{"id":438,"date":"2014-09-30T08:01:18","date_gmt":"2014-09-30T07:01:18","guid":{"rendered":"http:\/\/www.magazinemedia.be\/comment-realiser-une-bonne-pub-magazine\/"},"modified":"2022-12-19T10:56:58","modified_gmt":"2022-12-19T09:56:58","slug":"comment-realiser-une-bonne-pub-magazine","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/comment-realiser-une-bonne-pub-magazine\/","title":{"rendered":"Comment r\u00e9aliser une bonne pub magazine ?"},"content":{"rendered":"<p><span lang=\"FR-BE\">Les tests pratiqu\u00e9s \u00e0 l&rsquo;international sur des publicit\u00e9s<\/span><span lang=\"FR-BE\">(*) <\/span><span lang=\"FR-BE\">prouvent que les lecteurs r\u00e9agissent toujours \u00e0 certains stimuli positifs, et absolument pas \u00e0 d&rsquo;autres types de stimuli. La combinaison de ce ph\u00e9nom\u00e8ne et de la cr\u00e9ativit\u00e9 procure \u00e0 la publi&rsquo;\u00adcit\u00e9 son &lsquo;\u00ab pouvoir d&rsquo;arr\u00eat &lsquo;\u00bb, et c&rsquo;est ce dont il faut tenir compte. L&rsquo;int\u00e9r\u00eat du lecteur pour la marque ou le produit est le crit\u00e8re le plus important.<\/span><\/p>\n<p><span lang=\"FR-BE\">Vous avez de la chance, le lecteur estime qu&rsquo;une publicit\u00e9 est \u00e0 sa place dans un magazine. Vous disposez donc d&rsquo;un public ouvert \u00e0 vos messages. Mais g\u00e9rer votre planning en accord avec le contexte reste important : les lecteurs ont l&rsquo;esprit d&rsquo;autant plus ouvert \u00e0 votre message qu&rsquo;il s&rsquo;int\u00e8gre parfaitement \u00e0 l&rsquo;environnement et au magazine.<img decoding=\"async\" class=\"media-image\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/editorial_0.png\" alt=\"\" width=\"480\" height=\"280\" \/><\/span><\/p>\n<p><span lang=\"FR-BE\">Mais il ne faut pas n\u00e9gliger d&rsquo;autres facteurs : un grand format attire toujours davan&rsquo;\u00adtage l&rsquo;attention, par exemple. Les formats sp\u00e9ciaux comme les coupons, pop-ups, \u00e9chantillons augmentent l&rsquo;impact visuel de votre publicit\u00e9.<\/span><\/p>\n<p><span lang=\"FR-BE\"><img decoding=\"async\" class=\"media-image\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/coupons_1.png\" alt=\"\" width=\"480\" height=\"285\" \/><\/span><\/p>\n<p><span lang=\"FR-BE\">En d\u00e9veloppant des interactions plus longues, le lecteur retiendra mieux la marque et son message. Par ailleurs, ces conclusions sont \u00e9galement valables pour les publicit\u00e9s sur tablette. Une foule de possibilit\u00e9s s&rsquo;offre aux annonceurs pour d\u00e9velopper cette interactivit\u00e9 : jeux, vid\u00e9os, humour visuel\u00e2\u0080\u00a6 Jusqu&rsquo;\u00e0 pr\u00e9sent, elles ont \u00e9t\u00e9 peu exploit\u00e9es, ce qui laisse le champ libre aux prochaines campagnes pour explorer ce domaine. <\/span><\/p>\n<p><span lang=\"FR-BE\">Un autre aspect est le contenu m\u00eame : lors de la rencontre avec une publicit\u00e9, le cerveau r\u00e9agit tr\u00e8s rapidement pour l&rsquo;\u00e9valuer. Si l&rsquo;on classe les publicit\u00e9s en fonction de la force de la r\u00e9action qu&rsquo;elles provoquent, celles qui provoquent des \u00e9motions simples et positives sont les plus efficaces. Le succ\u00e8s de la publicit\u00e9 d\u00e9pend aussi de la marque : une marque \u00e0 forte notori\u00e9t\u00e9 va de pair avec une r\u00e9ponse c\u00e9r\u00e9brale plus rapide. L&rsquo;angoisse, ou un humour trop d\u00e9cal\u00e9, peuvent \u00eatre contre-productifs.<\/span><\/p>\n<p><span lang=\"FR-BE\">Plus d&rsquo;info\u00a0? <a href=\"http:\/\/www.magazinemedia.be\/fr\/magazine-media-scan-01-fr\" target=\"_self\" rel=\"noopener\">Cliquez ici<\/a><\/span><\/p>\n<p class=\"Default\"><span lang=\"FR-BE\">(*) <\/span><span lang=\"FR-BE\">Belgique, Pays-Bas, Royaume-Uni, \u00e0\u0089tats-Unis, Finlande, Hongrie<\/span><\/p>\n<p><span lang=\"FR-BE\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p><span lang=\"FR-BE\">Les tests pratiqu\u00e9s \u00e0 l\u2019international sur des publicit\u00e9s<\/span><span lang=\"FR-BE\">(*)\u00a0<\/span><span lang=\"FR-BE\">prouvent que les lecteurs r\u00e9agissent toujours \u00e0 certains stimuli positifs, et absolument pas \u00e0 d\u2019autres types de stimuli. La combinaison de ce ph\u00e9nom\u00e8ne et de la cr\u00e9ativit\u00e9 procure \u00e0 la publi\u00adcit\u00e9 son \u00ab pouvoir d\u2019arr\u00eat \u00bb, et c\u2019est ce dont il faut tenir compte.