{"id":41842,"date":"2022-01-13T11:58:25","date_gmt":"2022-01-13T10:58:25","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=41842"},"modified":"2022-01-14T09:40:44","modified_gmt":"2022-01-14T08:40:44","slug":"2021-en-9-citations-memorables","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/2021-en-9-citations-memorables\/","title":{"rendered":"2021 en 9 citations m\u00e9morables"},"content":{"rendered":"<p><em><strong>L\u2019an dernier aussi, nous vous avons inform\u00e9s et inspir\u00e9s sur les tenants et aboutissants du m\u00e9dia magazine. En guise de salve de cl\u00f4ture (et de coup d\u2019envoi d\u2019une nouvelle ann\u00e9e), nous vous avons r\u00e9uni les 9 citations les plus m\u00e9morables.<\/strong><\/em><\/p>\n<p style=\"text-align: center;\"><strong>A lire aussi :\u00a0<a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/bart-kuypers-mediaspecs-revient-sur-2021\/\" target=\"_blank\" rel=\"noopener\">Bart Kuypers (MediaSpecs) revient sur 2021<\/a><\/strong><\/p>\n<h2><span style=\"font-size: 14pt;\">\u00a0<strong>An Brouckmans<\/strong>, R\u00e9dactrice en chef Feeling &amp; Gael<\/span><\/h2>\n<p>\u00ab Aucun canal n\u2019a jamais disparu. La radio ne s\u2019est pas \u00e9clips\u00e9e quand la TV est apparue. Les journaux ne se sont pas \u00e9clips\u00e9s quand Internet est arriv\u00e9. Le fait que de nos jours bon nombre d\u2019influenceurs misent r\u00e9solument sur un livre, est \u00e0 mes yeux le plus bel exemple de la puissance du papier. \u00bb<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"l1SRNj04vf\"><p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/an-brouckmans-pourquoi-les-magazines-disparaitraient-ils\/\">An Brouckmans : \u00ab\u00a0La TV n\u2019a pas remplac\u00e9 la radio. Alors, pourquoi les magazines dispara\u00eetraient-ils\u00a0?\u00a0\u00bb<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0An Brouckmans : \u00ab\u00a0La TV n\u2019a pas remplac\u00e9 la radio. Alors, pourquoi les magazines dispara\u00eetraient-ils\u00a0?\u00a0\u00bb\u00a0\u00bb &#8212; WE MEDIA Magazine Media\" src=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/an-brouckmans-pourquoi-les-magazines-disparaitraient-ils\/embed\/#?secret=OjMeOptUng#?secret=l1SRNj04vf\" data-secret=\"l1SRNj04vf\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Bernard Cools<\/strong>, Chief Intelligence Officer Space<\/span><\/h2>\n<p>\u00ab\u00a0Le\u00a0<strong>concept de \u2018magazine\u2019 est en train d\u2019\u00e9voluer<\/strong>, j\u2019aurais tendance \u00e0 dire de s\u2019hybrider. Avec deux cons\u00e9quences possibles et hautement souhaitables. D\u2019une part, cela reliera davantage l\u2019univers de l\u2019\u00e9dition \u00e0 celui du digital. D\u2019autre part, il y a une opportunit\u00e9 importante, celle d\u2019\u00e9tablir un pont entre l\u2019univers \u2013 plus attentif \u2013 de la presse imprim\u00e9e et celui de l\u2019\u00e9dition digitale et ses d\u00e9penses publicitaires plus importantes. \u00bb<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"syRo4Ie82F\"><p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/la-chronique-de-bernard-cools-le-digital-autrement\/\">La chronique de Bernard Cools : Le digital, autrement<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0La chronique de Bernard Cools : Le digital, autrement\u00a0\u00bb &#8212; WE MEDIA Magazine Media\" src=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/la-chronique-de-bernard-cools-le-digital-autrement\/embed\/#?secret=7rzltf0T9s#?secret=syRo4Ie82F\" data-secret=\"syRo4Ie82F\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Christine Jean<\/strong>, Head of Marketing, Branding &amp; Digital Experience, AG Insurance<\/span><\/h2>\n<p>\u00ab Pour moi, le magazine peut-\u00eatre un media de base dans une strat\u00e9gie \u2018always-on\u2019 ; on b\u00e9n\u00e9ficie de la dynamique du rendez-vous. Dans une strat\u00e9gie de boost, il est moins appropri\u00e9, sauf dans certains cas o\u00f9 l\u2019on utilise des titres magazines qui ont une puissance de couverture forte (mais souvent un contexte moins pointu).