{"id":46518,"date":"2024-11-27T14:24:43","date_gmt":"2024-11-27T13:24:43","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=46518"},"modified":"2025-09-25T14:21:43","modified_gmt":"2025-09-25T12:21:43","slug":"le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/","title":{"rendered":"D\u00e9couvrez le guide d&rsquo;inspiration StuMPA pour les cr\u00e9atifs publicitaires"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Vous d\u00e9butez en tant que cr\u00e9atif en agence ou chez un annonceur ? Le guide d&rsquo;inspiration StuMPA pour les cr\u00e9atifs publicitaires est l&rsquo;outil indispensable \u00e0 avoir sur son bureau !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le guide d&rsquo;inspiration StuMPA est un recueil d&rsquo;exemples pratiques sur la mani\u00e8re de d\u00e9buter dans la publicit\u00e9 imprim\u00e9e et les magazines en tant que cr\u00e9atif publicitaire. D&rsquo;ailleurs, ce ne sont pas des exemples que nous avons choisis au hasard&#8230; Le guide d&rsquo;inspiration StuMPA est un hommage aux laur\u00e9ats des WE MEDIA StuMPA Awards. Leur travail est l&rsquo;exemple m\u00eame de la cr\u00e9ativit\u00e9 et nous le consid\u00e9rons donc comme une source d&rsquo;inspiration id\u00e9ale pour les autres cr\u00e9atifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre guide ne contient pas seulement des exemples pratiques d&rsquo;une annonce pleine page classique, mais montre aussi comment commencer ing\u00e9nieusement avec une annonce \u00e9tal\u00e9e, avec une couverture ou une quatri\u00e8me de couverture et m\u00eame avec un magazine entier. N&rsquo;attendez plus et lancez-vous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Petit rapel : les StuMPA (Student Magazine Print Awards) est un concours annuel organis\u00e9 par WE MEDIA. Pour le StuMPA, les \u00e9tudiants en graphisme et en publicit\u00e9 de 2<sup>i\u00e8me<\/sup> et 3<sup>i\u00e8me<\/sup> ann\u00e9e de l\u2019enseignement sup\u00e9rieur artistique con\u00e7oivent une publicit\u00e9 pour un magazine imprim\u00e9 en utilisant intelligemment les atouts du magazine m\u00e9dia, avec \u00e9ventuellement une extension num\u00e9rique si elle apporte une plus-value.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/20241127_SPK_Rea_StuMPA_FR-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 20241127_SPK_Rea_StuMPA_FR (1).\"><\/object><a id=\"wp-block-file--media-51eefa0b-99e3-4ec6-96be-86ef1981a027\" href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/20241127_SPK_Rea_StuMPA_FR-1.pdf\">20241127_SPK_Rea_StuMPA_FR (1)<\/a><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/20241127_SPK_Rea_StuMPA_FR-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-51eefa0b-99e3-4ec6-96be-86ef1981a027\">Downloaden<\/a><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Las u dit al?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/ann-handley-sur-la-publicite-native-et-les-magazines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ann Handley sur la publicit\u00e9 native et les magazines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/lauriane-molls-sur-les-magazines-et-la-creativite\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Creatives: Lauriane M\u00f6lls (.becoming Belgium)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/the-creatives-david-magnus\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Creatives: David Magnus (AKQA)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Vous d\u00e9butez en tant que cr\u00e9atif en agence ou chez un annonceur ? Le guide d&rsquo;inspiration StuMPA pour les cr\u00e9atifs publicitaires est l&rsquo;outil indispensable \u00e0 avoir sur son bureau ! Le guide d&rsquo;inspiration StuMPA est un recueil d&rsquo;exemples pratiques sur la mani\u00e8re de d\u00e9buter dans la publicit\u00e9 imprim\u00e9e et les&#8230;<\/p>\n","protected":false},"author":413,"featured_media":46517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[462],"class_list":["post-46518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-stumpa-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9couvrez le guide d&#039;inspiration StuMPA pour les cr\u00e9atifs publicitaires - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Vous d\u00e9butez en tant que cr\u00e9atif dans une agence ou chez un annonceur ? Le guide d&#039;inspiration StuMPA est un outil indispensable !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvrez le guide d&#039;inspiration StuMPA pour les cr\u00e9atifs publicitaires - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Vous d\u00e9butez en tant que cr\u00e9atif dans une agence ou chez un annonceur ? Le guide d&#039;inspiration StuMPA est un outil indispensable !