{"id":4338,"date":"2014-01-01T16:07:28","date_gmt":"2014-01-01T15:07:28","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=4338"},"modified":"2022-12-19T10:57:00","modified_gmt":"2022-12-19T09:57:00","slug":"le-trafic-via-les-medias-sociaux","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-trafic-via-les-medias-sociaux\/","title":{"rendered":"Le trafic via les m\u00e9dias sociaux"},"content":{"rendered":"<p>La plupart des \u00e9diteurs de presse magazine et quotidienne enregistrent moins de 10 % de trafic direct sur site, tandis que la part des clics ( \u2018click-throughs\u2019) via les m\u00e9dias sociaux cro\u00eet tr\u00e8s rapidement et est m\u00eame sup\u00e9rieure \u00e0 celles des moteurs de recherche (source\u00a0: Shareaholic). De Persgroep rapporte 30 % de trafic via le r\u00e9f\u00e9rencement sur les m\u00e9dias sociaux en 2014, tandis que 22 % seulement s\u2019est fait via les moteurs de recherche (23 % directement vers des applis et 14 % directement vers des sites Web). Le taux de clic au d\u00e9part des m\u00e9dias sociaux a augment\u00e9 de 179 % depuis 2013.<\/p>\n<p>Cette tendance a entra\u00een\u00e9 le \u2018d\u00e9sassemblage\u2019 des quotidiens et des magazines en histoires, photos et autres \u00e9l\u00e9ments individuels. C\u2019est une \u00e9volution que l\u2019industrie de la musique avait d\u00e9j\u00e0 subie pr\u00e9c\u00e9demment.<\/p>\n<p>2015 est l\u2019ann\u00e9e des accords entre plates-formes de m\u00e9dias sociaux, tels que ceux qui lient Facebook et Snapchat d\u2019une part, et des soci\u00e9t\u00e9s m\u00e9dia d\u2019autre part. Il est \u00e0 esp\u00e9rer que ces derni\u00e8res auront retenu la le\u00e7on des accords Apple\/iTunes, car au bout du compte le profit r\u00e9el pour toutes les parties r\u00e9side dans les donn\u00e9es.<\/p>\n<p>Jeff Jarvis, analyste m\u00e9dia et blogueur pour Buzzmachine.com, le formule comme suit\u00a0: \u00ab\u00a0But keep in mind where the real value is: in the relationship, in knowing what people \u2014 individuals and communities, not a faceless, anonymous mass \u2014 need and want and know so you can give them relevance and value and so they will give you greater usage, engagement, attention, loyalty and advertising value in return.\u00a0\u00bb<\/p>\n<p>Au bout du compte, les \u00e9diteurs qui perdent leur acc\u00e8s aux donn\u00e9es utilisateurs perdent tout. <img decoding=\"async\" class=\"alignnone size-full wp-image-4297\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-7.png\" alt=\"Highest ranking publishers among social referrals\" width=\"955\" height=\"363\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-7.png 955w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-7-300x114.png 300w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.magazinemedia.be\/?p=4313\">Retour vers l&rsquo;article principal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plupart des \u00e9diteurs de presse magazine et quotidienne enregistrent moins de 10 % de trafic direct sur site, tandis que la part des clics ( \u2018click-throughs\u2019) via les m\u00e9dias sociaux cro\u00eet tr\u00e8s rapidement et est m\u00eame sup\u00e9rieure \u00e0 celles des moteurs de recherche (source\u00a0: Shareaholic). De Persgroep rapporte 30&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-4338","post","type-post","status-publish","format-standard","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le trafic via les m\u00e9dias sociaux - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"les \u00e9diteurs enregistrent moins de 10 % de trafic direct sur site. la part des clics ( \u2018click-throughs\u2019) via les m\u00e9dias sociaux cro\u00eet tr\u00e8s rapidement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/traffic-via-sociale-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le trafic via les m\u00e9dias sociaux - 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