{"id":496,"date":"2014-10-28T09:21:08","date_gmt":"2014-10-28T08:21:08","guid":{"rendered":"http:\/\/www.magazinemedia.be\/les-magazines-de-consommation-attirent-les-influenceurs\/"},"modified":"2022-12-19T10:56:58","modified_gmt":"2022-12-19T09:56:58","slug":"les-magazines-de-consommation-attirent-les-influenceurs","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-magazines-de-consommation-attirent-les-influenceurs\/","title":{"rendered":"Les magazines de consommation attirent les influenceurs"},"content":{"rendered":"<p><span lang=\"FR-BE\">Les influenceurs (aussi appel\u00e9s &lsquo;influentials&rsquo; ou &lsquo;influencers&rsquo;) sont fort pris\u00e9s par les publicitaires et les annonceurs. Ils sont en effet connus pour leur large cercle de connaissances, qu&rsquo;ils influencent avec leurs avis. Cependant, o\u00f9 trouve-t-on ces influenceurs et quels m\u00e9dias consomment-ils\u00a0? IP Press a proc\u00e9d\u00e9 \u00e0 une analyse int\u00e9ressante sur base de l&rsquo;\u00e9tude S\u00e9miom\u00e9trie.<\/span><\/p>\n<p><span lang=\"FR-BE\">Il en ressort une grande analogie entre les valeurs de ces influenceurs et celles des lecteurs assidus de magazines de consommation (chez les titres sp\u00e9cialis\u00e9s, telles que les revues v\u00e9lo moto, il va de soi que les &lsquo;heavy readers&rsquo; exercent une influence sur leur &lsquo;communaut\u00e9&rsquo;). Les deux groupes-cible entretiennent un certain type de valeurs, que l&rsquo;on peut regrouper sous le commun d\u00e9nominateur de Mat\u00e9rialisme. Ces valeurs mat\u00e9rialistes communes s&rsquo;expriment \u00e0 travers des mots comme<\/span><span lang=\"FR-BE\"> &lsquo;pr\u00e9cieux&rsquo;, &lsquo;or&rsquo;, &lsquo;bijou&rsquo;, &lsquo;r\u00e9compense&rsquo; et &lsquo;acheter&rsquo;. En outre, les valeurs se recoupent dans les champs de l&rsquo;Id\u00e9alisme et de l&rsquo;Ambition. On enregistre aussi une appr\u00e9ciation \u00e9lev\u00e9e pour les champs de la Tradition et de la Sensualit\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft wp-image-6957\" style=\"margin: 5px 10px 5px 5px;\" title=\"Cliquez sur le graphique pour le visionner\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials-300x225.jpg\" alt=\"graphiquep16nl influentials\" width=\"469\" height=\"352\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials-300x225.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials-1024x768.jpg 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials-295x221.jpg 295w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials.jpg 1500w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"FR-BE\">Cette m\u00eame analyse vaut \u00e9galement pour les rubriques lues. Il s&rsquo;av\u00e8re que les pages sur la beaut\u00e9, les programmes TV et radio, les c\u00e9l\u00e9brit\u00e9s et les rubriques cuisine, mode, bien-\u00eatre, r\u00e9gimes, gastronomie et am\u00e9nagement int\u00e9rieur attirent des lecteurs qui se distinguent par leurs scores \u00e9lev\u00e9s pour les valeurs mat\u00e9rialistes. Il s&rsquo;agit donc de rubriques que l&rsquo;on retrouve principalement dans les magazines de consommation, tels que les magazines TV et f\u00e9minins.<\/span><\/p>\n<p><span lang=\"FR-BE\">Bref, voici une foison d&rsquo;informations pratiques sur l&rsquo;efficacit\u00e9 commerciale des magazines en tant que m\u00e9dia.<\/span><\/p>\n<p><span lang=\"FR-BE\">Plus d&rsquo;info? <a href=\"http:\/\/www.ipb.be\/fr\/presse\/content\/articles\/le-materialisme-au-coeur-de-concordances-etonnantes\" target=\"_blank\" rel=\"noopener\">Cliquez ici<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p><span lang=\"FR-BE\">IP Press s\u2019est servi de l\u2019\u00e9tude S\u00e9miom\u00e9trie pour d\u00e9montrer que tant les lecteurs assidus de magazines de consommation que les influenceurs sont de chauds partisans des valeurs mat\u00e9rialistes. Tout semble indiquer que les lecteurs de magazines ne se bornent pas \u00e0 s\u2019induire \u00e0 acheter, mais qu\u2019ils incitent aussi d\u2019autres \u00e0 le faire.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les magazines de consommation attirent les influenceurs - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Les influenceurs (aussi appel\u00e9s &#039;influentials&#039; ou &#039;influencers&#039;) sont fort pris\u00e9s par les publicitaires et les annonceurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumentenmagazines-trekken-influentials-aan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les magazines de consommation attirent les influenceurs - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Les influenceurs (aussi appel\u00e9s &#039;influentials&#039; ou &#039;influencers&#039;) sont fort pris\u00e9s par les publicitaires et les annonceurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumentenmagazines-trekken-influentials-aan\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-28T08:21:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T09:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/happy-woman-bags-sitting-shopping-cart-26810421_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"789\" \/>\n\t<meta property=\"og:image:height\" content=\"739\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@nick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@nick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumentenmagazines-trekken-influentials-aan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumentenmagazines-trekken-influentials-aan\/\"},\"author\":{\"name\":\"@nick\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\"},\"headline\":\"Les magazines de consommation attirent les influenceurs\",\"datePublished\":\"2014-10-28T08:21:08+00:00\",\"dateModified\":\"2022-12-19T09:56:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumentenmagazines-trekken-influentials-aan\/\"},\"wordCount\":303,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumentenmagazines-trekken-influentials-aan\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumentenmagazines-trekken-influentials-aan\/\",\"name\":\"Les magazines de consommation attirent les influenceurs - 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