<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ayVI6NjtiE\"><p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/christine-jean-ag-insurance-a-propos-du-media-magazine-les-magazines-sont-a-la-base-dune-strategie-always-on\/\">Christine Jean (AG Insurance)\u00a0: \u00ab\u00a0Les magazines sont \u00e0 la base d\u2019une strat\u00e9gie \u2018always-on\u2019\u00a0\u00bb<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Christine Jean (AG Insurance)\u00a0: \u00ab\u00a0Les magazines sont \u00e0 la base d\u2019une strat\u00e9gie \u2018always-on\u2019\u00a0\u00bb\u00a0\u00bb &#8212; WE MEDIA Magazine Media\" src=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/christine-jean-ag-insurance-a-propos-du-media-magazine-les-magazines-sont-a-la-base-dune-strategie-always-on\/embed\/#?secret=R2OeRqaitq#?secret=ayVI6NjtiE\" data-secret=\"ayVI6NjtiE\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Eva Van Driessche<\/strong>, R\u00e9dactrice en chef Flair<\/span><\/h2>\n<p>\u00ab J\u2019ai d\u00e9couvert que le print seul ne me suffit plus. J\u2019estime qu\u2019il est important de partir \u00e0 la recherche des bons canaux pour entrer en contact avec son public cible. \u00c0 mes yeux, le digital sert alors de fil rouge. \u00bb<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"1PEmK82qXd\"><p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/la-parole-a-une-redactrice-en-chef-eva-van-driessche-flair\/\">La parole \u00e0 une r\u00e9dactrice en chef\u00a0\u2013 Eva Van Driessche (Flair)\u00a0: \u00ab\u00a0Mon r\u00eave a toujours \u00e9t\u00e9 de travailler pour l\u2019un ou l\u2019autre magazine \u2018populaire\u2019.\u00a0\u00bb<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0La parole \u00e0 une r\u00e9dactrice en chef\u00a0\u2013 Eva Van Driessche (Flair)\u00a0: \u00ab\u00a0Mon r\u00eave a toujours \u00e9t\u00e9 de travailler pour l\u2019un ou l\u2019autre magazine \u2018populaire\u2019.\u00a0\u00bb\u00a0\u00bb &#8212; WE MEDIA Magazine Media\" src=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/la-parole-a-une-redactrice-en-chef-eva-van-driessche-flair\/embed\/#?secret=M0VcuJ7o9n#?secret=1PEmK82qXd\" data-secret=\"1PEmK82qXd\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Pierre-Henri Plennevaux<\/strong><\/span>, <span style=\"font-size: 14pt;\">Digital Connections &amp; Content Strategist Mediacom<\/span><\/h2>\n<p>\u00ab Je pense que les magazines ont certainement encore un r\u00f4le \u00e0 jouer dans le march\u00e9 publicitaire. D\u2019une part, pour des groupes cibles sp\u00e9cifiques. L\u2019aspect tactile profite par exemple aux marques de luxe. D\u2019autre part, nous allons de plus en plus prendre le temps de lire un livre ou un magazine. Nous sommes en effet d\u00e9j\u00e0 scotch\u00e9s devant un \u00e9cran pendant les trois quarts de la journ\u00e9e. Nous voudrons y \u00e9chapper toujours plus souvent. \u00bb<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"JZg9q4X0xz\"><p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pierre-henri-plennevaux-mediacom-les-magazines-ont-encore-un-role-a-jouer-sur-le-marche-publicitaire\/\">Pierre-Henri