{"id":41610,"date":"2021-12-09T11:44:57","date_gmt":"2021-12-09T10:44:57","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=41610"},"modified":"2021-12-09T15:37:56","modified_gmt":"2021-12-09T14:37:56","slug":"le-cim-est-50-ans-en-2021-quel-sera-le-role-du-cim-a-lavenir","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-cim-est-50-ans-en-2021-quel-sera-le-role-du-cim-a-lavenir\/","title":{"rendered":"Quel sera le r\u00f4le du CIM \u00e0 l&rsquo;avenir ?"},"content":{"rendered":"<p><em>Le CIM f\u00eate son cinquanti\u00e8me anniversaire en 2021. Les changements dans le secteur des m\u00e9dias et des communications semblent actuellement s\u2019acc\u00e9l\u00e9rer. Quel r\u00f4le le CIM jouera-t-il dans le paysage m\u00e9diatique belge \u00e0 l\u2019avenir ?<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Lisez aussi :\u00a0<a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/lutilisateur-occasionnel-sont-le-nouvel-or-noir-des-societes-media\/\" target=\"_blank\" rel=\"noopener\">Les utilisateurs occasionnels sont le nouvel or noir des soci\u00e9t\u00e9s m\u00e9dia<\/a><\/strong><\/p>\n<p>La r\u00e9alit\u00e9 d\u2019aujourd\u2019hui est en tout point diff\u00e9rente de celle d\u2019il y a 50 ans, ce qui rend la mesure des m\u00e9dias de plus en plus complexe. Les nouvelles formes d\u2019achat et de vente de publicit\u00e9, la concurrence internationale, l\u2019automatisation et les campagnes publicitaires bas\u00e9es sur des donn\u00e9es en temps quasi r\u00e9el rendent les cas d\u2019utilisation plus diversifi\u00e9s et les utilisateurs de plus en plus exigeants.<\/p>\n<p>Dans la s\u00e9rie de d\u00e9bats \u00ab\u00a0Credibility In Media. WTF\u00a0!\u2019 tous les acteurs du CIM ont eu leur mot \u00e0 dire. Ils ont donn\u00e9 leur avis sur l\u2019\u00e9volution attendue du CIM. Le CIM a fait une synth\u00e8se des 5 d\u00e9bats qui donnent une bonne image des attentes des acteurs du secteur.<\/p>\n<p>Dans le r\u00e9sum\u00e9, vous entendrez, par ordre d\u2019apparition :<\/p>\n<ul>\n<li>Luc Suykens, UBA<\/li>\n<li>Massimo Papa, RMB<\/li>\n<li>Fran\u00e7ois Chaudoir, Space<\/li>\n<li>Jean-Paul Phillipot, RTBF<\/li>\n<li>Christian Van Thillo, DPG Media<\/li>\n<li>Wilfried Celis, DPG Media<\/li>\n<li>Thierry Hugot, Rossel Group<\/li>\n<li>Sylvie Irzi, Telenet Group<\/li>\n<li>Hugues Rey, Havas Media Group<\/li>\n<li>Yves Wemers, BNP Parisbas Fortis<\/li>\n<li>Stef Peeters, CIM<\/li>\n<\/ul>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MgmZFtwMPRQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Lisez aussi :<\/p>\n<p>[<a href=\"https:\/\/www.mediaspecs.be\/fr\/le-cim-en-pleine-acceleration-auditer-et-certifier-matinee-du-cim-2021\/\" target=\"_blank\" rel=\"noopener\">via Mediaspecs<\/a>] : Le 2 d\u00e9cembre, CommPass a donn\u00e9 au <strong>CIM<\/strong>\u00a0l\u2019occasion de laisser la parole \u00e0 ses commissions techniques sur ce qui se passe exactement dans les diff\u00e9rentes \u00e9tudes.<\/p>\n<p>D\u00e9couvrez aussi :<\/p>\n<ul>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/quen-est-il-du-cookie-tiers-lannee-2022-sera-t-elle-cookiesless\/\" target=\"_blank\" rel=\"noopener\">Qu\u2019en est-il du cookie tiers\u00a0? L\u2019ann\u00e9e 2022 sera-t-elle cookiesless ?<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/lamorcage-visuel-ou-visual-priming-dans-un-avenir-sans-cookies\/\" target=\"_blank\" rel=\"noopener\">L\u2019amor\u00e7age visuel ou \u2018visual priming\u2019 dans un avenir sans cookies<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/quel-est-lavenir-des-agences-media\/\" target=\"_blank\" rel=\"noopener\">Quel est l\u2019avenir des agences m\u00e9dia\u00a0?<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le CIM f\u00eate son cinquanti\u00e8me anniversaire en 2021. Les changements dans le secteur des m\u00e9dias et des communications semblent actuellement s\u2019acc\u00e9l\u00e9rer. Quel r\u00f4le le CIM jouera-t-il dans le paysage m\u00e9diatique belge \u00e0 l\u2019avenir ? Lisez aussi :\u00a0Les utilisateurs occasionnels sont le nouvel or noir des soci\u00e9t\u00e9s m\u00e9dia La r\u00e9alit\u00e9 d\u2019aujourd\u2019hui&#8230;<\/p>\n","protected":false},"author":10,"featured_media":41608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1146,3187,439,3188,3184,3193,910,3185,3182,3183,3191,3186,362,3195,301,3192,3190,991,3189,3194],"class_list":["post-41610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-bnp-parisbas-fortis","tag-christian-van-thillo-fr","tag-cim-fr","tag-dpg-media-fr","tag-francois-chaudoir-fr","tag-havas-media-group-fr","tag-hugues-rey","tag-jean-paul-phillipot-fr","tag-massimo-papa-fr","tag-rmb-fr","tag-rossel-group-fr","tag-rtbf-fr","tag-space-fr","tag-stef-peeters-fr","tag-sylvie-irzi-fr","tag-telenet-group-fr","tag-thierry-hugot-fr","tag-uba","tag-wilfried-celis-fr","tag-yves-wemers-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le CIM est 50 ans en 2021 : Quel sera le r\u00f4le du CIM \u00e0 l&#039;avenir ?<\/title>\n<meta name=\"description\" content=\"Dans la s\u00e9rie de d\u00e9bats Credibility In Media. 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