{"id":4321,"date":"2014-01-01T11:53:25","date_gmt":"2014-01-01T10:53:25","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=4321"},"modified":"2022-12-19T10:57:01","modified_gmt":"2022-12-19T09:57:01","slug":"que-partage-t-on-le-plus-sur-quelle-plate-forme","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/que-partage-t-on-le-plus-sur-quelle-plate-forme\/","title":{"rendered":"Que partage-t-on le plus sur quelle plate-forme\u00a0?"},"content":{"rendered":"<p>Les diff\u00e9rents r\u00e9seaux sociaux ont leurs caract\u00e9ristiques propres, qui ont un impact sur l\u2019utilisation. Aux Etats-Unis, une \u00e9tude enregistre quel type de contenu est partag\u00e9 le plus sur chacun des trois grands r\u00e9seaux (Facebook, Twitter, Instagram).<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-4.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4281\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-4.png\" alt=\"Top content categories for shareable content\" width=\"467\" height=\"533\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-4.png 467w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-4-263x300.png 263w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/a><\/p>\n<p>Chaque plate-forme englobe d\u2019autres th\u00e8mes de contenu qui, plus que d\u2019autres sujets, incitent les utilisateurs \u00e0 poster et \u00e0 partager. Une \u00e9tude de Buzzsumo and Fractl datant de 2014 (une analyse de 2,6 milliards de partages d\u20191 million d\u2019articles) nous r\u00e9v\u00e8le ceci\u00a0:<\/p>\n<ul>\n<li>Facebook\u00a0: beaucoup de types de contenus diff\u00e9rents\u00a0; divertissement, actualit\u00e9 et contenus commerciaux<\/li>\n<li>Twitter\u00a0: culture pop<\/li>\n<li>Google+\u00a0: actualit\u00e9 mondiale et sectorielle\/d\u2019entreprise<\/li>\n<li>Pinterest\u00a0: alimentation, habitat, sant\u00e9, beaut\u00e9<\/li>\n<li>LinkedIn\u00a0: d\u00e9veloppement professionnel et business<\/li>\n<\/ul>\n<p>Une \u00e9tude australienne r\u00e9cente de RadiumOne nous en dit un peu plus sur les motivations sous-jacentes qui poussent \u00e0 partager du contenu via les m\u00e9dias sociaux\u00a0: \u00ab\u00a0Social sharing provides the same release of dopamine that we get from other pleasurable experiences such as sex, eating and exercise.\u00a0\u00bb Les gens en retirent un sentiment positif, plein d\u2019espoir, qu\u2019ils aiment r\u00e9\u00e9voquer \u00e0 chaque fois. Il s\u2019av\u00e8re d\u00e8s lors qu\u2019imm\u00e9diatement apr\u00e8s le partage d\u2019information, ils sont le plus ouverts \u00e0 d\u2019autres messages pertinents.<\/p>\n<p>Maintenant que la technologie permet de toucher les consommateurs \u00e0 des moments et des endroits sp\u00e9cifiques, le contenu peut \u00eatre accord\u00e9 en cons\u00e9quence. Cela cr\u00e9e une opportunit\u00e9 particuli\u00e8rement int\u00e9ressante pour les annonceurs. S\u2019ils raccrochent leur message \u00e0 un contenu partag\u00e9 pr\u00e9c\u00e9demment, ils sont presque s\u00fbrs de toucher un consommateur engag\u00e9. (Source\u00a0: WARC)<\/p>\n<p><a href=\"http:\/\/www.magazinemedia.be\/?p=4313\">Retour vers l&rsquo;article principal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les diff\u00e9rents r\u00e9seaux sociaux ont leurs caract\u00e9ristiques propres, qui ont un impact sur l\u2019utilisation. Aux Etats-Unis, une \u00e9tude enregistre quel type de contenu est partag\u00e9 le plus sur chacun des trois grands r\u00e9seaux (Facebook, Twitter, Instagram). Chaque plate-forme englobe d\u2019autres th\u00e8mes de contenu qui, plus que d\u2019autres sujets, incitent les&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-4321","post","type-post","status-publish","format-standard","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Que partage-t-on le plus sur quelle plate-forme\u00a0? - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Chaque plate-forme englobe d\u2019autres th\u00e8mes de contenu qui, plus que d\u2019autres sujets, incitent les utilisateurs \u00e0 poster et \u00e0 partager\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/welke-content-wordt-het-meest-op-elk-social-media-platform-gedeeld\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que partage-t-on le plus sur quelle plate-forme\u00a0? 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