{"id":6210,"date":"2015-12-09T15:07:14","date_gmt":"2015-12-09T14:07:14","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=6210"},"modified":"2015-12-14T10:57:57","modified_gmt":"2015-12-14T09:57:57","slug":"trouve-le-meilleur-environnement-digital-pour-votre-publicite","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/trouve-le-meilleur-environnement-digital-pour-votre-publicite\/","title":{"rendered":"Trouv\u00e9 : le meilleur environnement digital pour votre publicit\u00e9"},"content":{"rendered":"<p>Compar\u00e9 \u00e0 d\u2019autres sites, les consommateurs appr\u00e9cient plus et ont plus confiance en les sites proposant du contenu de qualit\u00e9. Leur exp\u00e9rience publicitaire sur ces sites est plus positive et les publicit\u00e9s les irritent moins. Du coup, ils visitent souvent des sites suite \u00e0 des publicit\u00e9s digitales et ils recommandent des marques \u00e0 leurs connaissances. Nous vous en livrons\u00a0la preuve par 6.<\/p>\n<p>Nous l\u2019avons d\u00e9j\u00e0 \u00e9crit \u00e0 plusieurs reprises sur\u00a0<a href=\"http:\/\/www.magazinemedia.be\" target=\"_blank\">magazinemedia.be<\/a>\u00a0: les sites qui proposent des contenus r\u00e9dactionnels sont per\u00e7us diff\u00e9remment d\u2019autres sites Web et r\u00e9seaux sociaux. Des \u00e9tudes provenant de divers pays europ\u00e9ens d\u00e9montrent que l\u2019environnement qualitatif de sites m\u00e9dia (aussi appel\u00e9s \u2018editorial websites\u2019) constitue le meilleur cadre pour des campagnes num\u00e9riques.<\/p>\n<p><span style=\"line-height: 1.5;\">Nos coll\u00e8gues canadiens font une nouvelle fois le point sur les preuves en la mati\u00e8re dans leur <\/span><a style=\"line-height: 1.5;\" href=\"http:\/\/www.magazinescanada.ca\/digital_news\/pub:3438\/2015-Digital-Magazine-Media-Fact-Book-Now-Availabl#.VmWp0dIvdpQ\" target=\"_blank\">Digital Media Factbook 2015<\/a><span style=\"line-height: 1.5;\">:<\/span><\/p>\n<ol>\n<li>L\u2019environnement a clairement une influence sur la perception des marques qui font l\u2019objet de publicit\u00e9s\u00a0: plus il est per\u00e7u comme positif, plus les marques seront vues sous une lumi\u00e8re positive.\u00a0<em>Source\u00a0:<\/em>\u00a0<em>Digital Editorial Media, VDZ, Allemagne, 2015<\/em><\/li>\n<\/ol>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-1.png\"><img decoding=\"async\" class=\"alignnone wp-image-6206\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-1-1024x543.png\" alt=\"Editorial Websites\" width=\"600\" height=\"318\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-1-1024x543.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-1-300x159.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-1.png 1267w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>2.\u00a0Les campagnes sur les sites magazines obtiennent plus d\u2019attention des visiteurs.\u00a0<span style=\"line-height: 1.5;\">Leur appr\u00e9ciation est aussi plus grande.\u00a0<\/span><em>Source\u00a0: PwC en Ari, Magazine Website Usage &amp; Perception, Espagne, 2014<\/em> <a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-2.png\"><img decoding=\"async\" class=\"alignnone wp-image-6201\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-2-1024x404.png\" alt=\"Attention to advertising on media websites\" width=\"700\" height=\"276\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-2-1024x404.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-2-300x118.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-2.png 1360w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>3. La confiance en une marque magazine se r\u00e9percute facilement sur le site Web et les applis de la m\u00eame enseigne. Les consommateurs les voient comme une extension naturelle de la marque.\u00a0<em>Source\u00a0: SPM, L\u2019efficacit\u00e9 Print + Web, France, 2011<\/em><br \/>\n<a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-3.png\"><img decoding=\"async\" class=\"alignnone wp-image-6202\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-3.png\" alt=\"Media websites - trus\" width=\"500\" height=\"279\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-3.png 982w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-3-300x167.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>4. Les campagnes sur les sites Web magazines sont moins irritantes (\u00e0 l\u2019image des magazines papier). Les magazines, quelle que soit leur forme physique, offrent un biotope naturel \u00e0 la publicit\u00e9. Les utilisateurs s\u2019attendent \u00e0 trouver des annonces dans les magazines et estiment m\u00eame qu\u2019elles forment un \u00e9l\u00e9ment essentiel du contenu.\u00a0<em><span style=\"line-height: 1.5;\">Source\u00a0: PwC et Ari, Magazine Website Usage &amp; Perception, Espagne, 2014<\/span><\/em><a style=\"line-height: 1.5;\" href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-4.png\"><img decoding=\"async\" class=\"alignnone wp-image-6203\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-4.png\" alt=\"advertising annoyance media websites\" width=\"500\" height=\"309\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-4.png 921w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-4-300x185.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><span style=\"line-height: 1.5;\">\u00a0<\/span><\/p>\n<p>5. Les sites Web magazines poussent \u00e0 l\u2019action, par exemple \u00e0 visiter des sites Web de marques apr\u00e8s avoir vu de la publicit\u00e9, \u00e0 recommander des marques (53 %), ou encore \u00e0 acheter des produits (51 %).\u00a0<em><span style=\"line-height: 1.5;\">Source\u00a0: PwC et Ari, Magazine Website Usage &amp; Perception, Espagne, 2014<\/span><\/em><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-5.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6204\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-5.png\" alt=\"Action taken after seeing ads\" width=\"939\" height=\"608\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-5.png 939w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-5-300x194.png 300w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/a><\/p>\n<p>6. Les lecteurs magazine partagent plus souvent des contenus personnellement (via e-mail) et moins publiquement via les m\u00e9dias sociaux.\u00a0<em>Source\u00a0: Maz Digital, 2015<\/em><\/p>\n<p><em><img decoding=\"async\" class=\"alignnone size-large wp-image-6207\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-61-1024x583.png\" alt=\"Sharing of content\" width=\"1024\" height=\"583\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-61-1024x583.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-61-300x171.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/grafiek-61.png 1218w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compar\u00e9 \u00e0 d\u2019autres sites, les consommateurs appr\u00e9cient plus et ont plus confiance en les sites proposant du contenu de qualit\u00e9. Leur exp\u00e9rience publicitaire sur ces sites est plus positive et les publicit\u00e9s les irritent moins. Du coup, ils visitent souvent des sites suite \u00e0 des publicit\u00e9s digitales et ils recommandent&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1547],"class_list":["post-6210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-digital-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trouv\u00e9 : le meilleur environnement digital pour votre publicit\u00e9 - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"les sites qui proposent des contenus r\u00e9dactionnels sont per\u00e7us diff\u00e9remment d\u2019autres sites Web et r\u00e9seaux sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/trouve-le-meilleur-environnement-digital-pour-votre-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trouv\u00e9 : le meilleur environnement digital pour votre publicit\u00e9 - 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