{"id":41384,"date":"2021-11-09T14:15:09","date_gmt":"2021-11-09T13:15:09","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=41384"},"modified":"2022-12-19T10:58:20","modified_gmt":"2022-12-19T09:58:20","slug":"le-paradoxe-de-la-durabilite-joeri-van-den-bergh","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-paradoxe-de-la-durabilite-joeri-van-den-bergh\/","title":{"rendered":"Le\u2009paradoxe de la durabilit\u00e9\u2009(Joeri Van den Bergh)"},"content":{"rendered":"<div class=\"wl__intro\">\n<p><em>[<a href=\"https:\/\/www.ubabelgium.be\/fr\/news-insights\/detail\/2021\/11\/05\/Dans-quelle-mesure-la-durabilit%C3%A9-est-elle-durable-pour-les-marques--Bookzine-Conscious-Consumption\" target=\"_blank\" rel=\"noopener\">via UBA<\/a>] Sur la base d\u2019une recherche quantitative exclusive men\u00e9e sur 9 march\u00e9s (Allemagne, France, Royaume-Uni, Pays-Bas, Belgique, Su\u00e8de, Autriche, \u00c9tats-Unis, Suisse) et aliment\u00e9e par des tendances, des interviews d\u2019experts et des \u00e9tudes de cas du monde entier, Joeri Van den Bergh explore la \u00ab\u2009durabilit\u00e9\u2009\u00bb \u00e0 travers le prisme des consommateurs d\u2019aujourd\u2019hui. Joeri met en lumi\u00e8re les principaux obstacles qui contribuent \u00e0 ce que nous pouvons appeler un \u00ab\u2009paradoxe de la durabilit\u00e9\u2009\u00bb et ce que cela signifie pour les marques.<\/em><\/p>\n<p>Lors de la conf\u00e9rence sur le changement climatique du d\u00e9but du mois, \u00e0 Glasgow, de nombreux dirigeants mondiaux ont adopt\u00e9 une rh\u00e9torique forte pour exprimer leurs pr\u00e9occupations quant au d\u00e9r\u00e8glement climatique.<\/p>\n<\/div>\n<p>Le secr\u00e9taire g\u00e9n\u00e9ral des Nations unies, Ant\u00f3nio Guterres, a ainsi d\u00e9clar\u00e9 qu\u2019il \u00e9tait temps d\u2019arr\u00eater de \u00ab\u2009<em>traiter la nature comme des toilettes<\/em>\u2009\u00bb. Quant \u00e0 sir Attenborough, il a affirm\u00e9 que \u00ab\u2009<em>la<\/em>\u00a0<em>stabilit\u00e9 dont nous d\u00e9pendons tous est en train de se briser<\/em>\u2009\u00bb, exhortant la communaut\u00e9 internationale \u00e0 agir. Nous constatons que la durabilit\u00e9 est une pr\u00e9occupation majeure des jeunes consommateurs aussi, une tendance que la pand\u00e9mie de COVID-19 a largement amplifi\u00e9e.<\/p>\n<p>Lors de l\u2019UBA Trends Day\u00a02020, j\u2019avais pr\u00e9sent\u00e9 les premi\u00e8res conclusions belges de\u00a0<strong>notre \u00e9tude sur la \u00ab\u2009consommation consciente<\/strong>\u2009\u00bb. Depuis, ces premiers enseignements se sont enrichis des recherches quantitatives exclusives men\u00e9es sur 9 march\u00e9s, en pr\u00e9-pand\u00e9mie et en inter-pand\u00e9mie. \u00c9toff\u00e9 par des interviews d\u2019experts (avec des marques telles que Danone, Royal Canin, Beiersdorf, Perrigo et Philips) et par des tendances et des \u00e9tudes de cas du monde entier, ce rapport est devenu\u00a0<strong>un guide complet sur la durabilit\u00e9.<\/strong>\u00a0Permettez-moi de pr\u00e9senter ci-dessous certaines conclusions fondamentales de cette \u00e9tude sur la \u00ab\u2009consommation consciente\u2009\u00bb.<\/p>\n<p><strong>Le paradoxe de la durabilit\u00e9<\/strong><\/p>\n<p>Bien que\u00a0<strong>84\u00a0% des consommateurs europ\u00e9ens indiquent que la durabilit\u00e9 est importante<\/strong>, beaucoup n\u2019agissent pas en cons\u00e9quence, ce qui donne lieu \u00e0 ce que nous pouvons appeler un \u00ab\u2009paradoxe de la durabilit\u00e9\u2009\u00bb. Alors, qu\u2019est-ce qui les retient de faire le pas\u2009?<\/p>\n<p><a href=\"https:\/\/www.ubabelgium.be\/fr\/news-insights\/detail\/2021\/11\/05\/Dans-quelle-mesure-la-durabilit%C3%A9-est-elle-durable-pour-les-marques--Bookzine-Conscious-Consumption\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez plus ici&#8230;<\/a><\/p>\n<p>Sur le m\u00eame sujet :<\/p>\n<ul>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/93-des-belges-ne-croient-pas-les-revendications-de-durabilite\/\" target=\"_blank\" rel=\"noopener\">93 % des Belges ne croient pas les revendications de durabilit\u00e9<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/les-marques-et-la-durabilite-commencez-par-les-actes-mais-noubliez-pas-les-mots\/\" target=\"_blank\" rel=\"noopener\">Les marques et la durabilit\u00e9\u00a0: commencez par les actes, mais n\u2019oubliez pas les mots\u00a0!<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>[via UBA] Sur la base d\u2019une recherche quantitative exclusive men\u00e9e sur 9 march\u00e9s (Allemagne, France, Royaume-Uni, Pays-Bas, Belgique, Su\u00e8de, Autriche, \u00c9tats-Unis, Suisse) et aliment\u00e9e par des tendances, des interviews d\u2019experts et des \u00e9tudes de cas du monde entier, Joeri Van den Bergh explore la \u00ab\u2009durabilit\u00e9\u2009\u00bb \u00e0 travers le prisme des&#8230;<\/p>\n","protected":false},"author":10,"featured_media":41381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[2647,3120,3121,991],"class_list":["post-41384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-durabilite","tag-insites-consulting-fr","tag-joeri-van-den-bergh-fr","tag-uba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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