{"id":44631,"date":"2022-12-19T08:46:54","date_gmt":"2022-12-19T07:46:54","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/dit-had-u-moeten-lezen-in-2022\/"},"modified":"2022-12-20T11:09:24","modified_gmt":"2022-12-20T10:09:24","slug":"voici-ce-que-vous-auriez-du-lire-en-2022","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/voici-ce-que-vous-auriez-du-lire-en-2022\/","title":{"rendered":"Voici ce que vous auriez d\u00fb lire en 2022"},"content":{"rendered":"<p><em><strong>En 2022 aussi, Magazine Media a continu\u00e9 \u00e0 vous aider \u00e0 prendre le pouls et la temp\u00e9rature des \u00e9volutions dans le domaine des m\u00e9dias (magazine). Il y a peu de chances que vous ayez lu tous nos articles. Voil\u00e0 pourquoi nous vous proposons un floril\u00e8ge des contributions les plus m\u00e9morables.<\/strong><\/em><\/p>\n<p>Depuis dix ans d\u00e9j\u00e0, Magazine Media est votre guide dans le paysage magazine et m\u00e9dia. Cette ann\u00e9e encore, nous avons pris \u00e0 c\u0153ur notre mission en nous immergeant plus profond\u00e9ment dans le r\u00e9cit derri\u00e8re certains titres, comme <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/grace-a-son-expertise-notre-site-est-une-reference-en-matiere-de-programmes-tele\/\">Cin\u00e9 T\u00e9l\u00e9 Revue<\/a>, <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/un-eventail-de-bonnes-raisons-qui-ont-allege-la-crise\/\">L\u2019Eventail<\/a>, <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/dz-magazine-renforce-la-puissance-hebdomadaire-de-de-zondag\/\">DZ Magazine<\/a> et <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/dz-magazine-renforce-la-puissance-hebdomadaire-de-de-zondag\/\">Bruzz<\/a>.<\/p>\n<p>Nous ne nous sommes toutefois pas limit\u00e9s \u00e0 des r\u00e9cits de notre propre cru, bien \u00e9videmment. Non, nous avons aussi demand\u00e9 aux annonceurs, comme <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/dz-magazine-renforce-la-puissance-hebdomadaire-de-de-zondag\/\" target=\"_blank\" rel=\"noopener\">Colruyt Meilleurs Prix<\/a>, ce qu\u2019eux pensent du m\u00e9dia.<\/p>\n<p>La mission de Magazine Media est en effet d\u2019inspirer les marketeurs et de les aider \u00e0 aller de l\u2019avant avec leurs choix. Voil\u00e0 pourquoi il est important de bien saisir de nouveaux termes comme <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/dz-magazine-renforce-la-puissance-hebdomadaire-de-de-zondag\/\">brand suitability<\/a> ou <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/euh-diversite-mediatique-raf-njotea\/\">diversit\u00e9 m\u00e9dia<\/a>, ou de suivre \u00e0 la trace les \u00e9volutions majeures dans le paysage m\u00e9dia. Pensons \u00e0 l\u2019actualit\u00e9 autour du <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/qui-a-peur-du-dma\/\">DMA<\/a> ou du <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/cookieless-un-enieme-point-indispensable-de-la-situation\/\">cookieless<\/a> durant l\u2019ann\u00e9e \u00e9coul\u00e9e.<\/p>\n<p>Une des tendances cette ann\u00e9e a \u00e9t\u00e9 l\u2019attention renouvel\u00e9e pour les <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/les-newsletters-multifonctionnelles-et-plus-pertinentes-que-jamais\/\">newsletters<\/a>. Le fait que les Belges sont <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/les-belges-sont-les-plus-grands-devoreurs-de-newsletters-au-monde\/\">les plus grands consommateurs de newsletters<\/a> y est sans doute pour quelque chose. Ce fut aussi <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-cinq-innovations-dans-le-monde-magazine-et-une-strategie-unique-pour-y-repondre\/\">un th\u00e8me<\/a> lors de notre conf\u00e9rence MAGnify annuelle.<\/p>\n<p>Pour la premi\u00e8re fois depuis la crise du coronavirus, MAGnify a \u00e9t\u00e9 organis\u00e9 de fa\u00e7on physique et <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-pourquoi-vous-auriez-du-etre-la\/\">\u00e7a n\u2019a vraiment pas pu \u00e9chapper aux participants<\/a>. Outre la pr\u00e9sentation de Lucio Mesquita, \u00a0Jacqueline Loch a entretenu l\u2019assembl\u00e9e sur <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-jacqueline-loch-entrevoit-une-explosion-de-possibilites-pour-qui-veut-entrer-en-interaction-avec-le-public-des-marques-magazine\/\">le lien entre les magazines et l\u2019e-commerce<\/a>.