Plennevaux, MediaCom : \u00ab\u00a0Les magazines ont encore un r\u00f4le \u00e0 jouer sur le march\u00e9 publicitaire\u00a0\u00bb<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Pierre-Henri Plennevaux, MediaCom : \u00ab\u00a0Les magazines ont encore un r\u00f4le \u00e0 jouer sur le march\u00e9 publicitaire\u00a0\u00bb\u00a0\u00bb &#8212; WE MEDIA Magazine Media\" src=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pierre-henri-plennevaux-mediacom-les-magazines-ont-encore-un-role-a-jouer-sur-le-marche-publicitaire\/embed\/#?secret=gPrrVHJMt7#?secret=JZg9q4X0xz\" data-secret=\"JZg9q4X0xz\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Annelore Van Hove<\/strong><\/span>, <span style=\"font-size: 14pt;\">Media &amp; Channel Manager Delhaize<\/span><\/h2>\n<p>\u00ab Les magazines auront de toute fa\u00e7on un \u2018lead time\u2019 plus important, mais avec un code de r\u00e9duction, un code QR ou un \u00e9chantillon, on peut assur\u00e9ment pousser \u00e0 l\u2019achat. Ce qui joue surtout chez nous, c\u2019est que nous nous trouvons dans un secteur extr\u00eamement \u2018rapide\u2019. Chaque semaine, il y a des promotions et celles-ci doivent d\u00e9boucher sur un achat en quelques jours. La force du print se manifeste surtout lorsqu\u2019on planche sur le branding ou le positionnement. Ainsi, pour notre switch temporaire vers Belhaize nous avons tr\u00e8s consciemment fait appel au print. \u00bb<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"EjldxgVusN\"><p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/annelore-van-hove-delhaize-au-sujet-du-media-magazine\/\">Annelore Van Hove (Delhaize) au sujet du m\u00e9dia magazine<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Annelore Van Hove (Delhaize) au sujet du m\u00e9dia magazine\u00a0\u00bb &#8212; WE MEDIA Magazine Media\" src=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/annelore-van-hove-delhaize-au-sujet-du-media-magazine\/embed\/#?secret=DGs8LCRFF5#?secret=EjldxgVusN\" data-secret=\"EjldxgVusN\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Jonathan Rijavec<\/strong><\/span>,<span style=\"font-size: 14pt;\"> Media Account Manager OMD<\/span><\/h2>\n<p>\u00ab Les magazines sont les sp\u00e9cialistes dans leur domaine ou mati\u00e8re. Cela fait qu\u2019en termes de contenu ils sont solides comme le roc et qu\u2019ils peuvent compter sur un engagement fort de la part d\u2019un public bien d\u00e9fini, bien plus que ne le peuvent les journaux. \u00c0 mes yeux, ils ne savent cependant pas suffisamment bien comment se comporte leur lecteur. Dans ce contexte, plus de recherche pourrait assur\u00e9ment \u00eatre d\u2019une aide pr\u00e9cieuse. \u00bb<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"YCFxsz4yut\"><p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/des-experts-media-sexpriment-sur-le-media-magazine-en-belgique-jonathan-rijavec\/\">Des experts m\u00e9dia s\u2019expriment sur le m\u00e9dia magazine en Belgique : Jonathan Rijavec<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Des experts m\u00e9dia s\u2019expriment sur le m\u00e9dia magazine en Belgique : Jonathan Rijavec\u00a0\u00bb &#8212; WE MEDIA Magazine Media\" src=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/des-experts-media-sexpriment-sur-le-media-magazine-en-belgique-jonathan-rijavec\/embed\/#?secret=CC71NjQlm9#?secret=YCFxsz4yut\" data-secret=\"YCFxsz4yut\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Bart Swings<\/strong><\/span>,<span style=\"font-size: 14pt;\"> Marketing