{"id":540,"date":"2014-11-24T08:45:50","date_gmt":"2014-11-24T07:45:50","guid":{"rendered":"http:\/\/www.magazinemedia.be\/tv-magazines-better-together\/"},"modified":"2022-12-19T10:56:57","modified_gmt":"2022-12-19T09:56:57","slug":"tv-magazines-better-together","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/tv-magazines-better-together\/","title":{"rendered":"TV &#038; magazines : better together"},"content":{"rendered":"<p class=\"MsoNormal\">Selon l&rsquo;agence m\u00e9dia, vous am\u00e9liorerez ainsi consid\u00e9rablement la couverture, l&rsquo;efficacit\u00e9 et la rentabilit\u00e9 de votre campagne !<\/p>\n<p class=\"MsoNormal\">On peut difficilement pr\u00e9tendre que la synergie produite par la combinaison de la publicit\u00e9 TV et magazine soit une id\u00e9e nouvelle. Dans notre <a href=\"http:\/\/www.magazinemedia.be\/fr\/academy\/topic\/roi\" target=\"_blank\" rel=\"noopener\">Update le plus r\u00e9cent sur le ROI<\/a>, vous pouvez consulter d&rsquo;autres \u00e9tudes consacr\u00e9es \u00e0 ce m\u00eame sujet. Cependant, en ces temps d&rsquo;Internet mobile et de m\u00e9dias sociaux, une nouvelle confirmation sp\u00e9cifique pour notre propre march\u00e9 est \u00e9videmment plus que bienvenue.<\/p>\n<p>Nous sommes d\u00e8s lors heureux de pouvoir vous communiquer les conclusions majeures de <a href=\"http:\/\/www.space.be\/\" target=\"_blank\" rel=\"noopener\">Space<\/a> (parues le 30 octobre 2014 dans Essentials) <b><\/b><\/p>\n<ul>\n<li>Le remplacement partiel de contacts &lsquo;mono-TV&rsquo; par des contacts via la presse magazine am\u00e9liore sensiblement la couverture\u00a0: de +7 % \u00e0 pas moins de +26 %, en fonction de la cible (cfr graphique ci-dessous sur la cible 18-54).<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/tv-magazines-better-together_0.jpeg\" alt=\"\" width=\"388\" height=\"246\" \/><\/p>\n<ul>\n<li>Ce remplacement partiel n&rsquo;implique pas une augmentation du budget. Au contraire, selon nos \u00e9valuations (celles de Space, ndlr.) ce remplacement va quasi toujours de pair avec une diminution du co\u00fbt m\u00e9dia brut, avec des ratios qui peuvent grimper jusqu&rsquo;\u00e0 -33 %.<\/li>\n<\/ul>\n<ul>\n<li>La combinaison de la publicit\u00e9 en TV + magazines fait consid\u00e9rablement grimper le nombre de contacts chez les consommateurs avec une consommation TV r\u00e9duite. Au sein de ce groupe, l&rsquo;optimisation proportionnelle par rapport aux plans mono-TV peut d\u00e9passer les 50 %\u00a0!<\/li>\n<\/ul>\n<ul>\n<li>Cette combinaison de contacts via diff\u00e9rents m\u00e9dias devrait \u00e9galement am\u00e9liorer l&rsquo;efficacit\u00e9, que ce soit au niveau de l&rsquo;impact mesur\u00e9 des campagnes ou de l&rsquo;effet sur les ventes des produits concern\u00e9s.<\/li>\n<\/ul>\n<p class=\"MsoNormal\">Sur <span lang=\"NL\"><a href=\"http:\/\/www.magazinemedia.be\"><span lang=\"FR-BE\">www.magazinemedia.be<\/span><\/a><\/span><span class=\"MsoHyperlink\">, nous nous sommes d\u00e9j\u00e0 souvent int\u00e9ress\u00e9s aux avantages d&rsquo;une campagne multim\u00e9dia incluant les magazines<\/span>. Sous Academy\/ROI, vous trouverez tous les articles pr\u00e9c\u00e9dents, r\u00e9unis pour votre facilit\u00e9, ainsi que l&rsquo;<a href=\"http:\/\/www.magazinemedia.be\/fr\/academy\/topic\/roi\" target=\"_blank\" rel=\"noopener\">Update sur le ROI <\/a>(si vous le souhaitez, vous pouvez les t\u00e9l\u00e9charger et les imprimer).<\/p>\n<p class=\"MsoNormal\">Autres sources traitant de ce sujet\u00a0:<\/p>\n<p class=\"MsoNormal\">1\/ <a href=\"\/\/www.magazinemedia.be\/fr\/academy\/topic\/pop)\" target=\"_blank\" rel=\"noopener\">Academy\/Proof of Performance (FIPP)<\/a>\u00a0: articles, PDF du livret, webinar et articles assortis<\/p>\n<p class=\"MsoNormal\">2\/ <a href=\"http:\/\/www.spacemaker.be\/public\/Oct2014CIMCrossTVandMagFR.pdf\" target=\"_blank\" rel=\"noopener\">Space Essentials<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>Optimalisez votre campagne TV\u00a0: faites glisser une partie de votre budget TV en magazines. C\u2019est ce qu\u2019a conclu Space sur base de ses analyses des donn\u00e9es Cross Media que le CIM a r\u00e9cemment diffus\u00e9es.<\/p>\n","protected":false},"author":1,"featured_media":541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TV &amp; magazines : better together - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tv-magazines-better-together\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV &amp; magazines : better together - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Optimalisez votre campagne TV\u00a0: faites glisser une partie de votre budget TV en magazines. 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