{"id":460,"date":"2014-10-10T09:43:29","date_gmt":"2014-10-10T08:43:29","guid":{"rendered":"http:\/\/www.magazinemedia.be\/magazine-media-minute-audience-attention-2\/"},"modified":"2022-12-19T10:56:58","modified_gmt":"2022-12-19T09:56:58","slug":"magazine-media-minute-audience-attention","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magazine-media-minute-audience-attention\/","title":{"rendered":"MAGAZINE MEDIA MINUTE: Audience Attention"},"content":{"rendered":"<p class=\"MsoNormal\">Une attention absolue, voil\u00e0 ce dont r\u00eave aujourd&rsquo;hui \u00e0 peu pr\u00e8s tout m\u00e9dia, mais aussi tout annonceur. Dans un monde converti au &lsquo;multi-tasking&rsquo;, cela devient en effet toujours plus exceptionnel. Les magazines cultivent cette force\u00a0depuis plusieurs d\u00e9cennies d\u00e9j\u00e0\u00a0, \u00e0 contre-courant de toute \u00e9volution de la soci\u00e9t\u00e9. <span lang=\"NL-BE\">C&rsquo;est une source de fiert\u00e9.<\/span><\/p>\n<p class=\"MsoListParagraphCxSpFirst\">\u00a0-Se d\u00e9tendre, s&rsquo;\u00e9vader et se faire plaisir. Tels sont les principaux motifs cit\u00e9s par les lecteurs pour expliquer pourquoi ils lisent un magazine. (Source\u00a0: IPA TouchPoints)<\/p>\n<p class=\"MsoListParagraphCxSpMiddle\">-G\u00e9n\u00e9ralement, on lit un magazine chez soi. En outre, il s&rsquo;agit d&rsquo;abord d&rsquo;une exp\u00e9rience individuelle. Plonger dans un magazine, c&rsquo;est vraiment s&rsquo;offrir du &lsquo;me-time&rsquo;. (Source\u00a0: IP Les Marques M\u00e9dia)<\/p>\n<p class=\"MsoListParagraphCxSpMiddle\">-Les magazines sont synonymes de &lsquo;pause&rsquo;. Pendant la lecture, toute l&rsquo;attention est focalis\u00e9e sur le magazine du fait de la cr\u00e9ation d&rsquo;une &lsquo;oasis d&rsquo;engagement&rsquo;. (Source\u00a0: IPC AdSense)<\/p>\n<p class=\"MsoListParagraphCxSpLast\">-Les magazines sont les moins combin\u00e9s avec un autre m\u00e9dia. 45 % consomme simultan\u00e9ment un autre m\u00e9dia. Pour les journaux c&rsquo;est 50 %, la radio 55 %, la TV 62 % et Internet 91 %. Lorsqu&rsquo;il s&rsquo;agit de les combiner avec une autre activit\u00e9 aussi, les magazines enregistrent le meilleur r\u00e9sultat (10 % par rapport \u00e0 20 % pour la TV, par exemple). (Source\u00a0: BIGresearch)<\/p>\n<p class=\"MsoNormal\">Pour en savoir plus sur l&rsquo;<a href=\"http:\/\/www.magazinemedia.be\/fr\/research-les-marques-m%C3%A9dia\" target=\"_blank\" rel=\"noopener\">attention de l&rsquo;audience en magazines<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>\u00a0<span lang=\"NL-BE\">Une minute. <\/span>Voil\u00e0 le temps qu\u2019il vous faut pour lire cet article. Il vous donne une id\u00e9e claire et rapide d\u2019une des qualit\u00e9s des magazines.<\/p>\n","protected":false},"author":1,"featured_media":461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGAZINE MEDIA MINUTE: Audience Attention - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazine-media-minute-audience-attention\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAGAZINE MEDIA MINUTE: Audience Attention - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"\u00a0Une minute. 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