Communication &amp; Brand Manager Luminus<\/span><\/h2>\n<p>\u00ab Dans le cas de campagnes de notori\u00e9t\u00e9, les magazines entrent assur\u00e9ment en ligne de compte. Il faut certainement patienter un mois ou deux avant de voir le r\u00e9sultat se dessiner dans son enti\u00e8ret\u00e9. Pour certaines campagnes tactiques, c\u2019est h\u00e9las trop long. \u00bb<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"HPcMTCGzic\"><p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bart-swings-luminus-au-sujet-du-media-magazine-chaque-media-presente-son-propre-mix-et-equilibre-uniques\/\">Bart Swings (Luminus) : \u00ab Chaque m\u00e9dia pr\u00e9sente son propre mix et \u00e9quilibre uniques \u00bb<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Bart Swings (Luminus) : \u00ab Chaque m\u00e9dia pr\u00e9sente son propre mix et \u00e9quilibre uniques \u00bb\u00a0\u00bb &#8212; WE MEDIA Magazine Media\" src=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bart-swings-luminus-au-sujet-du-media-magazine-chaque-media-presente-son-propre-mix-et-equilibre-uniques\/embed\/#?secret=xxxF05JpFO#?secret=HPcMTCGzic\" data-secret=\"HPcMTCGzic\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Tom Vander Sande,<\/strong><\/span> <span style=\"font-size: 14pt;\">R\u00e9dacteur en chef Motoren &amp; Toerisme<\/span><\/h2>\n<p>\u00ab L\u00e0 o\u00f9 la plupart des magazines ont des abonn\u00e9s, chez nous il s\u2019agit plut\u00f4t d\u2019un club. Les gens disent texto \u2018je suis membre du club de Motoren en Toerisme\u2019. C\u2019est aussi parce que nous avons un lien tr\u00e8s solide avec eux. Nous avons une ligne tr\u00e8s directe avec notre public. \u00bb<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KiSTZ8PmgU\"><p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/la-parole-a-un-redacteur-en-chef-tom-vander-sande-motoren-en-toerisme\/\">Tom Vander Sande : \u00ab Pour beaucoup de marques, nous sommes le premier m\u00e9dia pour toucher leur public cible \u00bb<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Tom Vander Sande : \u00ab Pour beaucoup de marques, nous sommes le premier m\u00e9dia pour toucher leur public cible \u00bb\u00a0\u00bb &#8212; WE MEDIA Magazine Media\" src=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/la-parole-a-un-redacteur-en-chef-tom-vander-sande-motoren-en-toerisme\/embed\/#?secret=UfLSsFL4oO#?secret=KiSTZ8PmgU\" data-secret=\"KiSTZ8PmgU\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019an dernier aussi, nous vous avons inform\u00e9s et inspir\u00e9s sur les tenants et aboutissants du m\u00e9dia magazine. En guise de salve de cl\u00f4ture (et de coup d\u2019envoi d\u2019une nouvelle ann\u00e9e), nous vous avons r\u00e9uni les 9 citations les plus m\u00e9morables. A lire aussi :\u00a0Bart Kuypers (MediaSpecs) revient sur 2021 \u00a0An&#8230;<\/p>\n","protected":false},"author":10,"featured_media":41837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738],"tags":[3212,3226,873,570,371,3056,3050,3227,3225,3224,362],"class_list":["post-41842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2021-fr","tag-ag-insurance-fr","tag-delhaize","tag-feeling-fr","tag-flair-fr","tag-luminus-fr","tag-mediacom-fr","tag-motoren-en-toerisme-fr","tag-omd-fr","tag-quotes-fr","tag-space-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2021 en 9 citations m\u00e9morables WE MEDIA Magazine Media %<\/title>\n<meta name=\"description\" content=\"En guise de salve de cl\u00f4ture de 2021 (et de coup d\u2019envoi d\u2019une nouvelle 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