{"id":408,"date":"2014-09-17T07:53:32","date_gmt":"2014-09-17T06:53:32","guid":{"rendered":"http:\/\/www.magazinemedia.be\/les-annonces-numeriques-accrochent-la-memoire\/"},"modified":"2022-12-19T10:56:58","modified_gmt":"2022-12-19T09:56:58","slug":"les-annonces-numeriques-accrochent-la-memoire","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-annonces-numeriques-accrochent-la-memoire\/","title":{"rendered":"Les annonces num\u00e9riques accrochent la m\u00e9moire"},"content":{"rendered":"<p><span lang=\"FR-BE\">Les lecteurs de magazines imprim\u00e9s aiment tout autant les publicit\u00e9s que le volet r\u00e9dactionnel, \u00e7a nous le savions d\u00e9j\u00e0\u00a0. Par contre, le fait que les annonces num\u00e9riques aussi sont appr\u00e9ci\u00e9es est un tout nouvel enseignement. L&rsquo;\u00e9tude men\u00e9e par GfK Starch r\u00e9v\u00e8le que pour la version tablette d&rsquo;un magazine le souvenir publicitaire s&rsquo;\u00e9l\u00e8ve en moyenne \u00e0 52 %, soit exactement le m\u00eame pourcentage que pour le titre papier. Les annonces sur tablette g\u00e9n\u00e9rant le souvenir le plus \u00e9lev\u00e9 obtiennent des scores de plus de 80 %, \u00e9galant l\u00e0 aussi les annonces papier.\u00a0<\/span><\/p>\n<p><span lang=\"FR-BE\"><img decoding=\"async\" class=\"media-image\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/AdRecall_0.png\" alt=\"\" width=\"480\" height=\"322\" \/><\/span><\/p>\n<p><span lang=\"FR-BE\">L&rsquo;\u00e9tude a analys\u00e9 pas moins de 27.099 annonces parues en 2013 dans 784 magazines sur tablette diff\u00e9rents. Autre constat frappant\u00a0: les annonces qui plaisaient le plus aux lecteurs n&rsquo;\u00e9taient pas n\u00e9cessairement celles qui se servaient d&rsquo;une galerie photo, d&rsquo;une vid\u00e9o ou d&rsquo;autres fa\u00e7ons d&rsquo;entrer en contact avec la marque. Les annonces statiques toutes simples fonctionnaient le mieux, surtout quand elles apparaissaient dans les dix premi\u00e8res pages ou si elles n&rsquo;avaient pas beaucoup de concurrence d&rsquo;autres publicit\u00e9s dans le m\u00eame magazine.<\/span><\/p>\n<p><span lang=\"FR-BE\">Plus d&rsquo;infos: <a href=\"http:\/\/www.magazinescanada.ca\/advertising_news\/pub:2771\/Total-Recall-Print-and-Digital-Magazine-Ads-Equall\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a>\u00a0et <a href=\"http:\/\/www.magazinescanada.ca\/digital_news\/pub:2817\/Top-Magazine-Tablet-Ads-in-2013-Simple--Effective#.VBAtWcLV-hU\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p><span lang=\"FR-BE\">Les lecteurs se souviennent tout aussi bien d\u2019annonces magazine num\u00e9riques que papier. De plus, tous les gadgets et autres dispositifs interactifs ne sont pas absolument indispensables. Une \u00e9tude de GfK Starch aux Etats-Unis fournit des enseignements int\u00e9ressants concernant les annonces num\u00e9riques.<\/span><\/p>\n","protected":false},"author":1,"featured_media":409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les annonces num\u00e9riques accrochent la m\u00e9moire - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/digitale-advertenties-blijven-kleven\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les annonces num\u00e9riques accrochent la m\u00e9moire - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Les lecteurs se souviennent tout aussi bien d\u2019annonces magazine num\u00e9riques que papier. De plus, tous les gadgets et autres dispositifs interactifs ne sont pas absolument indispensables. Une \u00e9tude de GfK Starch aux Etats-Unis fournit des enseignements int\u00e9ressants concernant les annonces num\u00e9riques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/digitale-advertenties-blijven-kleven\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-17T06:53:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T09:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/ClickOnAd_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@nick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@nick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/digitale-advertenties-blijven-kleven\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/digitale-advertenties-blijven-kleven\/\"},\"author\":{\"name\":\"@nick\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\"},\"headline\":\"Les annonces num\u00e9riques accrochent la m\u00e9moire\",\"datePublished\":\"2014-09-17T06:53:32+00:00\",\"dateModified\":\"2022-12-19T09:56:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/digitale-advertenties-blijven-kleven\/\"},\"wordCount\":211,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/digitale-advertenties-blijven-kleven\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/digitale-advertenties-blijven-kleven\/\",\"name\":\"Les annonces num\u00e9riques accrochent la m\u00e9moire - 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