{"id":41553,"date":"2021-12-06T16:31:37","date_gmt":"2021-12-06T15:31:37","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=41553"},"modified":"2022-12-19T10:58:16","modified_gmt":"2022-12-19T09:58:16","slug":"le-cim-en-pleine-acceleration-auditer-et-certifier-matinee-du-cim-2021","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-cim-en-pleine-acceleration-auditer-et-certifier-matinee-du-cim-2021\/","title":{"rendered":"Le CIM en pleine acc\u00e9l\u00e9ration : auditer et certifier ? \u2013 Matin\u00e9e du CIM 2021"},"content":{"rendered":"<p><strong>[<a href=\"https:\/\/www.mediaspecs.be\/fr\/le-cim-en-pleine-acceleration-auditer-et-certifier-matinee-du-cim-2021\/\" target=\"_blank\" rel=\"noopener\">via MediaSpecs<\/a>] \u00ab Pour beaucoup, le CIM est le ciment qui lie notre secteur \u00bb, constate Ann Hoer\u00e9e (Directrice de CommPass). Il s\u2019agit d\u2019une \u00ab r\u00e9f\u00e9rence commune \u00bb, reconnue par toutes les parties. En m\u00eame temps, il y a aussi \u00ab de nouveaux d\u00e9fis sur notre chemin \u00bb, dit-elle. Il est grand temps d\u2019en savoir plus.<\/strong><\/p>\n<p>Le 2 d\u00e9cembre, CommPass a donn\u00e9 au\u00a0<strong>CIM<\/strong>\u00a0l\u2019occasion de laisser la parole \u00e0 ses commissions techniques sur ce qui se passe exactement dans les diff\u00e9rentes \u00e9tudes. Plus de 100 professionnels du secteur ont suivi l\u2019\u00e9v\u00e9nement via Remo.<\/p>\n<p>En tant que pr\u00e9sident de CommPass,\u00a0<strong>Gino Baeck<\/strong>\u00a0a pos\u00e9 des questions pertinentes \u00e0\u00a0<strong>Helen Willems<\/strong>, pr\u00e9sidente du CIM. Si les acteurs des t\u00e9l\u00e9communications partageaient leurs donn\u00e9es, a-t-il esquiss\u00e9, ils seraient en mesure de fournir une plus grande quantit\u00e9 d\u2019informations que le CIM ne le fait actuellement. Gino Baeck : \u00ab\u00a0Le CIM voit-il cela comme une menace ou comme une opportunit\u00e9 ?\u00a0\u00bb Selon Helen Willems, \u00ab\u00a0le CIM voit certainement cela comme une opportunit\u00e9\u00a0\u00bb. Des discussions similaires sont \u00e9galement en cours dans le cadre du projet flamand de mesure cross-m\u00e9dia. Si ces projets se d\u00e9roulent bien et que des fonds sont trouv\u00e9s, dit-elle, ils seront \u00e9galement d\u00e9ploy\u00e9s \u00e0 l\u2019\u00e9chelle nationale.<\/p>\n<p>\u00ab\u00a0Il est indispensable d\u2019inclure les GAFA dans les \u00e9tudes si l\u2019on veut obtenir une image compl\u00e8te du consommateur.\u00a0\u00bb La raison pour laquelle cela ne s\u2019est pas produit jusqu\u2019\u00e0 pr\u00e9sent est li\u00e9e \u00e0 la volont\u00e9 de participer \u00e0 des \u00e9tudes ind\u00e9pendantes, et il y a aussi la question financi\u00e8re. La tripartite doit \u00eatre pr\u00eate \u00e0 mettre des budgets de c\u00f4t\u00e9 pour cela\u00a0\u00bb, explique Helen Willems. Elle est \u00e9galement convaincue que le r\u00f4le du CIM peut \u00e9voluer de plus en plus vers l\u2019audit et la certification.<\/p>\n<p><a href=\"https:\/\/www.mediaspecs.be\/fr\/le-cim-en-pleine-acceleration-auditer-et-certifier-matinee-du-cim-2021\/\" target=\"_blank\" rel=\"noopener\">Continuer \u00e0 lire sur le site web de MediaSpecs ici<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[via MediaSpecs] \u00ab Pour beaucoup, le CIM est le ciment qui lie notre secteur \u00bb, constate Ann Hoer\u00e9e (Directrice de CommPass). Il s\u2019agit d\u2019une \u00ab r\u00e9f\u00e9rence commune \u00bb, reconnue par toutes les parties. En m\u00eame temps, il y a aussi \u00ab de nouveaux d\u00e9fis sur notre chemin \u00bb, dit-elle. Il&#8230;<\/p>\n","protected":false},"author":10,"featured_media":41551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[3149,2699,439,3150,2594],"class_list":["post-41553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-ann-hoeree","tag-bernard-cools-fr","tag-cim-fr","tag-cim-matinee-fr","tag-gino-baeck"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le CIM en pleine acc\u00e9l\u00e9ration : auditer et certifier ? \u2013 Matin\u00e9e du CIM 2021<\/title>\n<meta name=\"description\" content=\"CommPass a donn\u00e9 au\u00a0CIM\u00a0l\u2019occasion de laisser la parole \u00e0 ses commissions techniques sur ce qui se passe dans les diff\u00e9rentes \u00e9tudes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-cim-en-pleine-acceleration-auditer-et-certifier-matinee-du-cim-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le CIM en pleine acc\u00e9l\u00e9ration : auditer et certifier ? 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