{"id":4313,"date":"2015-08-13T08:09:18","date_gmt":"2015-08-13T07:09:18","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=4313"},"modified":"2015-08-27T10:53:10","modified_gmt":"2015-08-27T09:53:10","slug":"we-are-social-social-media-trends","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/we-are-social-social-media-trends\/","title":{"rendered":"We are social! &#8211; Social media trends"},"content":{"rendered":"<p>29 % de la population mondiale poss\u00e8de un compte actif sur un r\u00e9seau social. Cela fait plus de 2 milliards de personnes au total. En outre, le r\u00e9seautage social \u00a0est actuellement la premi\u00e8re activit\u00e9 en ligne dans tous les pays. Voil\u00e0 quelques constats impressionnants que l\u2019on peut tirer du deuxi\u00e8me FIPP Special Report sur les m\u00e9dias sociaux et les applis de messagerie. Nous avons dress\u00e9 pour vous l\u2019inventaire des faits les plus pertinents.<\/p>\n<p>Il y a quelque temps, nous avions publi\u00e9 sur ce site un r\u00e9sum\u00e9 du premier <a href=\"http:\/\/www.magazinemedia.be\/fr\/3-milliards-de-videos-par-mois\/\" target=\"_blank\">FIPP Special Report sur les tendances mondiales en mati\u00e8re de vid\u00e9o<\/a>. Entre-temps, la FIPP a diffus\u00e9 d\u2019autres rapports int\u00e9ressants dans la s\u00e9rie. Nous vous en devons encore quelques-uns (ne perdez pas de vue ce site\u00a0!).<\/p>\n<p>Dans le graphique ci-dessous, vous trouverez un aper\u00e7u du paysage num\u00e9rique global. Comme nous l\u2019avons d\u00e9j\u00e0 dit, plus de 2 milliards de gens sont actifs sur un ou plusieurs r\u00e9seaux sociaux et ce nombre augmente tous les ans de 12 %, soit de 222 millions d\u2019utilisateurs.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-11.png\"><img decoding=\"async\" class=\"alignnone wp-image-4267\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-11.png\" alt=\"Grafiek 1\" width=\"713\" height=\"523\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-11.png 929w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-11-300x220.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/p>\n<p>Les \u00e9tudes visant \u00e0 d\u00e9terminer l\u2019origine du trafic sur site (r\u00e9f\u00e9rencements) ainsi que les \u00e9diteurs-m\u00eames confirment qu\u2019aujourd\u2019hui d\u00e9j\u00e0, leurs sites enregistrent plus de trafic passant par des m\u00e9dias sociaux que par des moteurs de recherche.<\/p>\n<p>D\u00e8s lors, le r\u00e9seautage social est la premi\u00e8re activit\u00e9 en ligne dans tous les pays, suivi du micro-blogging et de la lecture de presse en ligne. Personne ne sera \u00e9tonn\u00e9 de savoir que Facebook est le premier r\u00e9seau social au monde (en nombre de membres et utilisateurs actifs)\u00a0: 80 % des utilisateurs Internet ont un compte (abstraction faite de la Chine).<\/p>\n<p>Entre-temps, Facebook a souffert de sa propre popularit\u00e9\u00a0: trop de papas et de mamans l\u2019ont d\u00e9couvert, incitant les jeunes \u00e0 s\u2019en d\u00e9tourner et \u00e0 cr\u00e9er un nouveau <em>hype<\/em>. Du coup, cette derni\u00e8re ann\u00e9e le r\u00e9seau populaire a c\u00e9d\u00e9 des parts au profit de r\u00e9seaux en plein essor comme Instagram, Tumblr et Pinterest. Twitter et YouTube ont vu leur courbe de croissance s\u2019aplanir quelque peu, mais YouTube a tout de m\u00eame r\u00e9ussi pour la premi\u00e8re fois \u00e0 toucher plus d\u2019utilisateurs mensuels que Facebook. Aux yeux des adolescents, c\u2019est aussi la plate-forme la plus <em>cool<\/em>.<\/p>\n<p>Tumblr, la plate-forme multim\u00e9dia de micro-blogging et de m\u00e9dias sociaux, a acquis le plus de nouveaux fans dans la cat\u00e9gorie des 25 \u00e0 64 ans. Chez les 25 \u00e0 34 ans, la croissance \u00e9tait de 100 %, mais dans la tranche sup\u00e9rieure (celle des 55 \u00e0 64 ans), l\u2019augmentation culminait m\u00eame \u00e0 420 %. Chez Pinterest, l\u2019utilisation active a doubl\u00e9 dans quasi toutes les cat\u00e9gories d\u2019\u00e2ge. Instagram aussi a enregistr\u00e9 une croissance \u00e0 deux chiffres et au sein des groupes plus \u00e2g\u00e9s surtout l\u2019utilisation active a \u00e9norm\u00e9ment progress\u00e9 (150 % chez les 55 \u00e0 65 ans).