<\/p>\n<p>C\u2019est toutefois la Fran\u00e7aise Am\u00e9lie Benisty qui a eu le plus d\u2019impact. Elle a pr\u00e9sent\u00e9 les r\u00e9sultats d\u2019une \u00e9tude hexagonale sur <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/une-etude-media-francaise-demontre-limpact-important-des-medias-de-presse-sur-le-comportement-de-recherche\/\">l\u2019impact des campagnes imprim\u00e9es sur le comportement de recherche en ligne<\/a>. Cela a engendr\u00e9 beaucoup d\u2019<a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/une-etude-sur-limpact-des-campagnes-de-presse-sur-search-circule-dans-les-agences-media-belges\/\">int\u00e9r\u00eat de la part des agences m\u00e9dia belges<\/a>.<\/p>\n<p>Avec <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/ce-que-les-laureats-des-stumpa-ramenent-dans-leurs-valises-cannoises\/\">le r\u00e9cit sur les laur\u00e9ats des StuMPA<\/a>, Magazine Media a une nouvelle fois mis en exergue sa propre actualit\u00e9, mais la meilleure nouvelle est sans doute venue d\u2019une source neutre. Dans l\u2019\u00e9tude CIM publi\u00e9e en octobre, les magazines et leurs pendants en ligne se sont en effet tr\u00e8s bien d\u00e9fendus. Conclusion\u00a0: <a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/6-belges-sur-10-lisent-chaque-semaine-un-hebdomadaire\/\">6 Belges sur 10 lisent un hebdomadaire chaque semaine<\/a>. D\u00e8s ce moment-l\u00e0, rien n\u2019a plus pu g\u00e2cher notre ann\u00e9e\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2022 aussi, Magazine Media a continu\u00e9 \u00e0 vous aider \u00e0 prendre le pouls et la temp\u00e9rature des \u00e9volutions dans le domaine des m\u00e9dias (magazine). Il y a peu de chances que vous ayez lu tous nos articles. Voil\u00e0 pourquoi nous vous proposons un floril\u00e8ge des contributions les plus m\u00e9morables&#8230;.<\/p>\n","protected":false},"author":413,"featured_media":44629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738],"tags":[],"class_list":["post-44631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Voici ce que vous auriez d\u00fb lire en 2022 - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"En 2022 aussi, Magazine Media a continu\u00e9 \u00e0 vous aider \u00e0 prendre la temp\u00e9rature des \u00e9volutions dans les m\u00e9dias. 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Nous vous proposons un floril\u00e8ge des contributions les plus m\u00e9morables.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/voici-ce-que-vous-auriez-du-lire-en-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-19T07:46:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-20T10:09:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2022\/12\/kelly-sikkema-64OzuZ8ThE-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erlijn Mostinckx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erlijn Mostinckx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/voici-ce-que-vous-auriez-du-lire-en-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/voici-ce-que-vous-auriez-du-lire-en-2022\/\"},\"author\":{\"name\":\"Erlijn Mostinckx\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/b6cf38586e219102fb97204fae66ded3\"},\"headline\":\"Voici ce que vous auriez d\u00fb lire en 2022\",\"datePublished\":\"2022-12-19T07:46:54+00:00\",\"dateModified\":\"2022-12-20T10:09:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/voici-ce-que-vous-auriez-du-lire-en-2022\/\"},\"wordCount\":451,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/voici-ce-que-vous-auriez-du-lire-en-2022\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/voici-ce-que-vous-auriez-du-lire-en-2022\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/voici-ce-que-vous-auriez-du-lire-en-2022\/\",\"name\":\"Voici ce que vous auriez d\u00fb lire en 2022 - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2022-12-19T07:46:54+00:00\",\"dateModified\":\"2022-12-20T10:09:24+00:00\",\"description\":\"En 2022 aussi, Magazine Media a continu\u00e9 \u00e0 vous aider \u00e0 prendre la temp\u00e9rature des \u00e9volutions dans les m\u00e9dias. 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