{"id":4926,"date":"2015-09-01T09:21:04","date_gmt":"2015-09-01T08:21:04","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=4926"},"modified":"2015-09-08T09:55:04","modified_gmt":"2015-09-08T08:55:04","slug":"les-femmes-et-les-pra-preferent-le-media-magazine","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-femmes-et-les-pra-preferent-le-media-magazine\/","title":{"rendered":"Les femmes et les PRA pr\u00e9f\u00e8rent le m\u00e9dia magazine"},"content":{"rendered":"<p>Le m\u00e9dia magazine n\u2019a pas son pareil pour toucher les femmes et les PRA. R\u00e9sultat\u00a0: les annonces pour les produits alimentaires enregistrent des scores ph\u00e9nom\u00e9naux dans ce m\u00e9dia\u00a0: \u00a0apr\u00e8s avoir vu une annonce \u2018food\u2019, pr\u00e8s de la moiti\u00e9 des lecteurs a envisag\u00e9 d\u2019acheter le produit ou l\u2019a bel et bien fait.<\/p>\n<p>Les deux groupes-cibles savent appr\u00e9cier les annonces dans le m\u00e9dia magazine. 71 % des lecteurs entreprennent au moins une action apr\u00e8s avoir vu une annonce pour un produit alimentaire\u00a0: ils ont visit\u00e9 un site Web, ont conserv\u00e9 l\u2019annonce ou se sont forg\u00e9 une meilleure image de la marque en question. 45 % \u2013 en effet, pr\u00e8s de la moiti\u00e9 des lecteurs \u2013 a envisag\u00e9 d\u2019acheter le produit ou l\u2019a effectivement achet\u00e9.<\/p>\n<p>En outre, les lecteurs du m\u00e9dia magazine d\u00e9pensent plus lorsqu\u2019ils ach\u00e8tent des vivres. Ils sont surrepr\u00e9sent\u00e9s tant parmi ceux qui consacrent plus de 50 dollars que ceux qui consacrent plus de 150 dollars par semaine \u00e0 la nourriture.<\/p>\n<p>En comparaison avec d\u2019autres m\u00e9dias, les femmes sont d\u2019ailleurs les plus grandes amatrices des magazines (cela s\u2019\u00e9tait d\u00e9j\u00e0 v\u00e9rifi\u00e9 suite \u00e0 des \u00e9tudes pr\u00e9c\u00e9dentes men\u00e9es par nos coll\u00e8gues canadiens). Cependant, les PRA aussi \u2013 les personnes responsables des achats \u2013 pr\u00e9f\u00e8rent ce dernier m\u00e9dia. \u00a0L\u00e0 o\u00f9 le m\u00e9dia magazine obtient un indice de 125 aupr\u00e8s des femmes, la t\u00e9l\u00e9vision plafonne \u00e0 102. D\u2019autres m\u00e9dias, comme la radio et Internet, enregistrent des scores consid\u00e9rablement plus bas encore. Chez les PRA, les diff\u00e9rences sont moins grandes. Le m\u00e9dia magazine et la t\u00e9l\u00e9vision obtiennent tous deux un indice aussi respectable de 102, tandis que d\u2019autres m\u00e9dias restent juste en-de\u00e7\u00e0 des 100.<\/p>\n<p>Ces informations proviennent des Category Quick Hits de \u2018Magazines Canada\u2019. Pour le secteur alimentaire, on a analys\u00e9 des donn\u00e9es de l\u2019automne 2013.<\/p>\n<p><a href=\"http:\/\/www.magazinescanada.ca\/uploads_managed\/MediaFiles\/1690_quickhits-foodproducts2015f.pdf\" target=\"_blank\">Plus d\u2019infos (FR)<\/a><\/p>\n<p><a href=\"http:\/\/www.magazinescanada.ca\/uploads_managed\/MediaFiles\/1689_quickhits-foodproducts2015.pdf\" target=\"_blank\">Plus d\u2019infos (ANG)<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le m\u00e9dia magazine n\u2019a pas son pareil pour toucher les femmes et les PRA. R\u00e9sultat\u00a0: les annonces pour les produits alimentaires enregistrent des scores ph\u00e9nom\u00e9naux dans ce m\u00e9dia\u00a0: \u00a0apr\u00e8s avoir vu une annonce \u2018food\u2019, pr\u00e8s de la moiti\u00e9 des lecteurs a envisag\u00e9 d\u2019acheter le produit ou l\u2019a bel et bien&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-4926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les femmes et les PRA pr\u00e9f\u00e8rent le m\u00e9dia magazine - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Le m\u00e9dia magazine n\u2019a pas son pareil pour toucher les femmes et les PRA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-femmes-et-les-pra-preferent-le-media-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les femmes et les PRA pr\u00e9f\u00e8rent le m\u00e9dia magazine - 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