<\/p>\n<p>Les chiffres d\u00e9montrent avant tout que les cat\u00e9gories d\u2019\u00e2ge plus jeunes fournissent les <em>early adopters<\/em>, comme c\u2019est toujours le cas pour les m\u00e9dias num\u00e9riques, et que les nouveaux r\u00e9seaux sociaux arrivent rapidement \u00e0 maturit\u00e9.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-2a2.png\"><img decoding=\"async\" class=\"alignnone wp-image-4269\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/08\/Grafiek-2a2-1024x637.png\" alt=\"Top social platforms - growth active users\" width=\"741\" height=\"500\" \/><\/a><\/p>\n<p>Les \u2018Millennials\u2019 (17 \u00e0 31 ans) consacrent 2 \u00e0 3 heures par jour \u00e0 leur smartphone, le r\u00e9seautage social \u00e9tant l\u2019activit\u00e9 premi\u00e8re.<\/p>\n<p><strong>D\u00e9couvrez plus\u00a0:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.magazinemedia.be\/?p=4317\">Pourquoi utilise-t-on les m\u00e9dias sociaux ?<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/?p=4321\">Que partage-t-on le plus sur quelle plate-forme ?<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/?p=4326\">Qu\u2019est-ce qui rend un post populaire, voire \u2018viral\u2019 ?<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/?p=4329\">Les applis de messageries sociale &amp; les appareils<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/?p=4333\">Focus sur Facebook<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/?p=4338\">Le trafic via les m\u00e9dias sociaux<\/a><\/li>\n<\/ul>\n<p>Pour terminer, le FIPP Special Report refile une s\u00e9rie de tuyaux aux \u00e9diteurs en vue d\u2019\u00e9laborer une strat\u00e9gie de\u00a0m\u00e9dias sociaux judicieuse.<\/p>\n<p><strong>T\u00e9l\u00e9chargez <a href=\"http:\/\/www.fipp.com\/news\/fippnews\/download-fipp-insight-social-media-special-report\" target=\"_blank\">le rapport complet ici\u00a0<\/a><\/strong><\/p>\n<p><span style=\"font-size: 12px;\"><em>* En 2015, la FIPP publie une s\u00e9rie int\u00e9ressante de \u2018Special Reports\u2019 sur les tendances les plus actuelles dans le monde m\u00e9dia global. Les th\u00e8mes sont\u00a0:<\/em><\/span><\/p>\n<ol>\n<li><span style=\"font-size: 12px;\"><em><a href=\"http:\/\/fipp.s3.amazonaws.com\/media\/documents\/FIPP%20World%20Media%20Trends_Special%20Report_Video%20Report.pdf\" target=\"_blank\"><strong>Video<\/strong><\/a>\u00a0(<a href=\"http:\/\/www.magazinemedia.be\/nl\/3-miljard-videos-maand\/\" target=\"_blank\"> part 1<\/a> &amp; <a href=\"http:\/\/www.magazinemedia.be\/nl\/3-miljard-videos-maand-vervolg\/\" target=\"_blank\">part 2<\/a>)<\/em><\/span><\/li>\n<li><span style=\"font-size: 12px;\"><em><a href=\"http:\/\/fipp.s3.amazonaws.com\/media\/documents\/FIPP%20World%20Media%20Trends_Special%20Report_Social%20Media.pdf\" target=\"_blank\"><strong>Social media<\/strong><\/a><\/em><\/span><\/li>\n<li><span style=\"font-size: 12px;\"><em><a href=\"http:\/\/fipp.s3.amazonaws.com\/media\/documents\/FIPP%20World%20Media%20Trends_Special%20Report_Mobile.pdf\" target=\"_blank\"><strong>Mobile<\/strong><\/a><\/em><\/span><\/li>\n<li><span style=\"font-size: 12px;\"><em><a href=\"http:\/\/fipp.s3.amazonaws.com\/media\/documents\/FIPP%20World%20Media%20Trends_Special%20Report_Big%20Data.pdf\" target=\"_blank\"><strong>Big data<\/strong><\/a><\/em><\/span><\/li>\n<li><span style=\"font-size: 12px;\"><em>Digital <a href=\"http:\/\/fipp.s3.amazonaws.com\/media\/documents\/FIPP%20World%20Media%20Trends_Special%20Report_Digital%20Revenue.pdf\" target=\"_blank\"><strong>Revenue<\/strong><\/a><\/em><\/span><\/li>\n<li><span style=\"font-size: 12px;\"><em>Magazine media (multi-platform brands) (September 2015)<\/em><\/span><\/li>\n<li><span style=\"font-size: 12px;\"><em>Content (October 2015)<\/em><\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>29 % de la population mondiale poss\u00e8de un compte actif sur un r\u00e9seau social. Cela fait plus de 2 milliards de personnes au total. En outre, le r\u00e9seautage social \u00a0est actuellement la premi\u00e8re activit\u00e9 en ligne dans tous les pays. Voil\u00e0 quelques constats impressionnants que l\u2019on peut tirer du deuxi\u00e8me&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-4313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We are social! - Social media trends - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"29 % de la population mondiale poss\u00e8de un compte de r\u00e9seau social actif. 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