<\/span><\/p>\n","protected":false},"author":1,"featured_media":439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[778],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-advertenties-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment r\u00e9aliser une bonne pub magazine ? - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment r\u00e9aliser une bonne pub magazine ? - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Les tests pratiqu\u00e9s \u00e0 l\u2019international sur des publicit\u00e9s(*)\u00a0prouvent que les lecteurs r\u00e9agissent toujours \u00e0 certains stimuli positifs, et absolument pas \u00e0 d\u2019autres types de stimuli. La combinaison de ce ph\u00e9nom\u00e8ne et de la cr\u00e9ativit\u00e9 procure \u00e0 la publi\u00adcit\u00e9 son \u00ab pouvoir d\u2019arr\u00eat \u00bb, et c\u2019est ce dont il faut tenir compte.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-30T07:01:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T09:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/size%20matters.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@nick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@nick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/\"},\"author\":{\"name\":\"@nick\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\"},\"headline\":\"Comment r\u00e9aliser une bonne pub magazine ?\",\"datePublished\":\"2014-09-30T07:01:18+00:00\",\"dateModified\":\"2022-12-19T09:56:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/\"},\"wordCount\":358,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"advertenties @fr\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/\",\"name\":\"Comment r\u00e9aliser une bonne pub magazine ? - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2014-09-30T07:01:18+00:00\",\"dateModified\":\"2022-12-19T09:56:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment r\u00e9aliser une bonne pub magazine ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\",\"name\":\"@nick\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment r\u00e9aliser une bonne pub magazine ? - WE MEDIA Magazine Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment r\u00e9aliser une bonne pub magazine ? - WE MEDIA Magazine Media","og_description":"Les tests pratiqu\u00e9s \u00e0 l\u2019international sur des publicit\u00e9s(*)\u00a0prouvent que les lecteurs r\u00e9agissent toujours \u00e0 certains stimuli positifs, et absolument pas \u00e0 d\u2019autres types de stimuli. La combinaison de ce ph\u00e9nom\u00e8ne et de la cr\u00e9ativit\u00e9 procure \u00e0 la publi\u00adcit\u00e9 son \u00ab pouvoir d\u2019arr\u00eat \u00bb, et c\u2019est ce dont il faut tenir compte.","og_url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2014-09-30T07:01:18+00:00","article_modified_time":"2022-12-19T09:56:58+00:00","og_image":[{"width":1366,"height":768,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/size matters.png","type":"image\/png"}],"author":"@nick","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@nick","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/"},"author":{"name":"@nick","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde"},"headline":"Comment r\u00e9aliser une bonne pub magazine ?","datePublished":"2014-09-30T07:01:18+00:00","dateModified":"2022-12-19T09:56:58+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/"},"wordCount":358,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["advertenties @fr"],"articleSection":["Research"],"inLanguage":"fr-BE"},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/","url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/","name":"Comment r\u00e9aliser une bonne pub magazine ? - WE MEDIA Magazine Media","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2014-09-30T07:01:18+00:00","dateModified":"2022-12-19T09:56:58+00:00","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-maakt-u-een-goede-magazine-advertentie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment r\u00e9aliser une bonne pub magazine ?"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde","name":"@nick"}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media\/439"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}