{"id":66,"date":"2014-03-06T10:15:36","date_gmt":"2014-03-06T09:15:36","guid":{"rendered":"http:\/\/www.magazinemedia.be\/que-dit-letude-pulsar-de-space-a-propos-des-magazines\/"},"modified":"2022-12-19T10:57:00","modified_gmt":"2022-12-19T09:57:00","slug":"que-dit-letude-pulsar-de-space-a-propos-des-magazines","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/que-dit-letude-pulsar-de-space-a-propos-des-magazines\/","title":{"rendered":"Que dit l\u2019\u00e9tude Pulsar de Space \u00e0 propos des magazines ?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h4>La grande \u00c3\u00a9tude de Space baptis\u00c3\u00a9e Pulsar d\u00c3\u00a9montre que les magazines tiennent la drag\u00c3\u00a9e haute aux autres m\u00c3\u00a9dias achet\u00c3\u00a9s, mais aussi aux m\u00c3\u00a9dias d\u00c3\u00a9tenus et conquis.<\/h4>\n<p>&nbsp;<\/p>\n<p>Voici les principales conclusions concernant les magazines, agr\u00c3\u00a9ment\u00c3\u00a9es des commentaires de Bernard Cools, directeur g\u00c3\u00a9n\u00c3\u00a9ral adjoint de Space.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>L\u00e2\u20ac&#x2122;\u00c3\u00a9tude Pulsar de Space est pour le moins ambitieuse. Elle s\u00e2\u20ac&#x2122;int\u00c3\u00a9resse non seulement aux marques, mais aussi \u00c3\u00a0 l\u00e2\u20ac&#x2122;utilisation strat\u00c3\u00a9gique des points de contact lors de la communication de ces derni\u00c3\u00a8res. Fait int\u00c3\u00a9ressant\u00a0: elle ne s\u00e2\u20ac&#x2122;est pas uniquement concentr\u00c3\u00a9e sur les m\u00c3\u00a9dias.<\/p>\n<p>Pour les m\u00c3\u00a9dias \u00e2\u20ac\u201c dont les magazines \u00e2\u20ac\u201c, cela permet de faire une comparaison avec d\u00e2\u20ac&#x2122;autres points de contact comme les brochures ou les \u00c3\u00a9v\u00c3\u00a8nements.<\/p>\n<p>Dans ce contexte global, il appara\u00c3\u00aet que les magazines poss\u00c3\u00a8dent les atouts n\u00c3\u00a9cessaires. \u00c2\u00ab\u00a0Tout d\u00e2\u20ac&#x2122;abord, ils invitent au r\u00c3\u00aave\u00a0\u00c2\u00bb, indique Bernard Cools. \u00c2\u00ab\u00a0Les magazines peuvent procurer des \u00c3\u00a9motions. Dans ce domaine, ils font aussi bien que la t\u00c3\u00a9l\u00c3\u00a9vision par exemple. Et ce, alors que l\u00e2\u20ac&#x2122;aspect \u00c3\u00a9motionnel est bien trop souvent consid\u00c3\u00a9r\u00c3\u00a9 comme un attribut propre aux m\u00c3\u00a9dias audiovisuels. L\u00e2\u20ac&#x2122;\u00c3\u00a9tude Engagement de Sanoma l\u00e2\u20ac&#x2122;avait d\u00c3\u00a9j\u00c3\u00a0 d\u00c3\u00a9montr\u00c3\u00a9.\u00a0\u00c2\u00bb<\/p>\n<p>\u00c2\u00ab\u00a0Une deuxi\u00c3\u00a8me caract\u00c3\u00a9ristique des magazines est qu\u00e2\u20ac&#x2122;ils sont tr\u00c3\u00a8s adapt\u00c3\u00a9s pour lancer des nouveaut\u00c3\u00a9s\u00a0\u00c2\u00bb, poursuit le directeur g\u00c3\u00a9n\u00c3\u00a9ral adjoint de Space. \u00c2\u00ab\u00a0Quand on regarde tous les m\u00c3\u00a9dias achet\u00c3\u00a9s, ils se trouvent au m\u00c3\u00aame niveau que la t\u00c3\u00a9l\u00c3\u00a9vision ou les affiches.\u00a0\u00c2\u00bb Le fait que les magazines inspirent y est certainement pour beaucoup.<\/p>\n<p>\u00c2\u00ab\u00a0Enfin, il y a le pouvoir du contenu de marque dans les magazines. Ce contenu est consid\u00c3\u00a9r\u00c3\u00a9 comme tr\u00c3\u00a8s cr\u00c3\u00a9dible et est ainsi en mesure de susciter un changement au niveau du comportement d\u00e2\u20ac&#x2122;achat. \u00c3\u2030tant donn\u00c3\u00a9 que les publicit\u00c3\u00a9s proprement dites se chargent d\u00c3\u00a9j\u00c3\u00a0 de s\u00c3\u00a9duire le consommateur, c\u00e2\u20ac&#x2122;est le compl\u00c3\u00a9ment id\u00c3\u00a9al.\u00a0\u00c2\u00bb<\/p>\n<p>Voici un bon example de Flair.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/venus_visual_1.png\" alt=\"venus branded content flair\" width=\"448\" height=\"317\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/31978109\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> La grande \u00e9tude de Space baptis\u00e9e Pulsar d\u00e9montre que les magazines tiennent la drag\u00e9e haute aux autres m\u00e9dias achet\u00e9s, mais aussi aux m\u00e9dias d\u00e9tenus et conquis. <\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[702],"class_list":["post-66","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-research-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Que dit l\u2019\u00e9tude Pulsar de Space \u00e0 propos des magazines ? - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/wat-zegt-de-pulsar-studie-van-space-over-magazines\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que dit l\u2019\u00e9tude Pulsar de Space \u00e0 propos des magazines ? - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"La grande \u00e9tude de Space baptis\u00e9e Pulsar d\u00e9montre que les magazines tiennent la drag\u00e9e haute aux autres m\u00e9dias achet\u00e9s, mais aussi aux m\u00e9dias d\u00e9tenus et conquis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/wat-zegt-de-pulsar-studie-van-space-over-magazines\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-06T09:15:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T09:57:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/slide-1-638_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"638\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@nick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@nick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/wat-zegt-de-pulsar-studie-van-space-over-magazines\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/wat-zegt-de-pulsar-studie-van-space-over-magazines\/\"},\"author\":{\"name\":\"@nick\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\"},\"headline\":\"Que dit l\u2019\u00e9tude Pulsar de Space \u00e0 propos des magazines ?\",\"datePublished\":\"2014-03-06T09:15:36+00:00\",\"dateModified\":\"2022-12-19T09:57:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/wat-zegt-de-pulsar-studie-van-space-over-magazines\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"research\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/wat-zegt-de-pulsar-studie-van-space-over-magazines\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/wat-zegt-de-pulsar-studie-van-space-over-magazines\/\",\"name\":\"Que dit l\u2019\u00e9tude Pulsar de Space \u00e0 propos des magazines ? 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