{"id":46114,"date":"2023-10-20T12:32:24","date_gmt":"2023-10-20T10:32:24","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=46114"},"modified":"2023-11-09T11:51:51","modified_gmt":"2023-11-09T10:51:51","slug":"chiffres-cim-pres-de-6-belges-sur-10-lisent-chaque-semaine-un-magazine","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/chiffres-cim-pres-de-6-belges-sur-10-lisent-chaque-semaine-un-magazine\/","title":{"rendered":"Chiffres CIM : Pr\u00e8s de 6 Belges sur 10 lisent chaque semaine un magazine"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Les magazines occupent toujours une place importante dans l\u2019utilisation m\u00e9dia du Belge. Durant une semaine ordinaire, 57,7 %\u00a0 de nos compatriotes lisent au moins 1 magazine. C\u2019est ce qui ressort du <a href=\"https:\/\/www.cim.be\/nl\" target=\"_blank\" rel=\"noreferrer noopener\">Belgian Publishing Survey<\/a>, l\u2019\u00e9tude CIM qui mesure l\u2019audience des m\u00e9dias imprim\u00e9s.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec 57,7 % des Belges qui lisent un ou plusieurs magazines chaque semaine, la consommation du m\u00e9dia magazine (en print et en ligne) reste pratiquement stable. \u00c0 titre de comparaison&nbsp;: 44 % lit chaque jour un journal (imprim\u00e9 ou en ligne). Pour bien pouvoir comparer avec les magazines, il est cependant utile de v\u00e9rifier qui a lu une des 5 derni\u00e8res \u00e9ditions d\u2019un journal. Le chiffre atteint alors 61 %, ce qui est comparable avec celui des magazines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par souci d\u2019exhaustivit\u00e9, ajoutons que le Belgian Publishing Survey est le successeur du Belgian Readership Survey. Il est frappant qu\u2019on ait ajout\u00e9 l\u2019indicateur \u2018non-read\u2019. Il s\u2019agit alors de contenus de presse quotidienne et magazine qui ne sont pas lus. Pensez par exemple aux vid\u00e9os ou au podcasts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces plateformes suppl\u00e9mentaires font que la part de l\u2019indicateur \u2018total brand\u2019 (tous les canaux) versus \u2018print + replica\u2019 (le print + les versions PDF du produit print) gagne en importance. La consommation du contenu magazine en dehors de la publication m\u00eame cro\u00eet donc. Il s\u2019agit plus pr\u00e9cis\u00e9ment, gr\u00e2ce \u00e0 ces \u2018autres\u2019 contenus, d\u2019une augmentation d\u2019audience de 33 %. L\u2019an dernier (quand on ne mesurait pas encore le \u2018non-read\u2019), il s\u2019agissait de 29 %.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Avez-vous d\u00e9j\u00e0 lu ceci ?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/publicite-native-basic-fit-touche-les-lectrices-de-flair\/\" target=\"_blank\" rel=\"noreferrer noopener\">Publicit\u00e9 native : Basic-Fit touche les lectrices de Flair<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/jesper-laursen-a-magnify-lavenir-est-a-la-publicite-native\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jesper Laursen \u00e0 MAGnify : L&rsquo;avenir est \u00e0 la publicit\u00e9 native<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/positive-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magazine en point de mire : Positive News ne s&rsquo;int\u00e9resse qu&rsquo;aux histoires positives<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Les magazines occupent toujours une place importante dans l\u2019utilisation m\u00e9dia du Belge. Durant une semaine ordinaire, 57,7 %\u00a0 de nos compatriotes lisent au moins 1 magazine. C\u2019est ce qui ressort du Belgian Publishing Survey, l\u2019\u00e9tude CIM qui mesure l\u2019audience des m\u00e9dias imprim\u00e9s. Avec 57,7 % des Belges qui lisent un&#8230;<\/p>\n","protected":false},"author":413,"featured_media":46113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-46114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chiffres CIM : Pr\u00e8s de 6 Belges sur 10 lisent chaque semaine un magazine - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Durant une semaine ordinaire, 57,7 %\u00a0 des Belges lisent au moins 1 magazine, dixit l&#039;\u00e9tude chiffres CIM mesurant l\u2019audience des m\u00e9dias print.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/chiffres-cim-pres-de-6-belges-sur-10-lisent-chaque-semaine-un-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiffres CIM : Pr\u00e8s de 6 Belges sur 10 lisent chaque semaine un magazine - 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