{"id":41166,"date":"2021-11-02T08:05:59","date_gmt":"2021-11-02T07:05:59","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=41166"},"modified":"2021-10-11T15:15:20","modified_gmt":"2021-10-11T13:15:20","slug":"how-important-are-local-media-in-todays-media-landscape","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/how-important-are-local-media-in-todays-media-landscape\/","title":{"rendered":"How important are local media in today\u2019s media landscape?"},"content":{"rendered":"
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Trust in local media is still relatively high in Belgium. But are the local media able to tap into this momentum and claim their role as a credible, trusted voice?<\/em><\/p>\n

A lire aussi :\u00a0La chronique de Griet : Veiller \u00e0 ce que ce qui est pris, le reste<\/a><\/strong><\/p>\n

The big question for the public is who they can trust today, as a source of information \u00e1nd with their data. The fourth power is crucial to our democracy. Free press is the bedrock of our freedom of expression and controls the political and judicial powers. For advertisers strong local media could well be the best way to combat fraud and brand insecurity.<\/p>\n

Watch and listen to the discussion between Danny Devriendt (IPG\/Dynamic), Christine Jean (AG), Nathalie L’Hoir (UM), Wim Vermeulen (Bubka), Fran\u00e7ois le Hodey (IPM Group).<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Trust<\/h2>\n

In this\u00a0first part<\/strong>\u00a0of our \u2018chair session from home\u2019 Danny and his guests explore the current media landscape and how tech and classical media companies each play their role. How trustworthy are local media and how does this affect advertising and brands?<\/p>\n