{"id":5056,"date":"2015-09-10T10:40:01","date_gmt":"2015-09-10T09:40:01","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=5056"},"modified":"2015-09-11T13:07:13","modified_gmt":"2015-09-11T12:07:13","slug":"qui-regarde-encore-les-annonces-magazines-70-des-lecteurs","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/qui-regarde-encore-les-annonces-magazines-70-des-lecteurs\/","title":{"rendered":"Qui regarde encore les annonces magazines\u00a0?"},"content":{"rendered":"

Il y a encore des certitudes dans la vie\u00a0: entre 2008 et 2014, l\u2019attention du lecteur pour les publicit\u00e9s magazines a l\u00e9g\u00e8rement augment\u00e9. Quant au pourcentage de lecteurs qui apr\u00e8s avoir vu une annonce passent \u00e0 l\u2019action, il reste lui aussi toujours aussi haut.<\/p>\n

Une r\u00e9volution secoue le monde m\u00e9dia\u00a0: tout semble glisser vers le digital et le mobile. A de tels moments, il est bon de savoir qu\u2019il existe des valeurs s\u00fbres, qui offrent un socle sur lequel \u00e9riger une campagne. Une analyse d\u2019\u00e9tudes d\u2019impact publicitaire* effectu\u00e9es entre 2008 et 2014 fait appara\u00eetre que l\u2019attention pour les annonces magazines est toujours aussi grande. 7 lecteurs sur 10 les voient consciemment.<\/p>\n

Ces conclusions sont bas\u00e9es sur des nombres importants d\u2019annonces mesur\u00e9es et la tendance est claire\u00a0: en 2014, les lecteurs magazines regardent (70 %) toujours autant les annonces dans leurs titres favoris qu\u2019il y a six ans, voire en peu plus. La lecture d\u2019annonces magazines semble m\u00eame grimper\u00a0:\u00a0 de 25 % en 2008 \u00e0 28 % en 2013.<\/p>\n

Plus d\u2019une \u00e9tude a d\u00e9j\u00e0 d\u00e9montr\u00e9 que les publicit\u00e9s magazines poussent \u00e0 l\u2019action. Dans ces \u00e9tudes-ci aussi, cela r\u00e9appara\u00eet\u00a0: 37 % des lecteurs d\u00e9clare avoir entrepris ou vouloir entreprendre une action. Une telle action peut \u00eatre des plus vari\u00e9es\u00a0: visiter un site Web, publier quelque chose sur Facebook, \u00a0demander de l\u2019information, voire se rendre au magasin. Aux yeux des r\u00e9pondants, les annonces constituent un contenu appr\u00e9ci\u00e9 et forment un \u00e9l\u00e9ment pertinent et naturel de l\u2019exp\u00e9rience magazine. Il y a donc peu d\u2019irritation et d\u2019\u00e9vitement publicitaire, ce qui fait qu\u2019il y a beaucoup plus d\u2019attention et d\u2019engagement authentiques, ce qui finalement se traduit par de l\u2019action.<\/p>\n

* Readex Research m\u00e8ne les \u00e9tudes \u2018Red Sticker\u2019 au Canada et a analys\u00e9 les donn\u00e9es \u2018vu\u2019 et \u2018lu\u2019 de -5.181 annonces, ainsi que les donn\u00e9es \u2018action entreprise\/planifi\u00e9e\u2019 de 11.051 annonces (toutes 1\/1 page quadri) de 2008 \u00e0 2014 inclus.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Il y a encore des certitudes dans la vie\u00a0: entre 2008 et 2014, l\u2019attention du lecteur pour les publicit\u00e9s magazines a l\u00e9g\u00e8rement augment\u00e9. Quant au pourcentage de lecteurs qui apr\u00e8s avoir vu une annonce passent \u00e0 l\u2019action, il reste lui aussi toujours aussi haut. Une r\u00e9volution secoue le monde m\u00e9dia\u00a0:…<\/p>\n","protected":false},"author":2,"featured_media":5054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[778],"class_list":["post-5056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-advertenties-fr"],"acf":[],"yoast_head":"\nQui regarde encore les annonces magazines\u00a0? - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Les annonces magazines constituent un contenu appr\u00e9ci\u00e9 et forment un \u00e9l\u00e9ment pertinent et naturel de l\u2019exp\u00e9rience magazine. peu d\u2019irritation et d\u2019\u00e9vitement publicitaire\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/qui-regarde-encore-les-annonces-magazines-70-des-lecteurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qui regarde encore les annonces magazines\u00a0? 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