{"id":4057,"date":"2015-07-30T08:47:59","date_gmt":"2015-07-30T07:47:59","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=4057"},"modified":"2015-08-03T15:18:00","modified_gmt":"2015-08-03T14:18:00","slug":"le-media-magazine-vend-via-print-et-par-voie-numerique","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-media-magazine-vend-via-print-et-par-voie-numerique\/","title":{"rendered":"Le m\u00e9dia magazine vend via print et par voie num\u00e9rique\u00a0!"},"content":{"rendered":"

Les gens adorent le langage visuel. Le m\u00e9dia magazine en est la preuve par excellence. Cependant, au niveau du business aussi il peut \u00eatre judicieux de propager l\u2019information via des images : vive l\u2019infographie\u00a0!<\/p>\n

Nous ne voudrions d\u00e8s lors pas vous priver de cette infographie \u00e9manant de SPH Magazines (au Royaume-Uni). Elle r\u00e9sume joliment comment la vitalit\u00e9 et l\u2019impact du m\u00e9dia magazine sont confirm\u00e9s par des \u00e9tudes r\u00e9centes. On a mis \u00e0 profit une \u00e9tude propre de l\u2019\u00e9diteur et Proof of Performance de la FIPP<\/a>.<\/p>\n

Les points-cl\u00e9s sont\u00a0:<\/p>\n

    \n
  1. Les lecteurs magazine pr\u00e9f\u00e8rent les marques qui font de la publicit\u00e9 sur plusieurs plates-formes<\/li>\n
  2. Les annonces cr\u00e9atives attirent l\u2019attention et incitent \u00e0 l\u2019action<\/li>\n
  3. Le print et le digital se renforcent mutuellement, avec \u00e0 la cl\u00e9 une intention d\u2019achat sup\u00e9rieure<\/li>\n
  4. La confiance dans le contenu magazine s\u2019\u00e9tend sur toutes les plates-formes\u00a0: print et digitales<\/li>\n
  5. Le m\u00e9dia magazine exerce la plus grosse influence sur l\u2019intention d\u2019achat<\/li>\n<\/ol>\n

    Source: FIPP, SPH Magazines<\/a><\/p>\n

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    Les gens adorent le langage visuel. Le m\u00e9dia magazine en est la preuve par excellence. Cependant, au niveau du business aussi il peut \u00eatre judicieux de propager l\u2019information via des images : vive l\u2019infographie\u00a0! Nous ne voudrions d\u00e8s lors pas vous priver de cette infographie \u00e9manant de SPH Magazines (au…<\/p>\n","protected":false},"author":2,"featured_media":4059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[868],"class_list":["post-4057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-magazine-media-fr-3"],"acf":[],"yoast_head":"\nLe m\u00e9dia magazine vend via print et par voie num\u00e9rique<\/title>\n<meta name=\"description\" content=\"infographie : la vitalit\u00e9 et l\u2019impact du m\u00e9dia magazine sont confirm\u00e9s par des \u00e9tudes r\u00e9centes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-media-magazine-vend-via-print-et-par-voie-numerique\/\" 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