consommer-du-contenu-magazine-augmente-notre-bien-etre-de-6\/\" target=\"_blank\">ICI<\/a>.<\/p>\n<p>D\u00e9couvrez les \u2018<a href=\"http:\/\/www.magazinemedia.be\/fr\/le-media-magazine-plus-attrayant-que-jamais-28-dinteraction-en-plus\/)\" target=\"_blank\">rules of attraction\u2019 <\/a>.<\/p>\n<p><strong>3. Pulsar 2.a (Space)<\/strong><\/p>\n<p>\u00a0\u00bb\u00a0La TV et les magazines sont peut-\u00eatre bien les m\u00e9dias publicitaires par excellence.\u00a0\u00a0\u00bb Telle est la conclusion remarquable \u00e0 laquelle est arriv\u00e9 Bernard Cools, Deputy General Manager de Space. Pour cela, il s\u2019est bas\u00e9 sur la nouvelle \u00e9tude maison Pulsar 2.a.<\/p>\n<p>Lire plus <a href=\"http:\/\/www.magazinemedia.be\/fr\/la-tv-et-les-magazines-sont-peut-etre-bien-les-medias-publicitaires-par-excellence\/\" target=\"_blank\">ICI<\/a>.<\/p>\n<p><strong>4. Q-factor (Cond\u00e9 Nast)<\/strong><\/p>\n<p>Il n\u2019y a pas que le nombre de consommateurs influenc\u00e9s par la publicit\u00e9 qui importe, mais aussi et surtout la fa\u00e7on dont ils le sont. Tel \u00e9tait le point de d\u00e9part d\u2019une \u00e9tude men\u00e9e par Cond\u00e9 Nast en Espagne. L\u2019\u00e9diteur magazine est parvenu \u00e0 d\u00e9gager le facteur Q, qui indique quelle est la qualit\u00e9 de l\u2019impact publicitaire.<\/p>\n<p>Lire plus\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/le-facteur-q-ou-la-qualite-de-limpact-publicitaire-mesuree\" target=\"_blank\">ICI<\/a>.<\/p>\n<p><strong>5. Magazines \u2013 Real Connections (Nielsen)<\/strong><\/p>\n<p>En introduisant des donn\u00e9es hebdomadaires en temps r\u00e9el concernant les contacts magazine dans des mod\u00e8les de mix m\u00e9dia, la v\u00e9ritable efficacit\u00e9 des magazines \u00e9merge. C\u2019est ce qu\u2019a d\u00e9montr\u00e9 Nielsen dans le cadre d\u2019une \u00e9tude \u00e9conom\u00e9trique en Australie.<\/p>\n<p>Lire plus <a href=\"http:\/\/www.magazinemedia.be\/fr\/de-mauvaises-donnees-perturbent-la-modelisation-du-mix-media-des-agences\" target=\"_blank\">ICI<\/a>.<\/p>\n<p>6. <strong>Belges, mobilit\u00e9 et m\u00e9dias (Newspapers Work\/NewsWorks)<\/strong><\/p>\n<p>Les annonces magazine sont cr\u00e9dibles et informatives\u00a0; elles suscitent le plus de confiance et le moins d\u2019irritation compar\u00e9es aux publicit\u00e9s dans d\u2019autres m\u00e9dias. C\u2019est ce qui est ressorti d\u2019une \u00e9tude sur le secteur automobile dans notre pays. Selon le consommateur belge, les magazines constituent m\u00eame la source d\u2019information la plus objective au sujet des voitures.<\/p>\n<p>Lire plus <a href=\"http:\/\/www.magazinemedia.be\/fr\/les-annonces-auto-au-mieux-dans-les-magazines\" target=\"_blank\">ICI<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2015 fut une belle ann\u00e9e pour les sp\u00e9cialistes du m\u00e9dia magazine. Bon nombre d\u2019\u00e9tudes ont mis en \u00e9vidence les forces du m\u00e9dia. Voici notre top 6\u00a0! 1. Print Campaign Analysis (Millward Brown) Au Royaume-Uni, Millward Brown a pass\u00e9 au peigne fin plus de 1.000 \u00e9tudes d\u2019impact avant de conclure que&#8230;<\/p>\n","protected":false},"author":3,"featured_media":6669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1408],"class_list":["post-6666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-research-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les 6 \u00e9tudes magazines les plus frappantes de 2015 - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-6-etudes-magazines-les-plus-frappantes-de-2015\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 6 \u00e9tudes magazines les plus frappantes de 2015 - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"2015 fut une belle ann\u00e9e pour les sp\u00e9cialistes du m\u00e9dia magazine. 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