{"id":5118,"date":"2015-09-15T08:07:37","date_gmt":"2015-09-15T07:07:37","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=5118"},"modified":"2015-09-21T09:02:07","modified_gmt":"2015-09-21T08:02:07","slug":"plus-dimpact-au-bon-endroit-au-bon-moment","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/plus-dimpact-au-bon-endroit-au-bon-moment\/","title":{"rendered":"Plus d\u2019impact\u00a0? Au bon endroit, au bon moment !"},"content":{"rendered":"<p>Plus que jamais, il est primordial de proposer un message pertinent. La publicit\u00e9 print plac\u00e9e au bon moment dans un contexte appropri\u00e9 a m\u00eame 20 % de chances suppl\u00e9mentaires d\u2019\u00eatre remarqu\u00e9e.<\/p>\n<p>Il existe une pl\u00e9thore de beaux exemples de Top Topicals rebondissant sur le dernier succ\u00e8s en date des Diables Rouges. \u00a0Ou encore, que dire de toutes les marques de jeans reprises dans l\u2019\u00e9dition sp\u00e9ciale Denim de <em>Marie Claire\u00a0<\/em>? De par leur nature, ce genre d\u2019annonces contextuelles sortent d\u00e9j\u00e0 du lot, mais une \u00e9tude de <em>The Guardian<\/em> r\u00e9v\u00e8le que les annonces plac\u00e9es en regard de contenus assortis sont mieux m\u00e9moris\u00e9es d\u2019un cinqui\u00e8me.<\/p>\n<p>Ce constat s\u2019inscrit dans le droit fil d\u2019\u00e9tudes d\u2019impact ant\u00e9rieures men\u00e9es en Belgique comme ailleurs*. Placer une annonce dans le bon environnement la rend plus m\u00e9morable et pertinente.<\/p>\n<p>*Allemagne, Finlande, Pays-Bas, Royaume-Uni.<\/p>\n<p><span style=\"font-size: 12px;\">Source\u00a0: FIPP<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus que jamais, il est primordial de proposer un message pertinent. La publicit\u00e9 print plac\u00e9e au bon moment dans un contexte appropri\u00e9 a m\u00eame 20 % de chances suppl\u00e9mentaires d\u2019\u00eatre remarqu\u00e9e. Il existe une pl\u00e9thore de beaux exemples de Top Topicals rebondissant sur le dernier succ\u00e8s en date des Diables&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1022],"class_list":["post-5118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-concours"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plus d\u2019impact\u00a0? 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