{"id":638,"date":"2015-01-14T08:30:00","date_gmt":"2015-01-14T07:30:00","guid":{"rendered":"http:\/\/www.magazinemedia.be\/les-sites-de-contenu-belges-augmentent-la-valeur-des-marques\/"},"modified":"2022-12-19T10:56:57","modified_gmt":"2022-12-19T09:56:57","slug":"les-sites-de-contenu-belges-augmentent-la-valeur-des-marques","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-sites-de-contenu-belges-augmentent-la-valeur-des-marques\/","title":{"rendered":"Les sites de contenu belges augmentent la valeur des marques"},"content":{"rendered":"<p>OPPA a \u00e9tabli une synth\u00e8se des \u00e9tudes d&rsquo;impact des marques qui ont \u00e9t\u00e9 r\u00e9alis\u00e9es entre le 1er\u00a0janvier et le 31 d\u00e9cembre 2013.Au total les membres d&rsquo; OPPA ont mesur\u00e9 148 annonces online\u00a0li\u00e9es \u00e0 144 campagnes. Il s&rsquo;agit de 74 marques issues principalement des secteurs FMCG,\u00a0banques et assurances, vente au d\u00e9tail et t\u00e9l\u00e9com.\u00a0Les r\u00e9sultats confirment la puissance des sites de contenu premium : un environnement de contenu\u00a0de qualit\u00e9 aide \u00e0 augmenter la cr\u00e9dibilit\u00e9 et la confiance du consommateur vis\u00e2\u0080\u0090\u00e0\u00a0\u00e2\u0080\u0090vis d&rsquo;une marque :<\/p>\n<ul>\n<li>47 % trouvent que les annonces\u00a0sur des sites de contenu premium\u00a0sont cr\u00e9dibles<\/li>\n<li>55 % trouvent que ces annonces\u00a0sont positives<\/li>\n<li>28% d\u00e9clarent qu&rsquo;ils testeront\u00a0effectivement le produit mis en\u00a0avant<\/li>\n<li>17 % discuteront avec d&rsquo;autres de\u00a0la marque pr\u00e9sent\u00e9e<\/li>\n<\/ul>\n<p>Les conclusions correspondent \u00e0 des \u00e9tudes r\u00e9alis\u00e9es ant\u00e9rieurement par OPPA. &lsquo;\u00ab In Content We\u00a0Trust &lsquo;\u00bb a d\u00e9montr\u00e9 que la confiance dans des sites de contenu original est tr\u00e8s \u00e9lev\u00e9e, et qu&rsquo;amener\u00a0du contenu par des professionnels joue un r\u00f4le d\u00e9cisif. Le &lsquo;\u00ab Brand Buzz Survey &lsquo;\u00bb de 2012 a d\u00e9montr\u00e9\u00a0que des annonces plac\u00e9es au sein d&rsquo;un contenu de qualit\u00e9 incitent \u00e0 parler d&rsquo;une marque ou d&rsquo;un\u00a0produit.<\/p>\n<p>Source: OPPA (<a href=\"http:\/\/theppress.be\/oppa\/fr\/Accueil-148\/\" target=\"_blank\" rel=\"noopener\">website<\/a>)<\/p>\n<p><img decoding=\"async\" class=\"media-image\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/tabel_1.png\" alt=\"\" width=\"480\" height=\"321\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OPPA a \u00e9tabli une synth\u00e8se des \u00e9tudes d&rsquo;impact des marques qui ont \u00e9t\u00e9 r\u00e9alis\u00e9es entre le 1er\u00a0janvier et le 31 d\u00e9cembre 2013.Au total les membres d&rsquo; OPPA ont mesur\u00e9 148 annonces online\u00a0li\u00e9es \u00e0 144 campagnes. Il s&rsquo;agit de 74 marques issues principalement des secteurs FMCG,\u00a0banques et assurances, vente au d\u00e9tail&#8230;<\/p>\n","protected":false},"author":1,"featured_media":639,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les sites de contenu belges augmentent la valeur des marques - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-sites-de-contenu-belges-augmentent-la-valeur-des-marques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les sites de contenu belges augmentent la valeur des marques - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"OPPA a \u00e9tabli une synth\u00e8se des \u00e9tudes d&rsquo;impact des marques qui ont \u00e9t\u00e9 r\u00e9alis\u00e9es entre le 1er\u00a0janvier et le 31 d\u00e9cembre 2013.Au total les membres d&rsquo; OPPA ont mesur\u00e9 148 annonces online\u00a0li\u00e9es \u00e0 144 campagnes. 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