{"id":4254,"date":"2015-08-11T09:07:53","date_gmt":"2015-08-11T08:07:53","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=4254"},"modified":"2015-08-27T10:56:58","modified_gmt":"2015-08-27T09:56:58","slug":"les-marques-de-beaute-profitent-du-lien-solide-entre-les-femmes-et-les-magazines","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-marques-de-beaute-profitent-du-lien-solide-entre-les-femmes-et-les-magazines\/","title":{"rendered":"Les marques de beaut\u00e9 profitent du lien solide entre les femmes et les magazines"},"content":{"rendered":"<p>Aucun m\u00e9dia ne touche les femmes comme le font les magazines. Les annonceurs aussi en tirent profit. Par exemple, 67 % des lectrices passent \u00e0 l\u2019action apr\u00e8s avoir vu une annonce \u2018sant\u00e9 &amp; beaut\u00e9\u2019, r\u00e9v\u00e8le une \u00e9tude canadienne.<\/p>\n<p>Avec un taux de 67 %, le secteur \u2018sant\u00e9 &amp; beaut\u00e9\u2019 obtient un excellent score. Suite \u00e0 une publicit\u00e9, deux tiers des lectrices se sont forg\u00e9es un avis plus favorable sur la marque, ont conserv\u00e9 l\u2019annonce ou ont effectivement achet\u00e9 le produit. 39 % de ces 67 % repr\u00e9sentent en effet des actions d\u2019achat effectives\u00a0: les r\u00e9pondantes ont achet\u00e9 le produit ou envisag\u00e9 de l\u2019acheter. \u00a0Ce sont l\u00e0 des scores qu\u2019on n\u2019enregistre plus que pour les marques FMCG\u2026<\/p>\n<p>La preuve en est aussi fournie par une autre \u00e9tude. Celle-ci d\u00e9montre que ce sont surtout les lectrices magazine qui ach\u00e8tent pour plus de 50 dollars en maquillage tous les mois. Le m\u00e9dia est loin devant Internet, les journaux, la radio et la t\u00e9l\u00e9vision. M\u00eame topo pour celles qui, le mois pr\u00e9c\u00e9dent, ont achet\u00e9 pour plus de 50 dollars en produits de soins\u00a0: ce sont \u00e0 nouveau les lectrices magazine qui r\u00e9alisent le meilleur score. Enfin, chez celles qui ont achet\u00e9 pour plus de 50 dollars en parfum, les lectrices magazine sont \u00e9galement surrepr\u00e9sent\u00e9es.<\/p>\n<p>Ces informations proviennent des Category Quick Hits de \u2018Magazines Canada\u2019. Pour le secteur \u2018Health &amp; Beauty\u2019, on a exploit\u00e9 les donn\u00e9es d\u2019avril 2014 \u00e0 mars 2015.<\/p>\n<p><a href=\"http:\/\/www.magazinescanada.ca\/search-media?media_file_id=1680\" target=\"_blank\">Plus d\u2019infos (ANG)<\/a><\/p>\n<p><a href=\"http:\/\/www.magazinescanada.ca\/search-media?media_file_id=1679\" target=\"_blank\">Plus d\u2019infos (FR) <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aucun m\u00e9dia ne touche les femmes comme le font les magazines. Les annonceurs aussi en tirent profit. Par exemple, 67 % des lectrices passent \u00e0 l\u2019action apr\u00e8s avoir vu une annonce \u2018sant\u00e9 &amp; beaut\u00e9\u2019, r\u00e9v\u00e8le une \u00e9tude canadienne. Avec un taux de 67 %, le secteur \u2018sant\u00e9 &amp; beaut\u00e9\u2019 obtient&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1408],"class_list":["post-4254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-research-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les marques de beaut\u00e9 profitent de magazines<\/title>\n<meta name=\"description\" content=\"Les marques de beaut\u00e9 profitent du lien entre les femmes et les magazines. 67 % des lectrices passent \u00e0 l\u2019action apr\u00e8s avoir vu une annonce \u2018sant\u00e9 &amp; beaut\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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