{"id":5495,"date":"2015-09-29T08:10:38","date_gmt":"2015-09-29T07:10:38","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=5495"},"modified":"2015-10-08T10:32:24","modified_gmt":"2015-10-08T09:32:24","slug":"les-tendances-cote-mobile-applis-et-wearables-2","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-tendances-cote-mobile-applis-et-wearables-2\/","title":{"rendered":"Les tendances c\u00f4t\u00e9 mobile, applis et wearables (2)"},"content":{"rendered":"

Outre la fraude publicitaire en ligne, le mobile est le sujet le plus en vogue dans le monde m\u00e9dia. A juste raison, car la part de la publicit\u00e9 mobile dans les investissements publicitaires affiche la plus forte croissance. Forrester a pu constater qu\u2019aujourd\u2019hui d\u00e9j\u00e0, les consommateurs consacrent plus de temps \u00e0 l\u2019Internet mobile qu\u2019\u00e0 l\u2019Internet via le PC, notamment dans les pays \u00e9mergents. Il nous a donc sembl\u00e9 opportun de vous r\u00e9sumer ci-dessous les faits et chiffres essentiels tir\u00e9s du FIPP Special Report concernant le mobile, les applis et les \u2018wearables\u2019.<\/p>\n

D\u00e9couvrez la 1ere partie de cet article ici<\/a><\/p>\n

D\u00e9mographie<\/strong><\/h4>\n

Sur la plupart des continents, les populations sont d\u00e9j\u00e0 fort connect\u00e9es via les appareils mobile. C\u2019est ce que nous apprend le rapport de We Are Social de janvier 2015. Il s\u2019av\u00e8re m\u00eame que dans de nombreux cas, le nombre de connexions mobiles est sup\u00e9rieur \u00e0 la population totale d\u2019une r\u00e9gion, parce que beaucoup de gens poss\u00e8dent plusieurs t\u00e9l\u00e9phones (\u00e0 des fins priv\u00e9es et professionnelles) et utilisent plusieurs r\u00e9seaux mobiles.<\/p>\n

La plus grande p\u00e9n\u00e9tration de connexions mobiles se trouve en Europe de l\u2019Est\u00a0: 139 %, suivie de l\u2019Am\u00e9rique du Sud (126 %) et l\u2019Europe de l\u2019Ouest (125 %).<\/p>\n

\"grafiek\u00a0\u00a0\"grafiek<\/a><\/p>\n

Il existe des diff\u00e9rences importantes entre les r\u00e9gions du globe lorsqu\u2019il s\u2019agit de la mesure dans laquelle les gens jouissent d\u2019un acc\u00e8s Internet. Une moyenne globale n\u2019a donc pas vraiment de sens. Ces diff\u00e9rences sont dues au co\u00fbt de l\u2019acc\u00e8s Internet, qui d\u00e9pend de facteurs comme la p\u00e9n\u00e9tration de PC et d\u2019appareils mobiles, leur offre et leur prix, la largeur de bande WiFi et le revenu disponible.<\/p>\n

 <\/p>\n

\"mobile<\/a><\/p>\n

Un aspect int\u00e9ressant concerne l\u2019utilisation de diff\u00e9rents appareils durant la journ\u00e9e. Ce type de donn\u00e9es n\u2019est disponible que pour les Etats-Unis, mais comme il s\u2019agit l\u00e0 du march\u00e9 le plus d\u00e9velopp\u00e9, il y a fort \u00e0 parier qu\u2019on puisse en tirer des enseignements sur les pratiques de consommation dans d\u2019autres march\u00e9s (dans un avenir proche).<\/p>\n

L\u2019utilisation d\u2019appareils mobiles, de tablettes et de smartphones pr\u00e9sente principalement un pic dans les tranches horaires des navetteurs, \u00e0 savoir le matin et tard dans l\u2019apr\u00e8s-midi, voire en avant-soir\u00e9e. L\u2019utilisation Internet via le PC tient toujours le haut du pav\u00e9 pendant les heures de travail.<\/p>\n

\"mobile<\/a><\/p>\n

Activit\u00e9s Internet par appareil<\/strong><\/h4>\n

Sur base d\u2019\u00e9tudes d\u2019utilisation du propre cru, GWI conclut que le PC est de loin le num\u00e9ro 1 en ce qui est les contenus les plus populaires, tels que les clips vid\u00e9o, les jeux en ligne, les films, la musique, la t\u00e9l\u00e9vision sur demande, la radio en direct, les \u00e9missions sportives, les podcasts et les programmes TV complets.<\/p>\n

 <\/p>\n

\"internet<\/a><\/p>\n

Appareils \u2018second \u00e9cran\u2019<\/strong><\/h4>\n

Les appareils mobiles sont le plus souvent utilis\u00e9s comme \u2018second \u00e9cran\u2019, donc en m\u00eame temps que la t\u00e9l\u00e9vision. Viennent ensuite les laptops, les ordinateurs de bureau, les tablettes et les e-readers.<\/p>\n

\"second<\/a><\/p>\n

T\u00e9l\u00e9chargez le rapport complet ici\u00a0<\/a><\/strong><\/p>\n

* En 2015, la FIPP publie une s\u00e9rie int\u00e9ressante de \u2018Special Reports\u2019 sur les tendances les plus actuelles dans le monde m\u00e9dia global. Les th\u00e8mes sont\u00a0:<\/em><\/span><\/p>\n

    \n
  1. Video<\/strong><\/a>\u00a0(deel 1<\/a> & deel 2<\/a>)<\/em><\/span><\/li>\n
  2. Social media<\/strong><\/a><\/em><\/span><\/li>\n
  3. Mobile<\/strong><\/a><\/em><\/span><\/li>\n
  4. Big data<\/strong><\/a><\/em><\/span><\/li>\n
  5. Digital Revenue<\/strong><\/a><\/em><\/span><\/li>\n
  6. Content<\/a> (October 2015)<\/span><\/li>\n
  7. Magazine media (multi-platform brands) (September 2015)<\/em><\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Outre la fraude publicitaire en ligne, le mobile est le sujet le plus en vogue dans le monde m\u00e9dia. A juste raison, car la part de la publicit\u00e9 mobile dans les investissements publicitaires affiche la plus forte croissance. Forrester a pu constater qu\u2019aujourd\u2019hui d\u00e9j\u00e0, les consommateurs consacrent plus de temps…<\/p>\n","protected":false},"author":2,"featured_media":5424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1054],"class_list":["post-5495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-fipp-fr-3"],"acf":[],"yoast_head":"\nLes tendances c\u00f4t\u00e9 mobile, applis et wearables (2) - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Le mobile est le sujet le plus en vogue dans le monde m\u00e9dia. la publicit\u00e9 mobile dans les investissements publicitaires affiche la plus forte croissance\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-tendances-cote-mobile-applis-et-wearables-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les tendances c\u00f4t\u00e9 mobile, applis et wearables (2) - 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