{"id":5033,"date":"2015-09-09T08:30:24","date_gmt":"2015-09-09T07:30:24","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=5033"},"modified":"2015-09-14T08:14:53","modified_gmt":"2015-09-14T07:14:53","slug":"going-mobile-30-belgisch-internetverkeer-niet-via-pc","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/going-mobile-30-belgisch-internetverkeer-niet-via-pc\/","title":{"rendered":"\u00a0\u00bb Going mobile \u00a0\u00bb : 30% du trafic belge sur le web plus via PC"},"content":{"rendered":"<p>La newsletter de septembre de l&rsquo;agence m\u00e9dia Space est enti\u00e8rement d\u00e9di\u00e9e au \u00a0\u00bb going mobile \u00a0\u00bb et ce que cela peut repr\u00e9senter pour les annonceurs. Il ressort de l&rsquo;\u00e9tude Internet du CIM que l&rsquo;utilisation du web en Belgique ne se fait d\u00e9j\u00e0 pour 30% plus via\u00a0 PC. Cette \u00e9volution fulgurante est d&rsquo;une extr\u00eame importance tant pour les annonceurs que pour les m\u00e9dias.<\/p>\n<p>\u00a0\u00bb L\u2019Internet belge, c\u2019est au moins 30% de volume \u00a0\u00bb non PC \u00ab\u00a0. En sept mois, l\u2019utilisation de l\u2019ordinateur a perdu pr\u00e8s de quatre points, passant d\u2019une part de 72,5% en janvier du volume \u00e0 68,6% en juillet 2015 (donn\u00e9es nationales). C\u2019est au Sud du pays que l\u2019\u00e9volution est la plus radicale.<\/p>\n<p>L\u2019Internet hors PC se r\u00e9pand dans les usages. Et ce n\u2019est pas pr\u00eat de s\u2019arr\u00eater : GfK pointe un tassement des ventes de tablettes en Belgique, mais 3 millions de smartphones devraient \u00eatre vendus en Belgique sur l\u2019ann\u00e9e 2015 7 dont beaucoup avec des \u00e9crans plus grands. Le \u00ab non PC \u00bb n\u2019est pas pr\u00eat d\u2019\u00eatre majoritaire dans les acc\u00e8s Internet, mais il atteint une part significative.<\/p>\n<p>70% du volume de consultation Internet via PC, c\u2019est valable pour l\u2019ensemble de la consommation Internet des sites belges. Mais les situations peuvent varier d\u2019une cat\u00e9gorie \u00e0 l\u2019autre. Ainsi, les sites sportifs et le domaine \u00a0\u00bb culture &amp; entertainment \u00a0\u00bb sont nettement en-dessous : respectivement 62 et 67%. Les sports se montrent d\u2019ailleurs particuli\u00e8rement addictifs, avec \u00bc du volume de consultation accapar\u00e9 par les smartphones. \u00a0\u00bb <a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/09\/grafiek-2.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5031\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/09\/grafiek-2.png\" alt=\"Volume shares &amp; content categories internet - Space newsletter\" width=\"800\" height=\"349\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/09\/grafiek-2.png 800w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/09\/grafiek-2-300x131.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Plus d&rsquo;info? <a href=\"http:\/\/www.space.be\/comm\/files\/src\/\/sep2015-mobilebeuk-2015-fr.pdf\" target=\"_blank\">Lisez le Space newsletter ici<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La newsletter de septembre de l&rsquo;agence m\u00e9dia Space est enti\u00e8rement d\u00e9di\u00e9e au \u00a0\u00bb going mobile \u00a0\u00bb et ce que cela peut repr\u00e9senter pour les annonceurs. Il ressort de l&rsquo;\u00e9tude Internet du CIM que l&rsquo;utilisation du web en Belgique ne se fait d\u00e9j\u00e0 pour 30% plus via\u00a0 PC. Cette \u00e9volution fulgurante&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-5033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot; Going mobile &quot; : 30% du trafic belge sur le web plus via PC - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"70% du volume de consultation Internet des sites belges via PC. 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