{"id":520,"date":"2014-11-12T09:13:34","date_gmt":"2014-11-12T08:13:34","guid":{"rendered":"http:\/\/www.magazinemedia.be\/la-demande-de-contenu-magazine-augmente-de-10\/"},"modified":"2022-12-19T10:56:57","modified_gmt":"2022-12-19T09:56:57","slug":"la-demande-de-contenu-magazine-augmente-de-10","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/la-demande-de-contenu-magazine-augmente-de-10\/","title":{"rendered":"La demande de contenu magazine augmente de 10 %"},"content":{"rendered":"<p><span lang=\"FR-BE\">En septembre 2014, la consommation de contenu magazine \u00e9tait sup\u00e9rieure de 10 % \u00e0 celle d&rsquo;il y a un an. Si on compare avec la m\u00eame p\u00e9riode en 2013, l&rsquo;audience cumul\u00e9e des \u00e9ditions papier et num\u00e9riques \u00e9tait sup\u00e9rieure de 2,1 %.<br \/>\n<\/span><\/p>\n<p><span lang=\"FR-BE\">L\u00e0 o\u00f9, ces derniers temps, on entend surtout parler de tirages en baisse pour les magazines papier, lentement mais s\u00fbrement les consommateurs int\u00e8grent le contenu magazine num\u00e9rique dans leur vie quotidienne. Les marques magazines qui fa\u00e7onnent leur contenu pour les diff\u00e9rentes plates-formes s&rsquo;en trouvent bien\u00a0: les \u00e9ditions num\u00e9riques sur site Web, ainsi que le contenu mobile et les m\u00e9dias sociaux via tablette et smartphone jouissent d&rsquo;une popularit\u00e9 croissante. Celle-ci s&rsquo;av\u00e8re toujours difficile \u00e0 fixer dans des \u00e9tudes de tirages et d&rsquo;audience traditionnelles. L&rsquo;organisation sectorielle am\u00e9ricaine MPA a donc d\u00e9cid\u00e9 qu&rsquo;il \u00e9tait grand temps de s&rsquo;appliquer \u00e0 enregistrer toutes ces plates-formes de marques et de soigneusement dresser la carte de la fa\u00e7on dont le contenu magazine est consomm\u00e9. Tout cela sous le d\u00e9nominateur appropri\u00e9 de Magazine Media 360&rsquo;\u00b0.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/grafiek%20bruto%20magazine%20media%20bereik%20per%20platform_1.png\" alt=\"\" width=\"777\" height=\"400\" \/><\/p>\n<p><span lang=\"FR-BE\">Ce programme rassemble diff\u00e9rentes sources d&rsquo;information (g\u00e9n\u00e9ralement les currencies actuelles sur le march\u00e9) pour quantifier le nouveau mode de consommation magazine. Les statistiques mensuelles montrent comment les consommateurs se servent des diff\u00e9rentes plates-formes et formats. Actuellement, 150 marques magazines sont reprises, repr\u00e9sentant 95 % du lectorat. <\/span><\/p>\n<p><span lang=\"FR-BE\">Il en ressort que l&rsquo;importance de la vid\u00e9o et de l&rsquo;Internet mobile augmente fortement, de +101,6 % et +90 % respectivement. Cette derni\u00e8re ann\u00e9e, l&rsquo;utilisation du smartphone et celle de la tablette ont quasi doubl\u00e9, tandis que l&rsquo;utilisation du PC\/laptop a m\u00eame baiss\u00e9 de 2,2 %.<\/span><\/p>\n<p><span lang=\"FR-BE\">Les 10 % de croissance de la demande de contenu magazine en un an de temps d\u00e9montrent que les marques magazines sont bien vivantes. Evidemment, dans la transition vers le num\u00e9rique certaines marques ont plus de succ\u00e8s que d&rsquo;autres, ce qui se refl\u00e8te dans les chiffres de marques individuels. La transparence accrue qu&rsquo;offre la MPA au march\u00e9 et qui permet enfin \u00e0 nouveau de dresser la carte globale de l&rsquo;audience magazine, poussera assur\u00e9ment les \u00e9diteurs \u00e0 affiner leur strat\u00e9gie num\u00e9rique. Il est \u00e0 esp\u00e9rer que cela vaut aussi pour la strat\u00e9gie m\u00e9dia des annonceurs, qui peuvent exploiter les marques magazines fortes pour promouvoir l&rsquo;engagement et les conversations de marques. Aujourd&rsquo;hui, 80 % des annonceurs magazine aux Etats-Unis \u00e9talent d\u00e9j\u00e0 leurs budgets sur plusieurs plates-formes.<\/span><\/p>\n<p><span lang=\"FR-BE\">La prochaine \u00e9tape pour la MPA est d&rsquo;int\u00e9grer les m\u00e9dias sociaux dans ses rapports mensuels. Comme ces chiffres sont d&rsquo;un autre ordre et donc difficiles \u00e0 comparer, ils seront publi\u00e9s s\u00e9par\u00e9ment pour l&rsquo;instant<\/span><span lang=\"FR-BE\">.<\/span><\/p>\n<p><span lang=\"FR-BE\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/MMC360_LOGO_SEP2014DEBUT_0.png\" alt=\"\" width=\"211\" height=\"150\" \/>Plus d&rsquo;infos\u00a0? <a href=\"http:\/\/www.magazine.org\/magazinemedia360\" target=\"_blank\" rel=\"noopener\">Cliquez ici<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p><span lang=\"FR-BE\">La demande de contenu magazine ne cesse de cro\u00eetre. C\u2019est ce qui ressort de l\u2019utilisation accrue du m\u00e9dia magazine via diverses plates-formes aux Etats-Unis. <br \/><\/span><\/p>\n","protected":false},"author":1,"featured_media":521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[450],"class_list":["post-520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-digital-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La demande de contenu magazine augmente de 10 % - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/vraag-naar-magazine-content-stijgt-met-10\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La demande de contenu magazine augmente de 10 % - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"La demande de contenu magazine ne cesse de cro\u00eetre. 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