{"id":40684,"date":"2021-08-16T12:12:23","date_gmt":"2021-08-16T10:12:23","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=40684"},"modified":"2021-08-16T12:12:23","modified_gmt":"2021-08-16T10:12:23","slug":"for-the-love-of-print-cannes-lions-2021","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/for-the-love-of-print-cannes-lions-2021\/","title":{"rendered":"For the love of print: Cannes Lions 2021"},"content":{"rendered":"

Print Power bundled the best creative print work from Cannes Lions 2021 in a booklet: For the love of print. You can download your own free copy here.<\/a> Get the inspiration for your next magazine media campaign from these award winners. Why not go for gold yourself in 2022?<\/p>\n

A lire aussi: Cannes Lions Print & Publishing: Moldy Whopper becomes Golden Whopper<\/a><\/strong><\/p>\n

Print Power wants to create a movement of marketers that champions the role of print in the mix. \u00ab\u00a0Because like us, they believe in its exceptional effectiveness\u00a0\u00bb, writes Ulbe Jelluma in the intro of the book.<\/p>\n

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\u00ab\u00a0Just two years ago in Cannes, Peter Field and the IPA presented a disappointing report<\/a> on the decline in the effectiveness of creativity. It showed that in a 12-year period until 2008, creatively awarded campaigns were around 12 times as efficient as non-awarded campaigns. But that has now dropped to just four. And he points the finger at the obsession with short-termism.<\/p>\n

Print provides the perfect foil for short-termism and offers a unique space for advertising creativity to thrive. As we\u2019ve just seen at Cannes Lions 2021, print is a gloriously versatile conduit for endless innovation that can profoundly emote, connect and brand-build.\u00a0\u00bb<\/p>\n

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