{"id":46528,"date":"2024-11-27T16:05:16","date_gmt":"2024-11-27T15:05:16","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=46528"},"modified":"2025-09-25T14:21:27","modified_gmt":"2025-09-25T12:21:27","slug":"chriffre-cim-de-lannee-724","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/chriffre-cim-de-lannee-724\/","title":{"rendered":"Chriffre CIM de l&rsquo;ann\u00e9e : 72,4 %"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>72,4 %. C&rsquo;est le pourcentage de Belges qui lisent une marque magazine hebdomadaire chaque semaine ou une marque magazine mensuel chaque mois. C&rsquo;est ce que r\u00e9v\u00e8le le Belgian Publishing Survey (BPS) du CIM. Si l&rsquo;on \u00e9largit \u00e0 l&rsquo;ensemble du march\u00e9 de la presse, le chiffre est encore plus impressionnant.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">94,1 % des Belges consultent chaque mois au moins une marque de presse. Ce pourcentage impressionnant regroupe \u00e0 la fois des titres de journaux et de magazines et ce, sur tous les supports possibles, tant imprim\u00e9s qu&rsquo;en ligne. C&rsquo;est une tr\u00e8s bonne nouvelle pour ceux qui doutent parfois de la soif d&rsquo;information des Belges et de la mont\u00e9e des fake news.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce contexte, la presse magazine r\u00e9alise une belle performance. En effet, 72,4 % des Belges lisent une marque dmagazine hebdomadaire chaque semaine ou une marque magazine mensuel chaque mois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tant l&rsquo;imprim\u00e9 que le num\u00e9rique se portent bien (si l&rsquo;on parle de toutes les marques de presse). 83% des Belges lisent la version num\u00e9rique d&rsquo;au moins une marque de presse chaque mois ; pour l&rsquo;imprim\u00e9, le chiffre est de 79,1 %. En outre, il semble y avoir une grande compl\u00e9mentarit\u00e9 : &lsquo;seulement&rsquo; 53 % des Belges consultent les marques de presse \u00e0 la fois sur le papier et en ligne.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"730\" height=\"435\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/CIM-FR-1.png\" alt=\"\" class=\"wp-image-46529\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/CIM-FR-1.png 730w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/CIM-FR-1-660x393.png 660w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les appareils permettant de consulter la presse, le smartphone se distingue fortement.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1123\" height=\"521\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/CIM-FR-2.png\" alt=\"\" class=\"wp-image-46531\" style=\"width:731px;height:auto\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/CIM-FR-2.png 1123w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/CIM-FR-2-660x306.png 660w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/CIM-FR-2-768x356.png 768w\" sizes=\"(max-width: 1123px) 100vw, 1123px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le Belgian Publishing Survey (BPS) du CIM mesure la port\u00e9e des marques de presse belges. Les donn\u00e9es couvrent la p\u00e9riode de juin 2023 \u00e0 mai 2024, avec un total de 8 030 interviews r\u00e9alis\u00e9es (16 ans et plus).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source : <a href=\"https:\/\/www.cim.be\/nl\/pers?date=2023%20-%20March&amp;universe=National&amp;page=1#resultaten\">presse | CIM<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Avez-vous d\u00e9j\u00e0 lu ceci ?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9couvrez le guide d&rsquo;inspiration StuMPA pour les cr\u00e9atifs publicitaires<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/ann-handley-sur-la-publicite-native-et-les-magazines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ann Handley sur la publicit\u00e9 native et les magazines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/lauriane-molls-sur-les-magazines-et-la-creativite\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Creatives : Lauriane M\u00f6lls (.becoming Belgium)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>72,4 %. C&rsquo;est le pourcentage de Belges qui lisent une marque magazine hebdomadaire chaque semaine ou une marque magazine mensuel chaque mois. C&rsquo;est ce que r\u00e9v\u00e8le le Belgian Publishing Survey (BPS) du CIM. Si l&rsquo;on \u00e9largit \u00e0 l&rsquo;ensemble du march\u00e9 de la presse, le chiffre est encore plus impressionnant. 94,1&#8230;<\/p>\n","protected":false},"author":413,"featured_media":46527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-46528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chriffre CIM de l&#039;ann\u00e9e : 72,4 % - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"72,4%. Dat is het percentage Belgen dat elke week een weekbladmerk of elke maand een maandbladmerk leest, aldus de CIM BPS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/chriffre-cim-de-lannee-724\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chriffre CIM de l&#039;ann\u00e9e : 72,4 % - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"72,4%. Dat is het percentage Belgen dat elke week een weekbladmerk of elke maand een maandbladmerk leest, aldus de CIM BPS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/chriffre-cim-de-lannee-724\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T15:05:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T12:21:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/CIM-BPS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"577\" \/>\n\t<meta property=\"og:image:height\" content=\"782\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erlijn Mostinckx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erlijn Mostinckx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/chriffre-cim-de-lannee-724\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/chriffre-cim-de-lannee-724\/\"},\"author\":{\"name\":\"Erlijn Mostinckx\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/b6cf38586e219102fb97204fae66ded3\"},\"headline\":\"Chriffre CIM de l&rsquo;ann\u00e9e : 72,4 %\",\"datePublished\":\"2024-11-27T15:05:16+00:00\",\"dateModified\":\"2025-09-25T12:21:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/chriffre-cim-de-lannee-724\/\"},\"wordCount\":306,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/chriffre-cim-de-lannee-724\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/chriffre-cim-de-lannee-724\/\",\"name\":\"Chriffre CIM de l'ann\u00e9e : 72,4 % - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2024-11-27T15:05:16+00:00\",\"dateModified\":\"2025-09-25T12:21:27+00:00\",\"description\":\"72,4%. 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