{"id":41139,"date":"2021-10-11T08:36:43","date_gmt":"2021-10-11T06:36:43","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=41139"},"modified":"2021-10-11T14:42:53","modified_gmt":"2021-10-11T12:42:53","slug":"ad-in-the-picture-luminus","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/ad-in-the-picture-luminus\/","title":{"rendered":"Ad in the picture : Luminus (Bart Swings)"},"content":{"rendered":"<p><em>Bart Swings, Marketing Communication &amp; Brand Manager, sur magazine m\u00e9dia:\u00a0<\/em><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Dans quelle mesure \u00eates-vous satisfaits des r\u00e9sultats\u00a0?<\/strong><\/span><\/h2>\n<p><strong>BS\u00a0: \u00ab <\/strong>Nous avons pu corriger de fa\u00e7on positive une s\u00e9rie de param\u00e8tres de marque tels que la notori\u00e9t\u00e9 et la reconnaissance. Nous sommes aussi satisfaits du volet tactique\u00a0: le trafic sur notre site \u00e9tait au vert.<\/p>\n<p>Nous savions \u00e9videmment \u00e0 l\u2019avance que les magazines sont relativement lents \u00e0 construire le\u00a0<em>reach<\/em>. C\u2019est pourquoi nous avons opt\u00e9 pour du print en guise de lien entre deux vagues de campagne. \u00c0 la fin de la premi\u00e8re vague \u2013 au moment o\u00f9 le print ne faisait que d\u00e9marrer \u2013, nous nous sommes bri\u00e8vement demand\u00e9s si, finalement, \u00e7a fonctionnerait, mais une fois arriv\u00e9s \u00e0 la seconde vague, tout s\u2019est tr\u00e8s bien arrang\u00e9. Nous sommes donc tr\u00e8s satisfaits du fait d\u2019avoir fait appel aux magazines en tant que couche de contenu pour \u00e9tayer les deux vagues. \u00bb<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/bart-swings-luminus-au-sujet-du-media-magazine-chaque-media-presente-son-propre-mix-et-equilibre-uniques\/\">D\u00e9couvrez l&rsquo;interview avec Bart Swings de Luminus ici<\/a><\/p>\n<p>[metaslider id=3793]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bart Swings, Marketing Communication &amp; Brand Manager, sur magazine m\u00e9dia:\u00a0 Dans quelle mesure \u00eates-vous satisfaits des r\u00e9sultats\u00a0? BS\u00a0: \u00ab Nous avons pu corriger de fa\u00e7on positive une s\u00e9rie de param\u00e8tres de marque tels que la notori\u00e9t\u00e9 et la reconnaissance. Nous sommes aussi satisfaits du volet tactique\u00a0: le trafic sur notre&#8230;<\/p>\n","protected":false},"author":10,"featured_media":41134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735],"tags":[314,3057,948,3056],"class_list":["post-41139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-in-the-picture-fr","tag-ad-in-the-picture-fr","tag-bart-swings-fr","tag-knack","tag-luminus-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad in the picture : Luminus (Bart Swings) - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Ad in the Picture - Luminus - Bart Swings - Knack - Roularta Media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/ad-in-the-picture-luminus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad in the picture : Luminus (Bart Swings) - 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