{"id":41147,"date":"2021-10-11T14:40:13","date_gmt":"2021-10-11T12:40:13","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=41147"},"modified":"2021-10-11T14:41:37","modified_gmt":"2021-10-11T12:41:37","slug":"ad-in-the-picture-delhaize-superplus-2","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/ad-in-the-picture-delhaize-superplus-2\/","title":{"rendered":"Ad in the Picture : Delhaize Superplus (Annelore Van Hove)"},"content":{"rendered":"<p><strong>Annelore Van Hove<\/strong>, Media &amp; Channel Manager chez Delhaize, au sujet du m\u00e9dia magazine:<\/p>\n<p>\u00ab La force du print se manifeste surtout lorsqu\u2019on planche sur le branding ou le positionnement. Ainsi, pour notre switch temporaire vers Belhaize nous avons tr\u00e8s consciemment fait appel au print.<\/p>\n<p>\u00c0 l\u2019image de l\u2019online et du print, nous nous servons aussi r\u00e9guli\u00e8rement de la publicit\u00e9 native. Elle nous permet de faire le lien entre la campagne en cours et notre contenu. La publicit\u00e9 native se marie tr\u00e8s bien avec les magazines : on cherche en effet \u00e0 cr\u00e9er de la cr\u00e9dibilit\u00e9 et \u00e0 transmettre des informations. Ce sont l\u00e0 deux forces majeures des magazines. N\u2019oubliez pas non plus qu\u2019on a \u00e0 faire \u00e0 des lecteurs engag\u00e9s : ils paient pour leur titre et sont m\u00eame nombreux \u00e0 avoir un abonnement. Cela se refl\u00e8te aussi au niveau des annonceurs pr\u00e9sent dans le magazine. \u00bb<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/annelore-van-hove-delhaize-au-sujet-du-media-magazine\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez l&rsquo;interview avec Annelore ici<\/a><\/p>\n<p>[metaslider id=3793]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Annelore Van Hove, Media &amp; Channel Manager chez Delhaize, au sujet du m\u00e9dia magazine: \u00ab La force du print se manifeste surtout lorsqu\u2019on planche sur le branding ou le positionnement. Ainsi, pour notre switch temporaire vers Belhaize nous avons tr\u00e8s consciemment fait appel au print. \u00c0 l\u2019image de l\u2019online et&#8230;<\/p>\n","protected":false},"author":10,"featured_media":41149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735],"tags":[314,928],"class_list":["post-41147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-in-the-picture-fr","tag-ad-in-the-picture-fr","tag-ad-in-the-picture-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad in the Picture : Delhaize Superplus (Annelore Van Hove) - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Annelore Van Hove chez Delhaize:\u00a0\u00ab La force du print se manifeste surtout lorsqu\u2019on planche sur le branding ou le positionnement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/ad-in-the-picture-delhaize-superplus-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad in the Picture : Delhaize Superplus (Annelore Van Hove) - 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