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T13:24:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T12:21:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/StuMPA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"573\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erlijn Mostinckx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erlijn Mostinckx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/\"},\"author\":{\"name\":\"Erlijn Mostinckx\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/b6cf38586e219102fb97204fae66ded3\"},\"headline\":\"D\u00e9couvrez le guide d&rsquo;inspiration StuMPA pour les cr\u00e9atifs publicitaires\",\"datePublished\":\"2024-11-27T13:24:43+00:00\",\"dateModified\":\"2025-09-25T12:21:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/\"},\"wordCount\":281,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"StuMPA\"],\"articleSection\":[\"Cases &amp; Inspiration\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/\",\"name\":\"D\u00e9couvrez le guide d'inspiration StuMPA pour les cr\u00e9atifs publicitaires - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2024-11-27T13:24:43+00:00\",\"dateModified\":\"2025-09-25T12:21:43+00:00\",\"description\":\"Vous d\u00e9butez en tant que cr\u00e9atif dans une agence ou chez un annonceur ? Le guide d'inspiration StuMPA est un outil indispensable !\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"D\u00e9couvrez le guide d&#8217;inspiration StuMPA pour les cr\u00e9atifs publicitaires\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/b6cf38586e219102fb97204fae66ded3\",\"name\":\"Erlijn Mostinckx\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"D\u00e9couvrez le guide d'inspiration StuMPA pour les cr\u00e9atifs publicitaires - WE MEDIA Magazine Media","description":"Vous d\u00e9butez en tant que cr\u00e9atif dans une agence ou chez un annonceur ? Le guide d'inspiration StuMPA est un outil indispensable !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/","og_locale":"fr_FR","og_type":"article","og_title":"D\u00e9couvrez le guide d'inspiration StuMPA pour les cr\u00e9atifs publicitaires - WE MEDIA Magazine Media","og_description":"Vous d\u00e9butez en tant que cr\u00e9atif dans une agence ou chez un annonceur ? Le guide d'inspiration StuMPA est un outil indispensable !","og_url":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2024-11-27T13:24:43+00:00","article_modified_time":"2025-09-25T12:21:43+00:00","og_image":[{"width":573,"height":681,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2024\/11\/StuMPA.jpg","type":"image\/jpeg"}],"author":"Erlijn Mostinckx","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Erlijn Mostinckx","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/"},"author":{"name":"Erlijn Mostinckx","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/b6cf38586e219102fb97204fae66ded3"},"headline":"D\u00e9couvrez le guide d&rsquo;inspiration StuMPA pour les cr\u00e9atifs publicitaires","datePublished":"2024-11-27T13:24:43+00:00","dateModified":"2025-09-25T12:21:43+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/"},"wordCount":281,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["StuMPA"],"articleSection":["Cases &amp; Inspiration"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/","url":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/","name":"D\u00e9couvrez le guide d'inspiration StuMPA pour les cr\u00e9atifs publicitaires - WE MEDIA Magazine Media","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2024-11-27T13:24:43+00:00","dateModified":"2025-09-25T12:21:43+00:00","description":"Vous d\u00e9butez en tant que cr\u00e9atif dans une agence ou chez un annonceur ? Le guide d'inspiration StuMPA est un outil indispensable !","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-guide-dinspiration-stumpa-pour-les-creatifs-publicitaires\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/fr\/"},{"@type":"ListItem","position":2,"name":"D\u00e9couvrez le guide d&#8217;inspiration StuMPA pour les cr\u00e9atifs publicitaires"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/b6cf38586e219102fb97204fae66ded3","name":"Erlijn Mostinckx"}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/46518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/users\/413"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/comments?post=46518"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/46518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media\/46517"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media?parent=46518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/categories?post=46518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/tags?post=46518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}