{"id":6611,"date":"2016-01-12T09:29:53","date_gmt":"2016-01-12T08:29:53","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=6611"},"modified":"2016-01-28T15:54:28","modified_gmt":"2016-01-28T14:54:28","slug":"la-generation-z-aime-lire","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/la-generation-z-aime-lire\/","title":{"rendered":"La G\u00e9n\u00e9ration Z aime lire"},"content":{"rendered":"<p>Quelle influence l\u2019\u00e2ge a-t-il sur les habitudes, les id\u00e9es et le comportement\u00a0?* La diff\u00e9rence\u00a0entre les g\u00e9n\u00e9rations\u00a0d\u00e9pend fortement du sujet. Le rapport Global Generational Lifestyles de Nielsen permet de mieux cerner la question et r\u00e9v\u00e8le que la lecture est un des passe-temps favoris de la g\u00e9n\u00e9ration des 15 \u00e0 20 ans.<\/p>\n<p>Il s\u2019av\u00e8re une nouvelle fois que les valeurs fondamentales ne changent pas si vite. Les g\u00e9n\u00e9rations plus jeunes aussi estiment que le mariage, les enfants et la maison sont importants, m\u00eame si ce ne sont pas les plus grandes priorit\u00e9s. C\u2019est logique, vu leur \u00e2ge. Par contre, \u00e7a bouge \u00e9norm\u00e9ment au niveau de l\u2019attitude face au travail\u00a0: les Millenials estiment que le \u2018job-hopping\u2019 ne pose pas de probl\u00e8me et changent deux fois plus de boulot apr\u00e8s deux ans que les g\u00e9n\u00e9rations plus \u00e2g\u00e9es.<\/p>\n<p>En ce qui concerne les m\u00e9dias aussi, on note de grandes diff\u00e9rences entre les groupes d\u2019\u00e2ge. La t\u00e9l\u00e9vision reste le passe-temps favori toutes g\u00e9n\u00e9rations confondues, mais la lecture figure toujours parmi les activit\u00e9s de tout premier plan, m\u00eame chez les Millenials et\u00a0la G\u00e9n\u00e9ration Z. Cette derni\u00e8re, qui regroupe les jeunes de 15 \u00e0 20 ans, pr\u00e9f\u00e8re m\u00eame la lecture\u00a0\u00e0 la TV,\u00a0aux jeux en ligne et aux m\u00e9dias sociaux.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/01\/grafiek-1-top-spare-time-activities2.png\"><img decoding=\"async\" class=\"alignleft wp-image-6609\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/01\/grafiek-1-top-spare-time-activities2-300x190.png\" alt=\"grafiek 1 top spare time activities2\" width=\"414\" height=\"262\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/01\/grafiek-1-top-spare-time-activities2-300x190.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/01\/grafiek-1-top-spare-time-activities2-1024x648.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/01\/grafiek-1-top-spare-time-activities2.png 1089w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Lorsqu\u2019il s\u2019agit de sources d\u2019information, la t\u00e9l\u00e9vision et les moteurs de recherche sont toujours populaires. Si les g\u00e9n\u00e9rations plus \u00e2g\u00e9es ont une pr\u00e9f\u00e9rence marqu\u00e9e pour le print et la radio et les plus jeunes pour les sources num\u00e9riques, les moteurs de recherche sont populaires m\u00eame au sein du groupe des 65 ans et plus.<\/p>\n<p><em>* L\u2019\u00e9tude\u00a0: pour r\u00e9pondre \u00e0 cette question, Nielsen a interrog\u00e9 pas moins de 30.000 r\u00e9pondants en ligne dans 60 pays. La soci\u00e9t\u00e9 distingue cinq g\u00e9n\u00e9rations, dont les deux plus jeunes sont les fameux Millenials (21 \u00e0 34 ans) et la G\u00e9n\u00e9ration Z (15 \u00e0 20 ans). <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelle influence l\u2019\u00e2ge a-t-il sur les habitudes, les id\u00e9es et le comportement\u00a0?* La diff\u00e9rence\u00a0entre les g\u00e9n\u00e9rations\u00a0d\u00e9pend fortement du sujet. Le rapport Global Generational Lifestyles de Nielsen permet de mieux cerner la question et r\u00e9v\u00e8le que la lecture est un des passe-temps favoris de la g\u00e9n\u00e9ration des 15 \u00e0 20 ans&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":6602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1010,768],"class_list":["post-6611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-gen-z","tag-millenials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La G\u00e9n\u00e9ration Z aime lire - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"La lecture figure toujours parmi les activit\u00e9s de tout premier plan, m\u00eame chez les Millenials et la G\u00e9n\u00e9ration Z. 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