{"id":4607,"date":"2015-08-31T08:42:18","date_gmt":"2015-08-31T07:42:18","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=4607"},"modified":"2015-09-01T09:22:19","modified_gmt":"2015-09-01T08:22:19","slug":"lheure-est-a-la-technologie","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/lheure-est-a-la-technologie\/","title":{"rendered":"L\u2019heure est \u00e0 la technologie\u00a0!"},"content":{"rendered":"<p>Cela peut sembler quelque peu contradictoire, mais pour s\u2019adresser aux gens qui ach\u00e8tent de nouveaux gadgets technologiques, il vaut mieux passer par les bons vieux magazines papier. Une \u00e9tude britannique r\u00e9cente de Time Inc., baptis\u00e9e \u2018Time for Tech\u2019, r\u00e9v\u00e8le que ce sont justement ces gens-l\u00e0 qui, dans la phase pr\u00e9c\u00e9dant l\u2019achat, consultent les magazines. En outre, ce groupe est particuli\u00e8rement r\u00e9ceptif \u00e0 la publicit\u00e9 magazine, plus qu\u2019\u00e0 la publicit\u00e9 dans d\u2019autres m\u00e9dias.<\/p>\n<p>Dans l\u2019\u00e9tude de Time Inc.*, \u00a0on a compar\u00e9 les publicit\u00e9s en TV, radio, outdoor, dans les magazines papier, sur les m\u00e9dias sociaux, en presse quotidienne et en ligne. C\u2019est dans le public magazine principalement qu\u2019on retrouve les r\u00e9pondants d\u00e9clarant faire partie des \u2018early adopters\u2019 et \u00eatre les premiers dans leur entourage \u00e0 acheter de nouveaux produits (44 %). Mieux encore, il s\u2019agit d\u2019un indice de 260 compar\u00e9 \u00e0 la population moyenne au Royaume-Uni. En TV, ce chiffre est de 36 %, tandis que les journaux n\u2019atteignent que 23 %.<\/p>\n<p>Dans plus de la moiti\u00e9 des cas, le lecteur magazine est le seul d\u00e9cideur de l\u2019achat. Il est d\u00e8s lors plus passionn\u00e9 par la technologie, compar\u00e9 \u00e0 ceux qui consultent d\u2019autres m\u00e9dias pendant leur\u00a0 \u2018purchase journey\u2019.<\/p>\n<p>On consid\u00e8re que les sites Web de critiques technologiques par des experts, tel que Trusted Reviews de Time Inc. UK, sont les sources d\u2019information et de recherche les plus utiles \u00e0 l\u2019achat, tandis que le m\u00e9dia magazine est jug\u00e9 le plus inspiratant dans ce domaine.<\/p>\n<p>&nbsp;<\/p>\n<p>* <span style=\"font-size: 12px;\"><em>Time Inc. UK a r\u00e9cemment cl\u00f4tur\u00e9 l\u2019\u00e9tude Time for Tech sondant les besoins consommateur et le processus d\u2019achat. Secteurs repris dans l\u2019\u00e9tude\u00a0: audiovisuel et divertissement, grands appareils, petits appareils, communication mobile et technologies intelligentes. L\u2019\u00e9tude comprenait 6 phases de recherche qualitative aupr\u00e8s d\u2019un \u00e9chantillon de plus de 1.000 personnes.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cela peut sembler quelque peu contradictoire, mais pour s\u2019adresser aux gens qui ach\u00e8tent de nouveaux gadgets technologiques, il vaut mieux passer par les bons vieux magazines papier. Une \u00e9tude britannique r\u00e9cente de Time Inc., baptis\u00e9e \u2018Time for Tech\u2019, r\u00e9v\u00e8le que ce sont justement ces gens-l\u00e0 qui, dans la phase pr\u00e9c\u00e9dant&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-4607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019heure est \u00e0 la technologie\u00a0! - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"dans le public magazine on retrouve les r\u00e9pondants d\u00e9clarant faire partie des \u2018early adopters\u2019, \u00eatre les premiers \u00e0 acheter de nouveaux produits (44 %)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/lheure-est-a-la-technologie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019heure est \u00e0 la technologie\u00a0! 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